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This study aims to investigate the consumer acceptance of robots in hotels before and after COVID-19, with a specific emphasis on whether COVID-19 had a significant effect on the acceptance of robots by hotel guests and whether guests had higher levels of acceptance of hotel robots since the initial COVID-19 outbreak was brought under control in China.

The sample for this research included Chinese hotel guests before and after COVID-19, with 247 responses obtained before its outbreak and a further 601 responses gathered after. Several hypotheses were developed and tested in a pseudo-experimental design.

The results showed that COVID-19 increased hotel guest acceptance of robots. After COVID-19, the perceived importance of the usefulness, social influence, attitude and value of robots increased, while the perceived importance of the ease of use and anthropomorphism of robots decreased. As a contactless service, the usefulness of robots was more valued by customers. This led customers to lower their requirements for the ease of use of robots. In addition, people were more concerned about the social influences on robot use.

Hotel guest attitudes and behavioral intentions toward robots and the services they can provide are changing. However, whether this change is purely ephemeral and motivated by a pragmatic stance triggered by COVID-19 remains to be established.

The hospitality industry is encouraged to create a new profile of guests in terms of their favorable or unfavorable disposition toward being served by robots. Hotels should consider the deployment of robots according to the demographic characteristics of customers (e.g. according to guest age levels).

This research demonstrated that major crises affect customer attitudes and behaviors toward new technologies. COVID-19 resulted in guests paying more attention to the advantages of services offered by hotel robots as a means of reducing the probability of contagion.

疫情前后酒店机器人非接触式服务的技术接受度对比研究

摘要

本研究调查了新冠疫情爆发前后酒店顾客对机器人接受程度的变化, 重点研究了新冠疫情是否对机器人的潜在接受程度有显著影响, 以及自疫情在中国得到控制以来, 顾客对酒店机器人的接受程度是否有所提高。

本研究的样本主要是新冠疫情爆发前后的中国酒店顾客, 在疫情爆发前收集了217份样本, 在疫情爆发后收集了601份样本。研究提出了若干假设, 并采用伪实验设计进行了检验。

结果显示, 新冠疫情的爆发提高了酒店顾客对机器人的潜在接受度。新冠疫情后, 机器人的有用性, 社会影响, 态度和价值的影响增加了, 而机器人的易用性和拟人化的影响降低了。由于机器人的无接触服务, 使得顾客更加关注有用性。这导致顾客对易用性的关注降低。此外, 顾客更加关注使用机器人的社会影响。

酒店顾客对机器人服务的态度和行为意图正在发生变化。然而, 这一变化是否是短暂的, 只是由新冠疫情驱动的, 仍有待确定。

我们鼓励酒店业根据客人对机器人的接受/不接受程度来创建一个新的客户档案。酒店也可以根据顾客的人口统计学特征（比如年龄）来部署机器人。

这项研究表明, 重大灾难会影响顾客对新技术的态度和行为。 COVID-19的爆发导致客人更加关注酒店机器人的服务优势（降低传染概率）。

Aceptación de la tecnología antes y después de la pandemia del COVID-19: Servicios ofrecidos por robots en hoteles

Resumen

Esta investigación analiza la aceptación por parte de clientes del uso de robots en hoteles antes y después del comienzo de la pandemia del COVID-19, prestando una atención especial a si dicha pandemia ha tenido un efecto significativo sobre los niveles de aceptación de robots por parte de clientes en hoteles en China a raíz de la pandemia del COVID-19.

La muestra de este estudio incluye clientes de hoteles en China encuestados antes y después del brote de COVID-19, con 247 cuestionarios recogidos antes del brote y otros 601 después del mismo. Este estudio incluye una serie de hipótesis puestas a prueba adoptando un diseño de investigación de carácter pseudo-experimental.

Los resultados de este estudio apuntan a que el brote de COVID en China conllevó un incremento en la proporción de los clientes de hoteles propensos a aceptar el uso de robots en este contexto. Después de la pandemia, hubo un incremento en la percepción de la importancia de su utilidad, influencia social, actitud y valor de los robots en este contexto, mientras que descendió la percepción de la importancia de la facilidad del use de robots y antropomorfismo descendió. Como servicio sin necesidad de contacto físico, la utilidad de los robots en hoteles fue más valorada por los clientes Esto produjo una disminución en los requisitos de los usuarios en lo referente a la facilidad del uso de robots en hoteles. Además, los participantes en esta encuesta se mostraron más propensos a valorar la influencia sobre la sociedad del uso de robots.

La actitud de clientes de hoteles y su aceptación del uso de robots en este contexto, así como los servicios que éstos proveen están cambiando rápidamente. No obstante, aún no se sabe con certeza hasta que punto estos cambios son meramente efímeros y motivados por una actitud pragmática hacia la crisis creada por la pandemia del COVID-19.

El sector de la hostelería debería intentar desarrollar un perfil de clientes nuevo en lo referente a su grado de aceptación de los robots como parte de los servicios ofrecidos. Los hoteles deberían considerar el uso de robots en los servicios ofrecidos dependiendo de las características demográficas de sus clientes (ejem. Nivel de estudios y formación).

Este estudio demuestra que las crisis de gran magnitud, como lo es la pandemia actual de COVID-19, pueden afectar las actitudes y comportamientos del consumidor en lo referente al uso de nuevas tecnologías. La pandemia del COVID-19 ha llevado a muchos clientes de hoteles a prestar una mayor atención a las ventajas de los servicios ofrecidos por robots como forma de reducir las posibilidades de contagio.

The purpose of this paper is to describe key failure mechanisms observed during the development of the advanced packaging technology. Extensive accelerated stress tests are conducted to collect failure data and understand failure characteristics and failure trends. The results will be useful for design improvement and failure rate predictions.

High density chip scale packages (CSP) are developed to meet the needs for high performance and small form‐factor products, but with reduced process procedures and product cost. Test‐to‐failure approaches are applied to evaluate the failure rate and reliability models instead of compliance qualification testing approaches.

The study shows Cu‐trace cracking failure can be treated as random failures and analyzed using a constant failure rate approach. The acceleration factor for the Cu‐trace cracking failure mechanism exhibits a large power exponent comparing to the parameters used in reference models. In addition, the solder joint failure data collected through the study do not fit well with the well‐known solder fatigue life model. Moreover, the test results affirm the test‐to‐failure approach adopted in data collection is providing more accurate failure characteristics compared to the compliance qualification testing approach.

The paper shows that the reliability performance of package technology can be improved by enhancing the package design, improving manufacturing processes and materials optimization.

This is an original research paper and the test‐to‐failure approach in the reliability study helps provide realistic reliability predictions.

Liquid encapsulation techniques have been used extensively in advanced semiconductor packaging, including applications of underfilling, cavity‐filling, and glob top encapsulation. Because of the advanced encapsulation materials and the automatic liquid dispensing equipment involved, it is very important to understand the encapsulation material characteristics, equipment characteristics, encapsulation process development techniques in order to achieve the encapsulation quality and reliability. In this paper, the authors will examine the various considerations in liquid encapsulation applications and address the concerns on material characterization, automatic liquid dispensing equipment/process characterization and the encapsulation quality and reliability. The discussions will be helpful for future material and process development of semiconductor packages.

In today's electronic package development cycle, activities are managed by multiple participants in the supply chain, which might have different quality and reliability impacts to the end product. As a result, the reliability risk is much higher for companies who do not have insight into and/or control over the products received. The purpose of this paper is to show how design‐for‐reliability (DFR) approaches will come into play to manage the risk.

In this paper, DFR approaches for package development will be discussed from the perspective of the original equipment manufacturers (OEMs). DFR practices through the package development cycle will be described based on key development modules. A case study for flip chip ball gris array package development using an advanced Cu/Low‐k silicon technology will be presented. Key measures to help control the quality and improve the reliability will be presented.

The proposed methodology significantly improves component and package reliability through the engagement in design, manufacturing, assessment and system evaluation.

The paper discusses the research results and the proposed DFR methodology will be helpful for fabless design houses, electronics manufacturing service (EMS) partners in the supply chain, and OEMs to manage the reliability of the products.

The purpose of this study is to reveal the research trends in guest experiences of service robots in the hospitality industry.

In this study, a review was carried out on the Web of Science (WoS) database with the assistance of bibliometric analysis techniques. Cluster analysis was also employed for this to group important data to determine the relationships and to visualize the areas in which the studies are concentrated. The thematic content analysis method was used to reveal on which customer experiences and on which methods the focuses were.

On the subject of experiences of service robots, the greatest number of publications was in 2021. In terms of country, China has come to the fore in the distribution of publications. As a result of thematic content analysis, it was determined that the leading factor was the main dimension of emotional experience. In terms of sub-dimensions, social interactions attracted more attention. Most of the studies discussed were not based on any theory. Apart from these, the Technology Acceptance Model (TAM), the Service Quality Model (SERVQUAL) and Perceived Value Theory (PVT) were featured more prominently among other studies.

In this study, only the WoS database was reviewed. In future studies, it would be possible to make contextual comparisons by scanning other databases. In addition to quantitative research designs, social dimensions may be examined in depth following qualitative research methods. Thus, various comparisons can be made on the subject with mixed-method research designs. Experimental research designs can also be applied to where customers have experienced human-robot interactions (HRIs).

In the hospitality industry, it is critical to uncover every dimension of guests' robot acceptance. This study, which presents the current situation on this basis, guides future projections for the development of guest experiences regarding service robots in the hospitality industry.

The purpose of this paper is to explore educational researchers’ online literature searching and sourcing strategies.

Adopting a multiple-case study approach, the authors conducted interviews and compared strategies employed by three groups of researchers: less-experienced doctoral students, experienced doctoral students, and junior faculty.

The results showed that the three groups differed in four searching strategies and two sourcing strategies. The former included: using and modifying keywords, doing advanced searches to narrow down or expand results, chaining, and networking to retrieve literature, while the latter consisted of: evaluating and selecting multiple-source articles, and self-monitoring the multiple-source searching process. The findings also revealed that the experienced doctoral students and junior faculty were able to adopt searching and sourcing strategies flexibly and simultaneously for the purpose of determining more relevant and useful sources. The findings suggest that these researchers, especially the less-experienced students, need specialized training to acquire sourcing strategies in order to critically evaluate relevant information or scholarly work to fulfill their research purposes.

Information seeking, an essential part of scholars’ work, has been widely examined across disciplines. However, few studies have explored scholars’ searching and sourcing behaviors for online academic literature. This study fulfilled the research gap.

At the end of the exercise, students will be able to identify the type of entrepreneur, apply Big Five Personality Traits characteristics of the successful entrepreneur, use the Porter five forces to define the company’s attractiveness, describe David’s three-stage framework, use David’s (2015) strategy formulation framework to propose appropriate strategies for a company, explain the interdependencies of the nine key elements of a business model and create the business model canvas.

The case focuses on Posh Nail Beauty (POSH), one of the leading manicure and pedicure companies in Malaysia. The case concentrates on the discussion of business development, business strategies and challenges of POSH.

The case study is suitable to be used by undergraduate students who are taking the courses such as entrepreneurship, business strategy and marketing related courses.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Pearce and Robinson (2013). Strategic management: Planning for domestic & global competition, (13th ed.). McGraw-Hill/Irwin, New York. • Posh Nail Spa. (2017), available at www.poshnailspa.my/ • Posh! Nail Spa Presents The First Nail Art Fashion Show in Malaysia. (2016), available at http://femalemag.com.my/beauty/posh-nail-spa-presents-first-nail-art-fashion-show-malaysia/ • Scarborough and Cornwall (2015). Entrepreneurship and effective small business management, (11th ed.). Pearson, England. • Siaw (2015). “How to nail it: Plus the do’s and don’ts,” The Star, Malaysia. • This Local Nail Salon Is Going Beyond Mere Manicures. (2017), available at http://marieclaire.com.my/beauty/local-nail-salon-posh-nail-spa/ • Torlak and Şanal (2007). David’s strategy formulation framework in action: the example of Turkish Airlines on domestic air transportation. İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi, 6(12), 81-114. • David (2011). Strategic management (Concepts and cases)(Global Edition 13e). Pearson, Upper Saddle River, New Jersey.

CSS 3: Entrepreneurship.

The purpose of this paper is to investigate how R&D originality functions in an open innovation process after the introduction of knowledge spillovers (KSs).

To examine the research framework, the authors use hierarchical regression based on questionnaire data from 211 emerging enterprises in China.

Consistent with the proposed framework, the authors find that the KS effect mediates the positive relationship between openness and innovation performance. In addition, R&D originality weakens the impact of the KS effect on innovation performance.

One limitation is that the questionnaire survey the authors choose for data collection has some natural defects; furthermore, the testing method and research framework need to be improved.

Several implications of the findings for managerial practices are discussed.

First, the research expands the existing theoretical construct by introducing the KS effect into the open innovation process; second, the authors reveal the negative impact of R&D originality on the open innovation process.