Service innovation is a key source of competence for service enterprises. Along with the emergence of crowdsourcing platforms, consumers are frequently involved in the…
Service innovation is a key source of competence for service enterprises. Along with the emergence of crowdsourcing platforms, consumers are frequently involved in the process of service innovation. In this paper, the authors describe the crowdsourcing ideation website—MyStarbucksIdea.com—and find the motivations of customer-involved service innovation.
Using a rich data set obtained from the website MyStarbucksIdea.com, a dynamic structural model is proposed to illuminate the learning process of consumers.
The results indicate that initially individuals tend to underestimate the costs of the firm for implementing their ideas but overestimate the value of their ideas. By observing peer votes and feedbacks, individuals gradually learn about the true value of ideas, as well as the cost structure of the firm. Overall, the authors find that the cumulative feedback rate and the average potential of ideas will first increase and then decline.
First, the previous researches concerning the crowdsourcing show that the creative implementation rate is low and the number of creative ideas decreases, and few scholars have studied the causes behind the problems. Second, the data used in this paper are true and valid, and it is difficult to obtain now. These data can provide strong empirical support for the model proposed in this paper. Third, it is relatively novel to combine the customer learning mechanism and heterogeneity theory to explain the phenomenon of reduced creativity and low implementation rate in crowdsourcing platform, and the research results can provide a reasonable reference for the construction of this industry.
As the global economy expands, it would seem to be in the interests of the major professional sport leagues of the US to move into new markets, especially China, one of…
As the global economy expands, it would seem to be in the interests of the major professional sport leagues of the US to move into new markets, especially China, one of the fastest growing and largest in the world. In order to sell effectively in this market, it is vital to gain an understanding of the potential fan base. To explore national differences in fandom, a survey was completed by sports fans in both China and the US to assess which sports participants followed and which media they used, to identify fan motives and their feelings about expansion. This study determined that there are clear differences between Chinese and Americans. While many of the Chinese were fans of American sports, they tended to follow individual athletes rather than teams and had relatively low fan identity but high levels of fan motivation. Motives also varied by country, with aesthetics and affiliation the primary motives among the Chinese sample. These distinctions can be utilised to create marketing strategies.
Immersion is one of the key steps during the preparation of silane-based hybrid films, which has important effects on the performance of films after curing. In this paper…
Immersion is one of the key steps during the preparation of silane-based hybrid films, which has important effects on the performance of films after curing. In this paper, the formation process of Zr-doped silane film (i.e. the adsorption of silane and deposition of zirconium compounds) on carbon steel immersed in Zr(NO3)4/silane mixed solutions was investigated.
The method of in situ monitoring the open circuit potential of a two-electrode system, consisting of carbon steel and saturated calomel electrode, was used. The effects of immersion conditions (i.e. the concentration of Zr(NO3)4 and pH of Zr(NO3)4/silane mixed solution) on the open circuit potential were investigated in detail. Furthermore, the surface coverage rate of different cured films (i.e. Zr cured film, silane cured film and Zr/silane composite cured film) after curing on carbon steel was calculated according to the results of polarization curves. Electrochemical impedance spectroscopy (EIS) was used to study the self-healing property of Zr-doped silane cured film.
The results indicate that in Zr(NO3)4/silane mixed solutions, most zirconium compounds deposit on the surface of carbon steel at the initial immersing stage, then the adsorption of silane on the residual surface of carbon steel dominates the following immersing stage. EIS results show that the Zr-doped cured film has improved self-healing property.
First, the method of in situ monitoring the open-circuit potential of two-electrode system was applied to investigate the deposition of Zr and the adsorption of silane on carbon steel immersed in Zr(NO3)4/silane mixed solutions. Second, the formation process of Zr-doped silane film was proposed.