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Article
Publication date: 26 November 2019

Anthony G. Ricotta, Susan K. Fan and Rocky J. Dwyer

The purpose of this paper is to explore what motivation strategies live-entertainment artistic directors (ADs) use to increase consistency in their employees’ performances.

Abstract

Purpose

The purpose of this paper is to explore what motivation strategies live-entertainment artistic directors (ADs) use to increase consistency in their employees’ performances.

Design/methodology/approach

The purpose of this qualitative case study was to explore the research question: what motivation strategies do live-entertainment ADs use to improve consistency in employee performance? Semistructured face-to-face interviews with artistic and senior ADs of a large international live-entertainment company’s US division participated in the study. In addition to the interviews, a further analysis of archival records of artists’ evaluations, and written company documents regarding performance evaluation to understand the ADs’ strategies were completed. Finally, self-reported interview data compared to AD evaluations of artists from randomly selected prior years verified the ADs practices.

Findings

The finding indicated ADs use multiple techniques geared at improving employee well-being and technical competence, thereby creating an environment conducive to the employees self-determining their consistent behavior in performance.

Practical implications

These findings may offer managers across multiple industries a variety of strategies and techniques to use to improve consistency for their workers.

Originality/value

This study is the one of few that studies manager influence on the motivation of those employees whose job is to entertain others regardless of the employee’s emotional state. From these findings, ADs may determine how to implement workplace safety improvements, expanding employee well-being, which in turn can improve performance consistency.

Article
Publication date: 9 July 2019

Fangfang Hou, Zhengzhi Guan, Boying Li and Alain Yee Loong Chong

The purpose of this paper is to investigate what factors can affect people’s continuous watching and consumption intentions in live streaming.

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Abstract

Purpose

The purpose of this paper is to investigate what factors can affect people’s continuous watching and consumption intentions in live streaming.

Design/methodology/approach

This research conducted a mixed-methods study. The semi-structured interview was deployed to develop a research model and a live streaming typology. A survey was then used for quantitative assessment of the research model. Survey data were analyzed using partial least squares-structural equation modeling.

Findings

The results suggest that sex and humor appeals, social status display and interactivity play considerable roles in the viewer’s behavioral intentions in live streaming and their effects vary across different live streaming types.

Research limitations/implications

This research is conducted in the Chinese context. Future research can test the research model in other cultural contexts. This study can also be extended by incorporating the roles of viewer gender and price sensitivity in the future.

Practical implications

This study provides managerial insights into how live streaming platforms and streamers can improve their popularity and profitability.

Originality/value

The paper introduces a novel form of social media and a new business model. It illustrates what will affect people’s behavioral intentions in such a new context.

Details

Internet Research, vol. 30 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 8 August 2022

Liying Zhou, Fei Jin, Banggang Wu, Xiaodong Wang, Valerie Lynette Wang and Zhi Chen

This study aims to examine if the participation of live-stream influencers (LSIs) affects tipping frequency on live streaming platforms, and further investigate the…

Abstract

Purpose

This study aims to examine if the participation of live-stream influencers (LSIs) affects tipping frequency on live streaming platforms, and further investigate the mediating and moderating mechanisms.

Design/methodology/approach

Quasi-experiment and difference-in-differences models are used for data analysis. Propensity score matching is used to address potential unobservable endogeneity.

Findings

Real-time live streaming data reveal that LSIs’ participation significantly improves tipping frequency in live streaming rooms. Also, more users are attracted to the live streaming rooms and more users become active in participation. Additionally, the positive impact of LSIs’ participation is enhanced in the live streaming rooms with a greater number of relationship links between users.

Research limitations/implications

The findings clarify the new role of influencers and reveal the mechanisms on how LSIs benefit the platforms.

Practical implications

The findings offer novel insights into implementing influencer marketing to interactive social media platforms, by encouraging influencer participation, user relationship building and influencer network growth.

Originality/value

This study highlights the value of LSIs for interactive social media platforms in terms of organic growth, revenue generation and cost reduction.

Details

European Journal of Marketing, vol. 56 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 2 February 2021

Meungguk Park, Taeho Yoh and David J. Shonk

Understanding factors that enhance participants' satisfaction has become critical to developing effective donor retention strategies for charity sport events (CSEs)…

Abstract

Purpose

Understanding factors that enhance participants' satisfaction has become critical to developing effective donor retention strategies for charity sport events (CSEs). However, there is a lack of empirical research on participants' satisfaction with CSEs. The purpose of this study is to examine the antecedents and consequences of satisfaction among CSE participants and to empirically test the relationships between the proposed constructs.

Design/methodology/approach

Data were collected from 238 participants from four Relay For Life (RFL) events organized by the American Cancer Society, North Central Region in the USA. Confirmatory factor analysis and structural equation modeling were conducted to analyze the measurement model and the structural model.

Findings

The results of the structural model indicated that perceived prosocial impact, sense of community and trust in CSE had significant positive effects on CSE satisfaction, while venue quality, knowledge attainment and entertainment value did not positively influence CSE satisfaction. CSE satisfaction had a positive direct effect on participant loyalty to CSE, which had a significant contribution to future participant intent.

Practical implications

The findings of this study provide CSE directors and marketers with valuable insights into the process of how to build long-term relationships with participants by identifying factors that influence participants' satisfaction and its consequences.

Originality/value

By measuring the mediating role of CSE satisfaction, this study provides a deeper understanding of the causal pathways from the antecedents to participant loyalty through CSE satisfaction.

Details

International Journal of Event and Festival Management, vol. 12 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 5 September 2016

Axel Klein

The purpose of this paper is to throw a new light on the online adult entertainment industry and help remove the stigma associated with it.

Abstract

Purpose

The purpose of this paper is to throw a new light on the online adult entertainment industry and help remove the stigma associated with it.

Design/methodology/approach

An ethnographic approach was taken, with participant observation and in-depth interviews with a number of informants.

Findings

This is an environment where female performers can enjoy good income opportunities and work in a safe environment. It also provides a high level of job security for technical support staff.

Research limitations/implications

The study used a sample sample size with no access to clients.

Practical implications

It is important that UK regulation remains light handed to avoid pushing the industry off shore.

Originality/value

The paper provides new data on the working environment in camming studios and positive aspects of job security and the equitable distribution of profits.

Details

Drugs and Alcohol Today, vol. 16 no. 3
Type: Research Article
ISSN: 1745-9265

Keywords

Article
Publication date: 3 October 2016

Russell Thomas Warne and Malisa M. Drake-Brooks

The purpose of this paper is to determine the influence that newspaper, blog and social media sources of information about a play have on respondents’ willingness to…

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Abstract

Purpose

The purpose of this paper is to determine the influence that newspaper, blog and social media sources of information about a play have on respondents’ willingness to purchase a ticket to a theatrical production.

Design/methodology/approach

Respondents saw two advertisements and one review for theatrical productions. The authors randomly varied the version of each advertisement and review so that information regarding the production appeared to originate from a newspaper, blog or social media site. The authors asked respondents to rate the professionalism of the review and advertisements and how likely they were to purchase a ticket. The authors also collected demographic information.

Findings

The authors found that newspapers, blogs and social media had similar influence on respondents’ willingness to purchase a ticket. Respondents also viewed the blog-based play review as being as professional as the review from a newspaper. However, respondents were more likely to say they would purchase a ticket to a well-known play than a new play. Female respondents were more willing to purchase a play ticket.

Research limitations/implications

Implications for marketers include the usefulness of non-traditional media (e.g. blogs, social media) in promoting a play – especially for new plays. Theater critics will find that their opinions are equally influential, regardless of whether the medium of publication is traditional (e.g. a newspaper) or digital (e.g. a blog). Principal limitations are the artificiality of a true experiment and an overly simplistic pricing method in the study.

Practical implications

Professionals selling tickets to theatrical productions should use favorable quotes and responses from social media and blogs when marketing tickets because audience members trust that these sources of information as much as newspapers. Internet-based theater critics should appreciate that they are perceived as being as reputable as newspaper-based critics.

Originality/value

Research on theater advertising is extremely limited (especially outside of Broadway), as are studies on the influence of theater critics. The study adds to this meager body of research and provides needed practical guidance to theater marketers.

Details

Arts and the Market, vol. 6 no. 2
Type: Research Article
ISSN: 2056-4945

Keywords

Article
Publication date: 12 August 2022

Arinze Christian Nwoba, Emmanuel Mogaji, Nadia Zahoor, Francis Donbesuur and Gazi Mahabubul Alam

Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions…

Abstract

Purpose

Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions used to reduce and prevent obesity in the Nigerian society.

Design/methodology/approach

This study adopted a semi-structured interview research design with 42 obese individuals in Nigeria.

Findings

The study findings show that the family unit an individual grows up in influences their consumption behaviour, which drives their obesity. The findings reveal that obese Nigerian citizens are willing to live a healthier lifestyle due to the direct and indirect medical costs associated with obesity. Furthermore, the findings disclose the social marketing interventions – local celebrity endorsements, healthy lifestyle promotions, reduced gym membership and affordable access to healthy foods and services – used to prevent and reduce the rising obesity rates in the Nigerian society.

Research limitations/implications

The findings have important theoretical implication given the focus on consumption behaviour and obesity.

Practical implications

The study findings provide an avenue to guide government officials, policymakers and social marketers in shaping their public policy and social marketing interventions to encourage healthier consumption and lifestyle behaviours among families and individuals in the Nigerian society.

Originality/value

To the best of the authors’ knowledge, this is the first research study to investigate how family units in the emerging market of sub-Saharan Africa drive obesity and the social marketing interventions used to reduce and prevent obesity. Theoretical and practical implications are discussed.

Details

European Journal of Marketing, vol. 56 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 1 March 2021

Ruth Marciniak

Through the examination of retail space, by the end of this chapter you should be able to demonstrate an understanding of:The use of space within retailing.Lefebrve’s…

Abstract

Through the examination of retail space, by the end of this chapter you should be able to demonstrate an understanding of:

The use of space within retailing.

Lefebrve’s spatial triad: perceived, conceived and lived within a retail context.

Disruption innovation and the use of retail space.

Details

New Perspectives on Critical Marketing and Consumer Society
Type: Book
ISBN: 978-1-83909-554-2

Keywords

Article
Publication date: 12 June 2017

Armand Viljoen, Martinette Kruger and Melville Saayman

This paper aims to identify and cluster visitors to a premier South African cheese festival based on their motivation for attending the festival.

Abstract

Purpose

This paper aims to identify and cluster visitors to a premier South African cheese festival based on their motivation for attending the festival.

Design/methodology/approach

A structured questionnaire was used to collect the data from visitors over the three days of the festival, in which 519 usable questionnaires were included in the analysis. Three stages of the analysis were employed: a factor analysis examining the visitors’ motivation to attend the festival, a cluster analysis based on the motives identified by the factor analysis and an analysis of significant differences between the different market segments.

Findings

The general profile of respondents was similar to the profile of culinary tourists found in other studies. Furthermore, five key motives were identified, of which this combination has not been previously identified in the literature. The cluster analysis identified three distinct clusters, with heterogeneous behavioural and socio-demographic profile identifiers.

Practical implications

The value that this market segmentation technique holds regarding the marketing and branding of a(n) event/festival is that it could help managers/marketers to promote better culinary events/festivals in South Africa, by offering unique attributes that attract culinary visitors.

Originality/value

To the authors’ knowledge, this study is a first attempt to segment culinary visitors based on motivational factors, especially within the South African context. Clustering based on motives proved to be a useful market segmentation tool and proposes a 3-S typology of visitors to food-related events/festivals, namely, social, serious and selective epicureans.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 19 July 2007

Gerben Bakker

At the end of the nineteenth century, in the era of the second industrial revolution, falling working hours, rising disposable income, increasing urbanisation, rapidly…

Abstract

At the end of the nineteenth century, in the era of the second industrial revolution, falling working hours, rising disposable income, increasing urbanisation, rapidly expanding transport networks and strong population growth resulted in a sharp rise in the demand for entertainment. Initially, the expenditure was spread across different categories, such as live entertainment, sports, music, bowling alleys or skating rinks. One of these categories was cinematographic entertainment, a new service, based on a new technology. Initially it seemed not more than a fad, a novelty shown at fairs, but it quickly emerged as the dominant form of popular entertainment. This paper argues that the take-off of cinema was largely demand-driven, and that, in an evolutionary process, consumers allocated more and more expenditure to cinema. It will analyse how consumer habits and practices evolved with the new cinema technology and led to the formation of a new product/service.

Details

The Evolution of Consumption: Theories and Practices
Type: Book
ISBN: 978-0-7623-1452-2

1 – 10 of over 13000