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There are several ways to define words. One is to ascertain the formal definition by looking it up in the dictionary. Another is to identify what it is that you want the word-label to differentiate.

We review the experimental evidence on risk aversion in controlled laboratory settings. We review the strengths and weaknesses of alternative elicitation procedures, the strengths and weaknesses of alternative estimation procedures, and finally the effect of controlling for risk attitudes on inferences in experiments.

Mobile users increasingly employ location-based map searches in their daily lives. However, it is still relatively unknown about mobile users’ map related search behaviors. The purpose of this paper is to discover the interactions between the users and mobile map search systems, to reveal the shortcomings of existing mobile map search functions, and to propose improvement suggestions.

Based on a set of controlled user experiments performed on the Baidu mobile phone map, this paper empirically examines users’ location-based mobile search behaviors, such as timing, metering, judging and so on. This paper also conducts statistical correlation tests to generate relation tables and diagrams regarding each variable, for example, the relation between the retrieval time and the retrieval steps.

The results indicate that mobile map users have two important characteristics in their search behaviors: first, mobile map users always follow the single search path. Second, the mobile map search efficiency of users is always low.

The situation simulation testing method is mainly used for the construction of a mobile information search behavior environment, which may make the users be nervous and have some effect on the search efficiency.

Based on the identification of user behaviors, this paper provides suggestions to optimize and improve mobile map search systems.

This paper studies users’ mobile map search behavior based on location and explores the features of user behavior from the perspective of human-computer interaction.

Investigates the potential of demand artefacts in country‐of‐origin studies using three alternative methodological approaches: hetero‐method replication, non‐experiment and post‐experimental inquiry. The results converge in their support of the plausibility of demand artefacts in the single and multi‐cue list format conditions. However, in the multi‐cue ad format condition, demand artefacts are found to be a less plausible alternative explanation for the experimental results. Discusses the implications of these results and future research directions.

Nowadays there are a large number of XML documents on the web. This means that information retrieval techniques for searching XML documents are very important and necessary for internet users. Moreover, it is often said that users of search engines want to browse only relevant content in each document. Therefore, an effective XML element search aims to produce only the relevant elements or portions of an XML document. Based on the demand by users, the purpose of this paper is to propose and evaluate a method for obtaining more accurate search results in XML search.

The existing approaches generate a ranked list in descending order of each XML element's relevance to a search query; however, these approaches often extract irrelevant XML elements and overlook more relevant elements. To address these problems, the authors' approach extracts the relevant XML elements by considering the size of the elements and the relationships between the elements. Next, the authors score the XML elements to generate a refined ranked list. For scoring, the authors rank high the XML elements that are the most relevant to the user's information needs. In particular, each XML element is scored using the statistics of its descendant and ancestor XML elements.

The experimental evaluations show that the proposed method outperforms BM25E, a conventional approach, which neither reconstructs XML elements nor uses descendant and ancestor statistics. As a result, the authors found that the accuracy of an XML element search can be improved by reconstructing the XML elements and emphasizing the informative ones by applying the statistics of the descendant XML elements.

This work focused on the effectiveness of XML element search and the authors did not consider the search efficiency in this paper. One of the authors' next challenges is to reduce search time.

The paper proposes a method for improving the effectiveness of XML element search.

The success of a supply chain is highly reliant on effective inventory and ordering decisions. This paper systematically reviews and analyzes the literature on inventory ordering decisions conducted using behavioral experiments to inform the state-of-the-art.

This paper presents the first systematic review of this literature. We systematically identify a body of 101 papers from an initial pool of over 12,000.

Extant literature and industry observations posit that decision makers often deviate from optimal ordering behavior prescribed by the quantitative models. Such deviations are often accompanied by excessive inventory costs and/or lost sales. Understanding how humans make inventory decisions is paramount to minimize the associated consequences. To address this, the field of behavioral operations management has produced a rich body of research on inventory decision-making using behavioral experiments. Our analysis identifies primary research clusters, summarizes key learnings and highlights opportunities for future research in this critical decision-making area.

The findings will have a significant impact on future research on behavioral inventory ordering decisions while informing practitioners to reach better ordering decisions.

Previous systematic reviews have explored behavioral operations broadly or its subdisciplines such as judgmental forecasting. This paper presents a systematic review that specifically investigates the state-of-the-art of inventory ordering decisions using behavioral experiments.

We design experiments to jointly elicit risk and time preferences for the adult Danish population. The experimental procedures build on laboratory experiments that have used traditional subject pools. The field experiments utilize field sampling designs that we developed, and procedures that were chosen to be relatively transparent in the field with non-standard subject pools. Our overall design was also intended to be a general template for such field experiments in other countries. We examine the characterization of risk over a wider domain for each subject than previous experiments, allowing more precise estimates of risk attitudes. We also examine individual discount rates over six time horizons, as the first stage in a panel experiment in which we revisit subjects to test consistency and stability of responses over time. Risk and time preferences are heterogeneous, varying by observable individual characteristics. On a methodological level, we implement a refinement of existing procedures which elicits much more precise estimates, and also mitigates framing effects.

The purpose of this study is to present a systematic methodological review of the application of field experiments in the domain of marketing research. By performing this study, the authors seek to offer necessary advice and suggestions to marketing scholars interested in the application of field experiments and to promote the adoption of field experiments as a preferred methodological choice among scholars in this domain.

A total of 315 field experiments published in the ten leading marketing journals in the past five decades were analyzed in this systematic methodological review. This study examines various aspects of field experiments, including the research profile of existing research, different trends and topics related to field experiments, choice of research questions, methods of observations, unobtrusive data collection, types of interventions and outcome variables.

This study identified various trends and topics, categories of manipulations, types of limitations and important considerations in designing field experiments and offered necessary advice on the future of field experiments in marketing research.

This study provides a complete roadmap for future marketing scholars to adopt field studies in their research plans. The systematic summary of limitations and the checklist will be helpful for the researchers to design and execute field studies more effectively and efficiently.

This review study offers a complete roadmap for marketing scholars who are interested in adopting field experiments in their research projects. The discussion of trends and topics, manipulations, limitations, design considerations and checklist items for field experiments offers relevant insights to marketing scholars and may help them design and execute field experiments more effectively and efficiently.

To the best of the authors’ knowledge, this study is the first of its kind to provide a comprehensive methodological review of field experiments published in leading marketing journals throughout the past five decades. This study makes novel and unique contributions to both theory and literature on field experiments in the marketing discipline.

The aim of the research work presented in this paper is to investigate a mechanism that can recognise high level activities (for example, going for a walk, travelling on the bus, doing evening activity, etc.) and behaviour of low entropy people (people with regular daily life routines, e.g. elderly people with dementia, patients with regular routines) in order to help them improve their health related daily life activities by using wireless proximity data (e.g. Bluetooth, Wi‐Fi).

The paper adopted a tiered approach to recognise activities and behaviour. Higher level activities are divided into sub‐activities and tasks. Separating the tasks from the raw wireless proximity data is achieved by designing task separator (TASE) algorithm. TASE takes wireless proximity data as an input and separates it into different tasks. These detected tasks and the high level daily activity plans that are made in a planning language Asbru, are then fed into the activity recogniser that compares the detected tasks with the plans and recognises the high level activities that the user is performing.

The paper provides an insight to how only wireless proximity data can be utilised to recognise high level activities and behaviour of individuals. A number of scenarios and experiments are designed to prove the validity of the proposed methodology.

This paper focussed on relatively low entropy individuals with regular routines and behavioural patterns which can be improved by increasing the level of entropies in behavioural routines.

The paper includes implications for the utilisation in health care environments for elderly people and physically impaired individuals.

This paper provides a detailed and original study of algorithms and techniques that can be used to recognise high level activities and behaviour of individuals by using only wireless proximity data.

This study describes the impact of changes in e-atmospherics in internet advertisings on consumer clicks and purchases. The study describes two unobtrusive field experiments: testing the impact of a third-party endorsement message embed in email advertising on customer clicks and purchases and testing the impact of sweepstake-award embeds in email advertising on customers’ clicks and time using brand (Blikwayski) tourism information. The studies include multiple dependent variables ranging from clicks-to-open email, clicks-to-open offer, clicks-to-purchase room rental, number-of-nights stayed and total revenue generated for the treatment versus control groups. Behaviour responses were higher for all dependent measures per participants in the treatments versus control groups. This study supports Eskin’s (1975), Cialdini’s (2006) and List’s (2011) proposal that true-field experiments can provide substantive direct evidence on the impact of alternative marketing treatments on behaviour.