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This study aims to find how can fashion micro-influencers and their electronic word-of-mouth (eWOM) messages increase consumer engagement on social media, focusing on micro-influencers’ influence, typology, eWOM content and consumer engagement.

A total of 20,000 microblogs were collected from Irish fashion micro-influencers and analyzed through keyword classification and content analysis in NVivo. The determinants of eWOM persuasiveness for consumer engagement on social media were investigated based on Sussman and Siegal’s information adoption model.

The study finds that among the four types of micro-influencers, market mavens and their eWOM messages have the highest impact on consumer engagement on social media, and it presents a repetitive and persuasive eWOM model of market mavens to increase consumer participation. Also, the study discovers that micro-influencers’ occasion-related microblogs have an increasing impact on consumer interactions whereas microblogs with brands have a decreasing engagement with consumers on social media.

This study advances prior studies on the relationship between influencers’ eWOM messages and consumer participation on social media by the development of a persuasive eWOM model of micro-influencers to increase consumer engagement and fill in the lack of relevant literature. Also, findings provide actionable insights for marketing communication practitioners to persuade consumers to participate in eWOM communications and establish strong consumer-brand relationships on social media.

Sharing information about work processes has proven to be difficult. This applies especially to information shared from those who participate in a process to those who remain outsiders. The purpose of this article is to increase understanding of how professionals document their work practices with a focus on information making by analysing how archaeologists document their information work in archaeological reports.

In total 47 Swedish archaeological reports published in 2018 were analysed using close reading and constant comparative categorisation.

Even if explicit narratives of methods and work process have particular significance as documentation of information making, the evidence of information making is spread out all over the report document in (1) procedural narratives, (2) descriptions of methods and tools, (3) actors and actants, (4) photographs, (5) information sources, (6) diagrams and drawings and (7) outcomes. The usability of reports as conveyors of information on information making depends more on how a forthcoming reader can live with it as a whole rather than how to learn of the details it recites.

The study is based on a limited number of documents representing one country and one scholarly and professional field.

Increased focus on the internal coherence of documentation and the complementarity of different types of descriptions could improve information sharing. Further, descriptions of concepts that refer to work activities and the situation when information came into being could similarly improve their usability.

There is little earlier research on how professionals and academics document and describe their information activities.