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Article
Publication date: 2 March 2015

Lisa Bodell

If we want people to approach change differently, we have to change our approach. Showing people how you want them to behave when it comes to innovation is infinitely more…

311

Abstract

Purpose

If we want people to approach change differently, we have to change our approach. Showing people how you want them to behave when it comes to innovation is infinitely more powerful than telling them – or worse yet, mandating it. Instead of top-down initiatives that generate eye-rolling or fear of increased work, it is the small things – the Little BIGS – that can truly ignite desired innovation behaviors and ensure powerful and lasting behavior change. The purpose of this paper is to discuss these issues.

Design/methodology/approach

“The devil is in the details,” as the old saying goes. But what does this mean? It is the little things that matter. This is a concept that I think is true even when it comes to innovation, but not in the way that you probably think. Even small things, which the author calls, “Little BIGS®” can make a big difference and lead to a powerful culture change.

Findings

Little BIGS can be as simple as changing a policy, approach, contract, or a meeting. Even more appealing, it is something you can control because it all starts with you.

Originality/value

In the book, Kill the Company, the author translates this idea that “small things make a big difference” into a powerful culture change concept called, “Little BIGS®”.

Details

Industrial and Commercial Training, vol. 47 no. 2
Type: Research Article
ISSN: 0019-7858

Keywords

Abstract

Details

Journal of Product & Brand Management, vol. 22 no. 5/6
Type: Research Article
ISSN: 1061-0421

Article
Publication date: 21 June 2011

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

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Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

A strong argument could be made for innovation being the most important means by which manufacturers can create competitive advantage. In the short‐term, struggling firms might have to concern themselves with any number of immediate issues, from lay‐offs and cost reduction to greater operational efficiency. But in the long run, the case for innovation becomes well nigh indisputable.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 27 no. 8
Type: Research Article
ISSN: 0258-0543

Keywords

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