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Article
Publication date: 1 February 1991

S. Tamer Cavusgil, Ugur Yavas and Lisa A. Elvey

The factor congruency technique is introduced as a tool forcross‐cultural or comparative research efforts, where similarities anddifferences in the responses of subjects…

Abstract

The factor congruency technique is introduced as a tool for cross‐cultural or comparative research efforts, where similarities and differences in the responses of subjects from different samples are investigated. A comparative study of store selection criteria of US and Turkish consumers is employed to demonstrate the use of the technique.

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Marketing Intelligence & Planning, vol. 9 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 December 1998

S. Tamer Cavusgil and Lisa A. Elvey‐Kirk

In addition to proposing an integrated conceptualization of mail survey response behavior, this article presents an empirical study which examines the potential of source…

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Abstract

In addition to proposing an integrated conceptualization of mail survey response behavior, this article presents an empirical study which examines the potential of source and appeal variations on response rate, response speed, and response completeness. The findings of this empirical study are presented and compared to a similar study for the purpose of validating source and appeal effects on mail survey response and the conceptual framework. The results, not totally in agreement with earlier findings, generally lend support for the untapped potential of source and appeal in influencing mail survey response behavior. There is also statistical justification for two of the six motivators comprising the proposed conceptual framework.

Details

European Journal of Marketing, vol. 32 no. 11/12
Type: Research Article
ISSN: 0309-0566

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