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This chapter investigates the antecedents of individuals’ emotional outcomes from their dining-away-from-home experiences and conceptualizes how food and emotions are related and how travel and emotions are associated. The study applies the stimulus-response theory to set up the premise that emotions that individuals experience while dining out comprise a pivotal part of their emotional well-being and their emotions can be triggered by stimuli encountered on trips and in other away-from-home situations. Cognitive appraisal, arousal, and other causes that are responsible for awakening affective responses are utilized in developing six propositions regarding individuals’ emotional outcomes in travel and dining contexts. Theoretical and practical implications are suggested following the discussions on these propositions.

Family tourism remains an important market segment. Its dynamics evolve when family members take a trip together. Understanding how families from emerging markets create quality touristic experiences is essential in a globalized environment of tourism flows. Using textual data from online blogs, this study explores how multigenerational family tourists from China experience and interpret the United States as a destination. Results show that traditional Chinese values assist family members to construct quality experiences. Different generations fulfill their respective functions with pleasure and responsibility. The findings suggest that quality experiences for the family tourists from China are constructed upon their consumption of the physical and tangible environment in the United States.

This chapter aims at casting some doubts on the idea that branding techniques can be easily adopted by destination management organizations. They lack many of the tools that have proved successful in marketing most goods and services. To shed some light on the issue, the chapter focuses on the imaging/branding policies of the Spanish National Tourism Organization between 1959 and 1979. If measured by the inflow of international tourists to the country, they should be deemed extremely well implemented. However, it is difficult to reach this conclusion. The study examines Spanish poster production—one of the most efficient promotional tools of the time—and draws some lessons on how it is possible to be successful in spite of their destination marketing organizations.

This chapter examines residents’ attitudes toward the use of local cuisine and culinary establishments in developing a destination brand. Analyses were based on a sample of residents in Taiwan. Three distinctive groups were identified: “indifferent,” “ambivalent,” and “supportive.” Residents belonging to the latter category had the most interest in being involved in promoting culinary cuisine to international tourists. The ambivalent group was conservative in making recommendations to international tourists about local food. The indifferent members had a low level of support for using culinary tourism. Generally, residents were likely to recommend snacks at local night markets and seafood-based cuisine at Chinese restaurants to international tourists. The chapter concludes with a discussion of implications for developing effective destination branding strategies through culinary tourism.

The chapter introduces a model of destination branding and reports a project that applied the model to examine the current image of Greece. The project was undertaken on behalf of the Greek national tourism organization by a binational consortium. Through conducting primary and secondary research on the public perception and self-portrayal of Greece, the project team found the current brand image and identity not to be in accordance with the country's reality. Indeed, although the brand image elements currently expressed are relevant, they represent only a small portion of a much larger existing offering. To that end, the team proposed new branding strategies based on the model, offering a series of recommendations on how to implement the strategies.

The practice of destination branding for cities has been increasingly adopted by communities of all sizes and has enjoyed success to varying degrees. The focus of many of these branding initiatives has frequently been on the creative elements of logo, tagline, and advertising theme, with only limited consideration for the importance of generating stakeholder support and experience delivery. Active stakeholder engagement, to build the brand from the inside out during its planning process, has been shown to be an important factor in those initiatives that are considered more successful. This chapter highlights the need to engage stakeholders in the brand planning for destinations from the earliest stages. It illustrates a consultative model for destination brand planning, primary with a US case study, along with examples of some other cities.

There has been much research on city marketing, but some practical aspects remain unaddressed. One challenge is the development of a distinctive city identity. Traditional marketing tactics often ignore, deny, and marginalize the city identity. A more integrated and holistic approach is needed. As a complementary tool, city branding can overcome the shortcomings associated with traditional marketing. The purpose of this chapter is to show through case studies how two cities with different conditions went about developing their respective brand identities and illustrate how the identities were established through brand elements and promoted through coordinated marketing programs. Based on the two case studies, this chapter presents a process model for developing an identity in city branding. The model accommodates two different approaches to developing city identities. The first is applicable in the situation where a city is already strongly identified with its prominent existing heritage and cultural assets. The second is applicable in the situations where a city does not have prominent existing assets.

The current study aims at exploring China’s tourism sustainability issues as indicated in magazine articles related to China tourism. China’s environmental, socio-cultural and economic sustainability has been frequently discussed in Western media.

Both qualitative and quantitative research methodologies were used to content analyze the textual data in one of the most popular US travel magazine – National Geographic in the past ten years (2003-2012).

This study presents the changes of topics on China tourism image conveyed by Western media in the past ten years (2013-2012). In addition, themes on China tourism sustainability issues are extracted from the China tourism image messages. The results reveal China tourism sustainability issues in two levels: sustainability issues directly related to China tourism with two dimensions of environmental sustainability and socio-cultural sustainability, and sustainability issues indirectly related to China tourism with two dimensions of economic sustainability and socio-cultural sustainability. Furthermore, the results delineate both positive and negative observations on environmental, socio-cultural and economic sustainability.

The findings of the study highlight challenges and successful practices of the sustainable development in China tourism destinations and the importance of incorporating tourism image in sustainable practices, as well as a need of better communication with foreign media.