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Article
Publication date: 1 June 1993

Lionel A. Mitchell

Examines the methods companies have used for setting advertisingbudgets against the backdrop of the literature (textbooks and journals).Utilizes a checks and balances…

Abstract

Examines the methods companies have used for setting advertising budgets against the backdrop of the literature (textbooks and journals). Utilizes a checks and balances (triangulation) methodology of survey, personal interviews and case studies to examine in depth the nature, scope and dynamics of the advertising budgeting process. The advertising budget decision involves a dual problem and a three‐stage process. Findings indicate that the advertising budgeting methods in practice were more sophisticated than the earlier descriptions in the literature, but the literature is narrowing the gap with reporting of advertising budgeting practices by marketing‐oriented and successful companies. The inaccuracy in the earlier literature, which conveys a certain image of managers, is now being corrected with positive implications for teaching and academic/practitioner co‐operation and trust.

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European Journal of Marketing, vol. 27 no. 5
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 June 1983

Lionel A. Mitchell

Discusses consumers' attitudes and buying behaviour and how they have played a major part in the classification of goods, which has been devised to influence marketing…

Abstract

Discusses consumers' attitudes and buying behaviour and how they have played a major part in the classification of goods, which has been devised to influence marketing strategy. Proposes that consumers have changed the importance that they have attached to different product attributes and, as a result, economy, functionalism, and durability have become more important as a consequence. Examines the Canadian consumer market using tables to show consumption and household facilities and equipment, also the ten leading exporters to and from Canada. Sums up that marketers will have to concern themselves much more in the vein of accountant and statistician, with the raw data being used which can be provided at a relatively inexpensive cost.

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European Journal of Marketing, vol. 17 no. 6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 May 1979

Lionel A. Mitchell

Editors' Note In this short article the authors briefly review and comment on the most commonapproaches used by companies or proposed by specialists for setting the…

Abstract

Editors' Note In this short article the authors briefly review and comment on the most common approaches used by companies or proposed by specialists for setting the budgets to be spent on advertising in an organisation.

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Management Decision, vol. 17 no. 5
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 January 1985

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to…

Abstract

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

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Management Decision, vol. 23 no. 1
Type: Research Article
ISSN: 0025-1747

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Book part
Publication date: 25 August 2021

Marina Uzunova

Today Lionel Penrose is recognised as the co-author of one of the two leading indices of power in voting legislatures – a field of study that game theory in general, and…

Abstract

Today Lionel Penrose is recognised as the co-author of one of the two leading indices of power in voting legislatures – a field of study that game theory in general, and cooperative game theory in particular, has been reclaiming from sociology and political science since the 1950s. The main claim of this paper is that Penrose developed his index so as to tackle questions that go vastly beyond the narrow domain of voting; namely, acute social issues during the Cold War such as the outburst and propagation of panics, the ideological susceptibility of populations, the escalation of military conflict and the successful installation of authoritarian regimes. Furthermore, by revisiting the history of the Penrose power index, the paper re-evaluates some of its key underlying assumptions: assumptions that have been heavily – and unfairly, as the paper argues – criticised over the last decade.

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Research in the History of Economic Thought and Methodology: Including A Symposium on Carl Menger at the Centenary of His Death
Type: Book
ISBN: 978-1-80071-144-0

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Article
Publication date: 1 March 1997

Rodney Wilson

Economists usually try to avoid making moral judgements, at least in their professional capacity. Positive economics is seen as a way of analysing economic problems, in as…

Abstract

Economists usually try to avoid making moral judgements, at least in their professional capacity. Positive economics is seen as a way of analysing economic problems, in as scientific a manner as is possible in human sciences. Economists are often reluctant to be prescriptive, most seeing their task as presenting information on the various options, but leaving the final choice, to the political decision taker. The view of many economists is that politicians can be held responsible for the morality of their actions when making decisions on economic matters, unlike unelected economic advisors, and therefore the latter should limit their role.

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Humanomics, vol. 13 no. 3
Type: Research Article
ISSN: 0828-8666

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Histories of Economic Thought
Type: Book
ISBN: 978-0-76230-997-9

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Article
Publication date: 1 April 1973

‘We see no need to propose drastic alterations. The basic machinery is there. But drastic action is now needed to enable the machinery to work comprehensively and to…

Abstract

‘We see no need to propose drastic alterations. The basic machinery is there. But drastic action is now needed to enable the machinery to work comprehensively and to establish adult education as an indispensible element in the national system of education.’ This is the gist of the four‐year study of adult education chaired by Sir Lionel Russell and published last month.

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Education + Training, vol. 15 no. 4
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 1 July 1924

OUR readers will, we trust, appreciate our double souvenir number issued in connection with the Library Association Conference at Glasgow. Special features are the…

Abstract

OUR readers will, we trust, appreciate our double souvenir number issued in connection with the Library Association Conference at Glasgow. Special features are the articles on the Mitchell Library, Glasgow, 1874–1924, by a member of the staff, Mr. J. Dunlop, and one on the Burns Country, by Mr. J. M. Leighton, of Greenock Public Library. We printed the provisional programme in our July issue and as we go to press have little to add to the particulars there given, except to compliment the Library Association and the Local Reception Committee on the excellent programme arranged for the occasion, from both the professional and social point of view.

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New Library World, vol. 27 no. 2
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 January 1976

The Howard Shuttering Contractors case throws considerable light on the importance which the tribunals attach to warnings before dismissing an employee. In this case the…

Abstract

The Howard Shuttering Contractors case throws considerable light on the importance which the tribunals attach to warnings before dismissing an employee. In this case the tribunal took great pains to interpret the intention of the parties to the different site agreements, and it came to the conclusion that the agreed procedure was not followed. One other matter, which must be particularly noted by employers, is that where a final warning is required, this final warning must be “a warning”, and not the actual dismissal. So that where, for example, three warnings are to be given, the third must be a “warning”. It is after the employee has misconducted himself thereafter that the employer may dismiss.

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Managerial Law, vol. 19 no. 1
Type: Research Article
ISSN: 0309-0558

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