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The initial purpose of this paper is to review the explanatory power that memetics promised for socio‐cultural evolutionary theory, for organisational adaptation, and emergent patterns of traits. Second, to argue that philosophical accusations and premature demands have retarded a science of memetics; regardless, isolated demonstrations of empirical research feasibility suggest a pragmatic resolution. Third, to speculate about practical applications, future advances, and prompt consideration about resuming methodological research initiatives that draw extensively from biology into organisational and managements science.

Owing to present methodological immaturity of cultural science then a high conceptual level of meta‐methodology is required. This scope necessarily overlooks specific technical details. Life‐science principles are well known in comparison to the embryonic memetic and cultural sciences. The meme‐gene analogy builds a bridge across which we can draw candidate hypotheses and established methods. However, memetics has inherited the expectations of genetics but without its developmental history. Memetics therefore would benefit from recapitulating the ontogenesis of the more senior science by drawing upon foundational methods.

Linnæan Systematics was elemental to evolutionary theory and genetics; a cultural analogue is proposed. Retreating to description would support emerging objective organisational taxonomies that are laying the methodological foundations for a potential synthesis between organisational replicator and evolutionary theories.

At the moment, the number of organisational examples are few, which further suggests the fundamental nature of this area of research. They serve to illustrate that a large array of hypotheses and methods can be adapted from the biological domain, opening up a bloom of research implications for the organisational domain.

Discourse about memetics is commonplace, but empirical research has been undermined. Originality stems from reapplying established biological methods to the new organisational domain. The value is in conferring the rigour of natural science to socio‐cultural study.

The purpose of this study is to describe the culture of Google using memetic mapping.

Printed and online texts published about Google are coded, and 40 memes are discovered. Memes are placed into six levels of organizational culture, namely, basic assumptions, values, norms, artifacts, work procedures and human resources practices.

To understand the formation of Google’s culture in the course of history, genealogy method is applied. In this approach, parent of each meme (the culture from which the meme is adopted) is identified. In total, 85 cultures that had impacts on the emergence of Google’s culture are recognized and analyzed.

Practical implications are presented as memetic engineering technique, which is capable of diagnosing and treating defective memes to facilitate and enhance the internal dynamics of corporate members.

The application of this approach for tackling the challenges posed by the COVID-19 pandemic is discussed through a real-world example.

Memetic mapping is a powerful tool for managers, consultants and organizational researchers to explore the cultural phenomenon and change it to achieve higher performance.

The International Journal of Organizational Analysis (IJOA) is a leading journal that has published high-quality research focused on various facets of organizational analysis since 1993. This paper aims to conduct a retrospective analysis of the IJOA journey from 2005 to 2020.

The data used in this study was extracted using the Scopus database. The bibliometric analysis, using several indicators, is adopted to reveal the major trends and themes of the journal. The mapping of bibliographic data is carried using VOSviewer and Biblioshiny.

The study findings indicate that IJOA has grown for publications and citations since its inception. Five significant research directions emerged, i.e. organizational diagnostics, organization citizenship behaviour, organizational commitment to employee retention, psychological capital and firm performance, based on cluster analysis of IJOA’s publications.

To the best of the authors’ knowledge, this is the first study to conduct a comprehensive bibliometric analysis of IJOA. The study presents the key themes and trends emerging from a leading journal, considered a high-quality journal, for researching various facets of organizational functioning by academicians, scholars and practitioners.