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The purpose of this paper is to explain why ROC analysis is an inappropriate replacement for probative analysis in lineup research.

Taking as the medical example comparing two methods to detect the presence of a malignant tumor (Mickes et al., 2012), and operationally defining ROC analysis: radiologists are shown the results from two methods. Their confidence judgments create a graph of correct identifications by mistaken ones. The author can compare the methods on radiologists’ ability to differentiate sick from healthy. Lineup researchers create two distinct lineups. In target-present lineups, witnesses differentiate between the target and the foils, not the target and the innocent suspect. In target-absent lineups, witnesses cannot even differentiate between innocent suspects and foils, having seen none.

Eyewitness ROC curves are similar to probative analysis, but provide less useful information.

Researchers ware warned against using ROC when conducting lineup research.

Preventing inappropriate use of ROC analysis.

The purpose of this paper is to examine Clark et al.’s (2013) claim that, contrary to the white paper produced by the American Psychological Association (Wells et al., 1998), the match-to-description method of choosing foils is inferior to the similarity-to-suspect method.

Examining the existing empirical evidence.

There is no difference between the two methods in rate of identifications. Sometimes, however, the rate of false identifications is larger when the similarity-to-suspect method is used.

The white paper’s recommendation should remain in place.

Keeping the white paper’s recommendation is important to prevent false identifications.

Social scientific research is having a substantial impact on eyewitness identification procedural reforms. Police agencies in the USA have changed their eyewitness practices based on the results of social scientific research. The purpose of this paper is to contribute new knowledge by using a unique set of data to describe detailed aspects of eyewitness identification procedures conducted as part of robbery investigations in Houston, TX.

Robbery investigators completed surveys following identification procedures conducted during a six-month period of time. The sample includes 975 identification procedures. The analysis describes important features of identification procedures and places results in the context of existing research.

Results show that photo spreads were the most frequently used lineup procedure and selection outcomes were similar to recent field studies conducted in the USA. Results also show that the type of procedure, presence of a weapon, cross-race identifications, and viewing opportunity were significantly correlated with selection outcomes.

Police are reforming their eyewitness identification procedures based on findings from social science research. The study measures and describe the characteristics of a large sample eyewitness procedures conducted by investigators in the field.

Retro branding is gaining unprecedented momentum. This study aims to empirically examine the moderating impact of nostalgia proneness on the relationship between retro branding and consumer behavioral intentions in the music industry. Nostalgia and retro branding are two paramount elements conceptually discussed in literature but rarely investigated together empirically despite their interconnections.

An experiment including four different scenarios blending retro and contemporary stimuli was conducted on 181 subjects. Two rock band variables were manipulated: song set list (i.e. list of songs) and band lineup.

The findings suggest that mixing the past and present for a retro brand impacts consumer behavior. A more nuanced explanation is suggested by showing that a retro brand has a strong effect on consumers’ intentions to attend and willingness to pay, but not on their WOM intentions, when these consumers are more prone to feeling nostalgia.

Nostalgia and retro branding appear to be interconnected concepts, but few studies have assessed how nostalgia proneness can impact consumers’ intentions toward a retro brand. Fewer have investigated consumers’ intentions toward an experiential, intangible retro brand.

Both anecdotal and empirical evidence indicates that even well-intentioned eyewitnesses can make inaccurate identifications resulting in erroneous prosecutions and wrongful convictions. The risk of erroneous identification increases when witnesses are asked to identify people belonging to other races. The purpose of this paper is to evaluate the policies which enhance the likelihood of obtaining accurate identifications from eyewitnesses. Legal implications especially relevant to police administrators in the USA including constitutional considerations and risks of civil liability are integrated with the empirical record and used to make policy recommendations likely to decrease legal and public relations entanglements for police.

This paper integrates an empirical literature review with legal research and analysis in order to advocate for prudent policy reforms.

Both the empirical record and current US law indicate that police administrators would be well-advised to require serial, double-blind identification procedures where witnesses are routinely warned about the perpetrator’s potential absence and required to give immediate certainty statements. Officers should be prohibited from using the same suspect with the same witness more than once and should be provided with training on the inherent dangers of inaccuracy associated with cross-racial identifications.

While a significant amount of material concerning eyewitness identification exists, most of the existing work does not integrate legal realities, especially those concerning civil liability, within the framework of the eyewitness identification literature. Nor does past work contextualize the need for reform with the emerging racially charged atmosphere in which US police must currently work.

Research has shown that when the original and the sale prices were displayed in a horizontal direction, with the sale price to the right (“Original price of $349.99/Sale price $239.99”), consumers are more likely to initiate a subtraction task to calculate the amount of the discount; and this subtraction effect would lead to better consumer value perception than if the sale price was to the left. However, fewer scholars have questioned whether the subtraction effect would still operate if the reference-price ads line up in a vertical direction? The aim of this research is to understand how different formations of reference-price ads may affect consumers' price perception and buying intention. Interestingly, positive effects on buying intention and value perceptions disappeared when buyers were shown a dollars-saved cue, rather than the lineup of original and sale prices.

Three experiments were conducted to test the hypotheses.

The results of the experiments demonstrate that when the sale price is displayed above the original price, consumers' price perception and buying intention are higher than what is placed below it.

When written horizontally, Mandarin and Japanese language text are almost always written left-to-right, with multiple rows progressing downward, as in standard English text. Notably, the right-to-left written form for Mandarin and Japanese language only happens by writing in a vertically and multiple-columned context. In particular, the format of reference-price ads in our research is considered to be a generally single column text only. Therefore, its writing system has almost no difference from the English one. However, our hypothesis does not apply to the Arabic world due to the right-to-left nature of the Arabic writing system.

Our results may inform consumers whether their cognition, which influences them not to make irrational decisions, is in turn influenced by sale price display location. Consumers should be reminded that next time they see the smaller number (sale price) they should not be too excited and forget to properly consider the original price. They should think more and consider the distance to the shop or the quality of the product before buying anything. If a product is sold in two different shops and the farther one displays the sale price above the original price but the nearer one displays the sale price below the original price, prolonging the decision time enables consumers to decrease their buying costs, such as the cost of fuel.

This is one of the first studies to discuss the influence of the price location in a vertical direction on price perception and buying intention.

Corporate social responsibility (CSR) continues to evolve as a theoretical concept that increasingly integrates social aspects such as diversity, equity, and social justice (DEI). The study reported in this chapter tests the effects of inclusion as a CSR strategy on key characteristics that develop brand connection with female millennial consumers. Using the Self-Brand Connection theory, we test such components of brand connection as values, identity, and perceived connection. Using an example of a cosmetic brand that chooses to either offer an inclusive or noninclusive lineup of skin care products, the study uses an experimental design to present these two scenarios to two independent samples of female millennials. Results suggest support for the importance of inclusion as the respondents exposed to the inclusive scenario had a more positive attitude toward the brand in all components of brand connection versus respondents exposed to a noninclusive scenario. The difference between the groups was statistically significant in every case. We conclude that inclusion as a component of CSR has a significant impact on female millennials' self-brand connection. As a result, corporations should consider CSR effects in terms of inclusion when developing their branding strategies.

The purpose of this paper is to investigate whether consumers in pre-owned durable goods markets (such as pre-owned automobiles) purchase products with higher premium/luxury positioning in a vertical line-up compared to consumers in new durable goods markets. The moderating role of brand loyalty on choice is also investigated.

The hypotheses are tested using a data set that includes the sales of new and pre-owned vehicles from an independently owned automotive dealer in the Northwestern USA during the first nine months of 2017 (N = 200). An ordered logit regression is used to estimate the relationship between consumers’ purchase of pre-owned vs new vehicles and the premium-level of the model that they choose, while controlling for the vehicle price. Two experimental robustness tests are conducted to provide empirical evidence of the proposed theoretical process.

Consumers who purchased pre-owned vehicles chose models with higher premium/luxury positioning compared to consumers who purchased new vehicles, even when controlling for price. This effect was moderated by brand loyalty, such that consumers’ premium-level of purchase was magnified if they previously owned a vehicle of the same brand. The results of an experimental robustness test indicated that consumers’ preference for pre-owned vehicles with higher premium/luxury positioning was because of greater perceptions of the quality along the dimensions of versatility, performance and prestige.

Sellers of complex durable goods (e.g. automobiles) should consider segmenting their upselling strategies for pre-owned vs new products. They should specifically focus more effort on the upselling of pre-owned durables as buyers appear more likely to pursue premium/luxury alternatives compared to new durables. Further, they should focus upselling efforts for pre-owned durables on brand loyal consumers.

To the best of the authors’ knowledge, this work is the first to examine consumers’ desire for pre-owned durable goods with premium/luxury positioning in a vertical product line-up. Further, it is also the first to explore the role of brand loyalty in shaping consumer preferences for premium/luxury pre-owned durable goods. As such, it makes an important contribution to an emerging literature exploring the appeal of premium and luxury pre-owned goods. Much work in this area has focused on the motivations that consumers have for buying pre-owned premium and luxury nondurable goods, such as vintage clothing or accessories. By contrast, the present research investigates the appeal of premium/luxury positioning for complex, pre-owned durable goods (vehicles), which are more difficult for consumers to evaluate at the point-of-purchase.

The purpose of this study is to outline the specific details and lessons learned during a cold case collaborative effort, which granted graduate students and a professor from the University of South Florida the opportunity to assist Pasco Sheriff’s Office in the investigation of a cold case homicide.

The collaboration between law enforcement and academics is a new and emerging strategy to investigate cold cases and identify the elusive offenders who committed these crimes. Such collaboration aids law enforcement by obtaining a force multiplier for investigative resources, accessing cutting-edge evidence-based research and cultivating innovative approaches to their work. For academics, such collaboration allows the unique opportunity to engage in translational criminology, which is an important and increasingly encouraged aspect of the field.

In this paper, the authors provide an overview of the process used to study this cold case as part of an experiential academic course, provide evidence-based research findings relevant to cold case investigations and outline the steps for others to replicate the efforts.

The authors describe in detail the process used to “work” the cold case, academic research that the authors found useful in understanding and investigating cold cases, important lessons learned and advice for future academics and practitioners who undertake an incredible collaborative effort such as this.