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This study aims to measure the impact of the selected papers in the field of social sciences indexed in Scopus using altmetrics tools.

The research community consists of the articles of the Iranian researchers in the field of social sciences indexed in the Scopus database in 2014–2018. Some of the most important altmetric service providers have been used to assess the presence of the research outputs in the social media and their impact assessment. Also, the relationship between variables such as scientific collaboration of researchers, open access journals and the quality of research journals with altmetric activity have been investigated through appropriate correlation tests.

The findings indicated that the most important social media publishing Iranian articles are Mendeley, Twitter and Facebook. The results of the correlation test showed a statistically significant positive and weak relationship between the scientific collaboration of researchers and their altmetric activity. Also, there is a significant and weak statistical relation between journal openness and the altmetric scores. In this study, the findings suggest that the published articles in the journals with higher quality indicators have higher altmetric scores and are more likely to be present in social media.

In this study, the social network indicators have been introduced as a solution to examine the effectiveness of research activities on social media. These indicators can be used to evaluate the impact and usefulness of the articles and other scientific outputs with the aim of completing and eliminating the shortcomings of traditional scientometrics indicators. What distinguishes altmetric criteria from other criteria related to the scientometric studies is the speed, ease and transparency of these scales. This allows the publications to be evaluated regardless of their formal form and in the shortest possible time, and in addition to the scientific impact, the social impact of the works is also measured.

The results of these studies show that using altmetric service providers not only reflects the social impact of publications on authors in different subject areas but also helps libraries, universities, research organizations and politicians in planning, budgeting and allocating resources.

Previous research studying larger market-driving businesses argues that successful entrepreneurs intuitively show market-driving capabilities. Even though market-driving is acknowledged as entrepreneurial action and practice, this phenomenon has rarely been studied from a micro-business perspective. Representing more than 40% of all food businesses in Norway, micro-businesses contribute significantly to both value creation and variety in the marketplace, and this study addresses the existing research gap by examining market-driving practices in food micro-businesses in a competitive Norwegian grocery market.

The study employs a multiple-case-study approach with four pioneering food micro-businesses within the Norwegian local food sector. Data collected during in-depth interviews with the individual founder-managers provide insight into understanding market-driving practices through the lens of entrepreneurial orientation.

The findings suggest that food micro-businesses are disrupting the grocery market through their pioneering practices. A three-pillared framework for market-driving practices in food micro-businesses was developed: (1) taking the risk and following their passion, (2) innovativeness led by a passionate personal value proposition, and (3) proactively and perseveringly building a new category.

The study offers a novel attempt to explore and conceptualize market-driving practices in a micro-business context. The findings present a new framework for market-driving contextualized in the local food sector, representing an under-investigated area in micro-business and enterprise development.