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1 – 10 of 299
Article
Publication date: 1 December 1997

Antonis Simintiras, Adamantios Diamantopoulos and Judith Ferriday

While the customer satisfaction/dissatisfaction literature is extensive and continually expanding, there has been little focus on pre‐purchase satisfaction of first‐time buyers…

6406

Abstract

While the customer satisfaction/dissatisfaction literature is extensive and continually expanding, there has been little focus on pre‐purchase satisfaction of first‐time buyers and its likely impact on buying behaviour. Applies a field‐based approach to examine and assess the nature of pre‐purchase satisfaction and investigate its impact on first‐time buyer behaviour. Indicates that pre‐purchase satisfaction can be distinguished from anticipated satisfaction and that it helps to predict first‐time purchases. Discusses the implications of the findings and provides directions for further research.

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European Journal of Marketing, vol. 31 no. 11/12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 November 2003

Dawn Bendall‐Lyon and Thomas L. Powers

This paper reports research on the impact of mass communication and the passage of time on consumer satisfaction and loyalty in a high‐involvement service setting. The study was…

5166

Abstract

This paper reports research on the impact of mass communication and the passage of time on consumer satisfaction and loyalty in a high‐involvement service setting. The study was based on a survey of two groups of individuals. A short‐time lag group consisted of individuals who were surveyed immediately after receiving a service and one year later. A long‐time lag group consisted of individuals who were surveyed immediately after they received a service and two years later. Satisfaction and loyalty decreased from the initial time of the service encounter for both the short‐time and long‐time groups. While satisfaction and loyalty declined over time for both groups, the results revealed no difference in the change in satisfaction between the two groups. In addition, exposure to mass communication did not influence the change in satisfaction and intention to return over time.

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Journal of Services Marketing, vol. 17 no. 6
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 September 2000

Dennis B. Arnett and Debra A. Laverie

The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate…

Abstract

The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate among three types of fans (frequent, moderately frequent, and infrequent attendees). A convenience sample of college fans of a university woman's basketball team is used. The results suggest both identity salience and enduring involvement may be useful as segmentation variables for sports marketers

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International Journal of Sports Marketing and Sponsorship, vol. 2 no. 3
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 August 2001

Linda Oliver

106

Abstract

Details

Reference Reviews, vol. 15 no. 8
Type: Research Article
ISSN: 0950-4125

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Content available
Article
Publication date: 1 August 2002

Linda Oliver

256

Abstract

Details

Online Information Review, vol. 26 no. 4
Type: Research Article
ISSN: 1468-4527

Content available
Article
Publication date: 1 August 2001

Linda Oliver

51

Abstract

Details

Online Information Review, vol. 25 no. 4
Type: Research Article
ISSN: 1468-4527

Article
Publication date: 1 June 2000

Linda Oliver

835

Abstract

Details

Electronic Resources Review, vol. 4 no. 7
Type: Research Article
ISSN: 1364-5137

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Article
Publication date: 1 October 2000

Linda Oliver

119

Abstract

Details

Electronic Resources Review, vol. 4 no. 11
Type: Research Article
ISSN: 1364-5137

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Article
Publication date: 1 April 2001

Linda Oliver

0

Abstract

Details

Reference Reviews, vol. 15 no. 4
Type: Research Article
ISSN: 0950-4125

Keywords

Content available
Article
Publication date: 1 October 2001

Linda Oliver

49

Abstract

Details

Online Information Review, vol. 25 no. 5
Type: Research Article
ISSN: 1468-4527

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1 – 10 of 299