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United States history is steeped in trade and trade debate, from the pivotal role of the Boston Tea Party in shaping the United States as a nation to the recent debate over the merits of U.S. ratification of the present version of the General Agreement on Tariffs and Trade (GATT) negotiations. It is no surprise, then, that the U.S. Department of Commerce is actively involved in promoting exports. In 1993, President Clinton announced a national export strategy for the United States, described as “a comprehensive plan [that] upgrades and coordinates the government's export promotion and export finance programs to help American firms compete in the global marketplace” (U.S. Department of Commerce, 1994). In particular, the strategy identifies past problems with U.S. trade promotion efforts and recommends improvements upon current ones. This includes enhancing existing trade finance programs such as the Exim Bank and the Overseas Private Investment Corporation, and creating the Tied Aid Fund to help U.S. firms compete on a level playing field. As an outcrop of this initiative, the Commerce Department identified 10 foreign nations as the big emerging markets (BEMs) of the upcoming century, markets where the potential for trade growth is the greatest.

Examines the demographic transformation of Orange County, Los Angeles, USA and the designation of districts known as Little Saigon and Koreatown. Contends that Orange County is fifth in the USA for fastest growing Asian communities. Uses a comparative social ecology approach to show how Koreans and Vietnamese have managed to establish their ethnic communities. Finally discusses the challenges faced in sustaining their communities, given the resistance from Anglo residents for “foreigners”.

The purpose of this paper is to overcome the challenges of doing research in pluralistic settings by performing multi-event ethnographies. The proposal redirects the efforts of longitudinal data collection toward field-configuring events (FCEs), wherein multiple organizations with divergent perspectives over an issue are strategizing in concentrated efforts, at the same time and space. The authors apply traditional ethnographic tools in this understudied setting. On the one hand, these tools allow for a thick description that results in in-depth accounts of actors within FCEs. On the other hand, they provide flexibility because they can be used in complementary ways.

The authors propose the use of three interconnected ethnographic tools in multiple events: shadowing, practitioner's diary and researcher's reflexive journal.

The illustration of an ongoing research project showed how the approach helped the researchers to follow a practitioner in multiple discursive spaces but also to see how the practitioner, even with a different status in a later FCE, transported a deviant practice that denounces his persistent disadvantaged position in the field. The approach delineated here allowed the researchers to open a new window for the appreciation of the activities of marginal actors fighting against hegemonic discourses.

The application of the shadowing technique might be challenging. Attention might also be paid to the implications of previous FCEs to current dynamics.

The tools developed in this approach have a large potential to have practical implications, as the practitioner accounts of the phenomenon in question are at the center of the data collection and analysis.

The proposal contributes to the literature on organizational ethnography by drawing attention to the importance of tracking multiple events, not only different sites, to unveil organizational practices in pluralistic settings as events progress over time.

Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to reduce CO₂ emissions from car exhaust. This study aims to draw on value–belief–norm (VBN) theory to provide an explanation of eco-socially conscious consumer behavior (ESCCB) related to the choice and use of personal cars.

The data was collected from 1,372 customers of the automobile industry of Pakistan, randomly drawn from 8 metropolitan cities. Partial least squares structural equation modeling is used to verify the hypotheses of the study.

By using variance-based structural equation modeling, this study showed that the VBN theory is fully supported in the cultural context of Pakistan and behavioral context of ESCCB. More specifically, personal introjected norms of the customers proved to be strong predictors of ESCCB while personal integrated norms predicted eco-social purchase intentions well.

To the best of the authors’ knowledge, this is the only study of its kind that examines the VBN model in the context of a developing country, Pakistan, and for a category of behaviors rarely tested before, i.e. ESCCBs related to purchase and use of personal cars.

The purpose of this paper is to outline the context and the content of the six papers that follow in this special issue on “New Forms of Organizational Ethnography”.

This editorial explains the burgeoning interest in organizational ethnography over the last decade in terms of several favourable conditions that have supported this resurgence. It also offers a general view of the nature and diversity of new forms of organizational ethnography in studies of management and organization.

New forms of organizational ethnography have emerged in response to rapidly changing organizational environments and technological advances as well as the paradigmatic transformation of ethnography and ascendency of discursive and practice-based studies.

The editorial highlights an “ethnographic turn” in management and organization studies that is characterized by a renewal of the discipline through the proliferation of new forms of organizational ethnography. A focus on new organizational phenomena, methodological innovation and novel ways of organizing fieldwork constitute the three main pillars of new forms of organizational ethnography. It encourages researchers to develop forums and platforms designed to exploit these novel forms of organizational ethnography.

The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.

The paper introduces and annotates periodical articles, monographs, and audiovisual material examining library instruction and information literacy.

The paper provides information about each source, discusses the characteristics of current scholarship, and describes sources that contain unique scholarly contributions and quality reproductions.

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

THE publication last month of the long‐anticipated Report of the Departmental Public Libraries Committee is, of course, the principal recent event. It is too long to allow us to give a full account of its arguments and conclusions, and in common with all who work for libraries we must return to it again and again in the future. It may be said, however, that it will allay the fears of those who thought that one result of the Committee's deliberations would be to support and to suggest the implementing of the Report of the Adult Education Committee of the lamented Ministry of Reconstruction, which would have handed over the public libraries of the country as a gift to the directors of education. This report does nothing of the kind; it even suggests that as public opinion is clearly opposed to such a course, the libraries should remain in the hands of those who made them an admitted success even under the adverse conditions of the limited rate. Thus the way is open to real progress, and the very confined conditions which would be a necessary result of the absorption of libraries in the official education machinery are not immediately to be dreaded.