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This paper seeks to describe the design, implementation, and lessons learned from an obesity prevention pilot program delivered in a low resource school in the USA.

A planned program evaluation was conducted to: document explicitly the process of designing and implementing the program; and assess the feasibility and acceptability of the program to inform future planning. Evaluation data were gathered using document review (i.e. minutes from meetings with research staff and school personnel), key informant interviews, and focus groups. Qualitative data were analyzed using content analysis. Quantitative data were summarized using descriptive statistics.

A total of 113 African‐American students (47 per cent female) participated in the program. Over half were overweight or obese and mean nutrition and physical activity behaviors were below recommended guidelines. A participatory process involving school administrators, teachers, parents, and students resulted in the design of a program salient to the target population and responsive to the school's limited financial and human resources. The program was positively viewed by student and school staff alike. Challenges for implementing the program included: maintaining classroom management with very large class sizes and limited school staff, and difficulty in actively engaging parents in program implementation.

As a pilot program at a single school during one school year, the results may have limited generalizability. However, the paper supports the feasibility and acceptability of obesity prevention interventions in schools with limited resources.

School‐based programs can support nutrition education and increased physical activity opportunities, which may promote lifelong health behaviors. Future programs can increase the likelihood of behavior change and program sustainability by limiting class sizes, increasing parent involvement, integrating intrapersonal level changes with institutional factors, and developing community partnerships.

The research described provides insights into effective strategies and lessons learned for developing school‐based obesity‐prevention programs in schools with limited resources.

The purpose of this paper is to challenge service researchers to design for service inclusion, with an overall goal of achieving inclusion by 2050. The authors present service inclusion as an egalitarian system that provides customers with fair access to a service, fair treatment during a service and fair opportunity to exit a service.

Building on transformative service research, a transformative, human-centered approach to service design is proposed to foster service inclusion and to provide a platform for managerial action. This conceptual study explores the history of service exclusion and examines contemporary demographic trends that suggest the possibility of worsening service exclusion for consumers worldwide.

Service inclusion represents a paradigm shift to higher levels of understanding of service systems and their fundamental role in human well-being. The authors argue that focused design for service inclusion is necessary to make service systems more egalitarian.

The authors propose four pillars of service inclusion: enabling opportunity, offering choice, relieving suffering and fostering happiness.

Service organizations are encouraged to design their offerings in a manner that promotes inclusion and permits customers to realize value.

This comprehensive research agenda challenges service scholars to use design to create inclusive service systems worldwide by the year 2050. The authors establish the moral imperative of design for service inclusion.