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Article

Lili Wang and Ying Ding

Focusing on firm-initiated brand communities, the purpose of this paper is to systematically examine the influence of brand community rejection on consumer evaluations and…

Abstract

Purpose

Focusing on firm-initiated brand communities, the purpose of this paper is to systematically examine the influence of brand community rejection on consumer evaluations and document the underlying mechanism involved.

Design/methodology/approach

Four empirical studies were conducted to test the proposed hypotheses. Using a similar 2 × 2 study design, different subject samples and different product categories, Studies 1-3 investigated whether a brand community rejection strategy impacted strong brands differently than weak brands. Furthermore, Study 3 measured reactance as a moderator to explore the underlying process of the impact of a brand community rejection strategy on brand evaluations for different types of brands (i.e. strong vs weak). Study 4 used a 2 × 2 × 2 between-subjects design to examine whether justification would eliminate the negative impact of brand community rejection on subsequent brand evaluations for a weak brand.

Findings

Across the four studies, the findings consistently suggest that rejection from firm-initiated brand communities harms weak brands but not strong brands. In addition, by incorporating psychological reactance as a moderator of this effect, the authors uncover the process underlying the interaction between brand community rejection and brand strength. Furthermore, the paper examines the reasons that justify rejection to find a solution that eliminates the negative impact of brand community rejection on brand evaluations for weak brands.

Originality/value

To the best of the authors’ knowledge, this research provides the first investigation of the effects of a brand community rejection strategy for different brands. The findings could advance the social exclusion literature and shed new light on brand community research.

Details

European Journal of Marketing, vol. 51 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Article

Lili Wang, Mengxue He, Min Wang and Yuliang Wei

Under the influence of loading, manufacturing, installation and other factors, the axis of sleeve bearing and journal will not be aligned, which will have a great impact…

Abstract

Purpose

Under the influence of loading, manufacturing, installation and other factors, the axis of sleeve bearing and journal will not be aligned, which will have a great impact on running stability and life of bearing. The existence of oil groove can effectively improve the life of sleeve bearing and working efficiency. The lubrication performance of two and three grooves sleeve bearing considering journal misalignment is analyzed.

Design/methodology/approach

To solve the difference of discontinuous position of oil film thickness, it is necessary to use the flow balance relationship in the finite control space, and oil film thickness equation of multi-groove sleeve bearing considering journal misalignment is gained.

Findings

The friction and bearing capacity of journal bearing with oil groove increase with the increase of journal inclination angle. At the same journal inclination angle, the bearing capacity of two-axial groove journal bearing is larger than that of three-axial groove journal bearing, but the friction of two-axial groove journal bearing shows the trend of the first bigger and then smaller than that of three-axial groove journal bearing.

Originality/value

The research has great significance to optimize bearing lubrication performance and increase bearing working life.

Details

Industrial Lubrication and Tribology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0036-8792

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Article

Lili Wang, Qingliang Zeng, Changhou Lu and Peng Liang

This paper aims to reveal the cavitation characteristics of three oil wedges sleeve bearing and set the theoretical and experimental basis for defining the oil film…

Abstract

Purpose

This paper aims to reveal the cavitation characteristics of three oil wedges sleeve bearing and set the theoretical and experimental basis for defining the oil film boundary condition.

Design/methodology/approach

Computational fluid dynamics model of three oil wedges sleeve bearings based on the Navier–Stokes equation is set using Fluent considering turbulent situation and two-phase flow theory. The cavitation characteristics of bearing is investigated by taking pictures of experiment.

Findings

The rupture region of oil film and the contours of air volume fraction increase distinctly with the increase of rotating speed and the decrease of input pressure. The critical rotating speed of cavitation occurrence and oil film pressure increases with the increase of input pressure. The change trend of experiment cavitation with the rotating speed and input pressure is consistent with theoretical cavitation in general.

Originality/value

The finite element model of three oil wedges sleeve bearings is established based on the Navier-Stokes calculation equation of the fluid, two-phase flow theory and turbulent model. Sleeve bearing is transparent, the pictures of cavitation can be easily taken by high-speed camera, the cavitation characteristics of bearing is studied by experiment. The cavitation performance of three oil wedges bearings is studied with the change of input pressure and rotating speed, the change trend is basically consistent for theory and experiment. The study on critical rotating speed of cavitation occurrence is benefit for defining the oil film boundary condition.

Details

Industrial Lubrication and Tribology, vol. 71 no. 2
Type: Research Article
ISSN: 0036-8792

Keywords

Content available
Article

Xiaohui Huang, Qian Lu, Lili Wang, Maosen Cui and Fei Yang

Based on the survey data of 1,152 households in three provinces of Shaanxi, Gansu and Ningxia on the Loess Plateau, this paper aims to empirically analyze the impact of…

Abstract

Purpose

Based on the survey data of 1,152 households in three provinces of Shaanxi, Gansu and Ningxia on the Loess Plateau, this paper aims to empirically analyze the impact of aging and off-farm employment on farmers’ adoption behavior of soil and water conservation technology. This paper analyzes the moderating effect of social network and the mediating effect of technological cognition in this impact relationship.

Design/methodology/approach

Based on the above analysis, the second part of this paper is based on relevant theories and constructs a theoretical model of the relationship of aging, off-farm employment, social network, technology cognition and farmers’ adoption behavior of soil and water conservation technology. The third part introduces research methods, variable selection and descriptive statistics analysis of variables. The fourth part, based on the data of Shaanxi, Gansu and Ningxia provinces in the Loess Plateau in 2016, empirically analyzes the impact of aging, off-farm employment and social network on the farmers’ adoption behavior of soil and water conservation technology. This paper further examines the moderating effect of social network and the mediating effect of technology cognition in this influence relationship. Finally, based on the findings of the empirical study, this paper puts forward countermeasures and suggestions.

Findings

First, aging and off-farm employment have a significant negative impact on farmers’ adoption behavior of soil and water conservation technology, while social network has a significant positive effect. Second, social network has alleviated the effect of aging and off-farm employment on restraining farmers’ adoption behavior of soil and water conservation technology. Third, aging and off-farm employment have restrained farmers’ cognition of soil and water conservation technology. Social network has promoted farmers’ cognition of soil and water conservation technology. Social network plays a moderating role in the impact of aging and off-farm employment on farmers’ cognition of soil and water conservation technology. Technology cognition plays a mediating role in the impact of social network on farmers’ adoption behavior of soil and water conservation technology.

Originality/value

This paper integrates the aging, off-farm employment and social network into the same analytical framework and reveals their impact on farmers’ adoption behavior of soil and water conservation technology and its action mechanism, which enriches the impact of human capital and social network on farmers’ adoption behavior of soil and water conservation technology. Then taking the social network as a moderator variable, the paper verifies its moderating effect on the relationship of aging, off-farm employment and farmers’ adoption behavior of soil and water conservation technology. Farmers’ technology cognition should be included in the analysis framework to examine the impact of aging, off-farm employment and social network on farmers’ cognition of soil and water conservation technology. Taking the technology cognition as a mediator variable, the paper verifies its mediating effect on the relationship of aging, off-farm employment and farmers’ adoption behavior of soil and water conservation technology.

Details

International Journal of Climate Change Strategies and Management, vol. 12 no. 1
Type: Research Article
ISSN: 1756-8692

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Article

Xiansheng Zhang, Xianjing Du, Lili Wang and Meiwu Shi

The purpose of this paper is to investigate the effect of char on the flame retardancy of fabrics by a cone calorimeter, which is an important factor to compare the flame…

Abstract

Purpose

The purpose of this paper is to investigate the effect of char on the flame retardancy of fabrics by a cone calorimeter, which is an important factor to compare the flame retardancy of different fabrics.

Design/methodology/approach

Cone calorimeter measurements were carried out in a Fire Testing Technology (UK) apparatus at the heat fluxes of 50 and 75 kW/m2. Fabrics with one and three layers were employed, with the name of cotton1, cotton3, FR cotton1, FR cotton3, PMIA1 and PMIA3. The dimension of the fabric was 100×100 mm2. A cross-steel grid was used to prevent the fabrics from curling during burning. The distance between the bottom of the cone heater and the top of the sample was 25 mm.

Findings

This work was generously supported by National Key R&D Program of China (Project No. 2017YFB0309000), Natural Science Foundation of Shandong Province of China (Project No. ZR2019BEM026), Natural Science Foundation of China (Project No. 51803101) and China postdoctoral science foundation funded project (Project No. 2018M632619).

Originality/value

The present research provides insight into the effect of the char formation on the flame retardancy of the fabrics, and a method to comprehensively investigate the char influence in the flame retardancy of the fabrics by a cone calorimeter is proposed.

Details

International Journal of Clothing Science and Technology, vol. 31 no. 4
Type: Research Article
ISSN: 0955-6222

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Article

Qin Wan, Jing Zhu, Huijing Li and Lili Wang

Based on consumers’ geographic real-time locations, firms can utilize mobile targeting promotion (MTP) to target consumers through some applications embedded in mobile…

Abstract

Purpose

Based on consumers’ geographic real-time locations, firms can utilize mobile targeting promotion (MTP) to target consumers through some applications embedded in mobile device. This paper aims to focus on two competing firms about how to make MTP strategies under asymmetric mobile accessibilities, i.e. the proportions of consumers who can be targeted by firms through apps are different.

Design/methodology/approach

This paper develops a game model for two competing firms. Aiming to maximizing profit, firms should consider how to utilize MTP strategies to trade off the benefit (expand market share) and the cost (intensive price competition).

Findings

The optimal MTP strategies and equilibrium prices have been presented under different scenarios. This paper verifies that asymmetry can make the firm with high mobile accessibility obtain extra profits. Furthermore, when unit targeting cost is relatively low, profit of the firm with low mobile accessibility increases first and decreases later with respect to its mobile accessibility.

Practical implications

Competing firms’ optimal MTP strategies and equilibrium prices are determined not only by unit targeting cost but also by consumers’ mobile accessibilities to firms. Firms have strong incentive to enlarge the mobile accessibility to procure more profit in monopoly context, but, under competing context, a higher mobile accessibility may not mean better for firm.

Originality/value

This is one of the few papers which study mobile targeting based on game theory considering unit targeting cost and asymmetric mobile accessibility simultaneously.

Details

Nankai Business Review International, vol. 8 no. 3
Type: Research Article
ISSN: 2040-8749

Keywords

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Book part

William H. Mobley

Welcome to Volume 6 of Advances in Global Leadership. Our objectives in this volume remain the same as in Volumes 1, 2, 3, 4, and 5 of this series (Mobley, Gessner, &

Abstract

Welcome to Volume 6 of Advances in Global Leadership. Our objectives in this volume remain the same as in Volumes 1, 2, 3, 4, and 5 of this series (Mobley, Gessner, & Arnold, 1999; Mobley & McCall, 2001; Mobley & Dorfman, 2003; Mobley & Weldon, 2006; Mobley, Wang, & Li, 2009). We seek to advance the definition, conceptualization, and understanding of global leadership processes, and the development of international and global leaders.

Details

Advances in Global Leadership
Type: Book
ISBN: 978-0-85724-468-0

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Article

Yijun Yuan, Yanying Chen and Lili Wang

The purpose of this paper is research the relationship between size of government and FDI inflows of the host country, and provide a strategies.

Abstract

Purpose

The purpose of this paper is research the relationship between size of government and FDI inflows of the host country, and provide a strategies.

Design/methodology/approach

Adopting the fixed effect model of panel data, this paper uses related observations from 81 countries between 2002 and 2006 to analyze the impacts of government size (measured by score of government size) on FDI inflows.

Findings

The results show that the enlargement of government size has a positive effect on FDI inflows, and the effect is much more significant in developing countries.

Originality/value

There is no previous research concerning the impacts of size of government on FDI inflows. Through the investigation, the paper finds the relation between government size and FDI inflows and provides much valuable information.

Details

Journal of Technology Management in China, vol. 5 no. 2
Type: Research Article
ISSN: 1746-8779

Keywords

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Article

Baomin Hu, Lili Wang and Xinkai Yu

This paper aims to explore the research and development (R&D) structure and the effect which R&D may have on economic growth in Hebei Province, PRC. Through the comparison…

Abstract

Purpose

This paper aims to explore the research and development (R&D) structure and the effect which R&D may have on economic growth in Hebei Province, PRC. Through the comparison of R&D efficiency in Hebei and that of seven other regions (with top economic performance in China), it tries to find out the right ways of improving R&D performance, in order to increase its contribution to economic growth. It concludes with practical suggestions for future R&D management in Hebei, and it also offers a useful evaluation framework for other regions.

Design/methodology/approach

Based on the analysis of R&D census in 2000 in China and an investigation of 532 large and medium enterprises in Hebei Province, this paper presents a data envelopment analysis (DEA) framework to measure the effects of R&D on economic growth in China. Regional comparisons of R&D efficiencies are also carried out.

Findings

Applying the DEA model, this paper finds out the shortcomings of R&D structure in Hebei Province as well as problems in R&D efficiency compared to some other regions. The R&D scale of Hebei is still at the stage of increasing returns to scale, and its ratio of basic research: applied research: development should be adjusted to 2.9:10.4:86.7 instead of 5.7:2.6:67.6. Through the investigation of 532 large and medium enterprises between 1998 and 2000 in Hebei, it was also found that the indigenous innovation is currently the main pattern of Hebei's enterprises.

Originality/value

With the DEA model, this paper presents a useful evaluation model on R&D structure and contribution to economic growth in Hebei Province, PRC. A comparison of regional R&D efficiencies provides an important guideline for local governments with respect to future policy making. The framework used in Hebei Province in this paper offers a good reference for some other regions as well.

Details

Journal of Technology Management in China, vol. 2 no. 3
Type: Research Article
ISSN: 1746-8779

Keywords

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Article

Lili Wang, Wei Lv and Lin Jiang

The present research attempts to address what kinds of attitude variables influence individuals' debt behavior. Although credit card debt has been extensively documented…

Abstract

Purpose

The present research attempts to address what kinds of attitude variables influence individuals' debt behavior. Although credit card debt has been extensively documented recently, the main focus is on the pure amount of debt. Little research is concerned with the source of credit card debt. This research tries to investigate how different attitude variables affect revolving credit card use and petty installment use which are two main sources of credit card debt. It is generally accepted that attitude variables are one of the causes of credit card misuse. But there is no research to compare the differential effect of each factor in one model. The present research tries to use statistical method to find out the distinctive effect of each attitude factor.

Design/methodology/approach

The study was conducted by using mail‐in questionnaires, which were sent to credit card holders who were using or had used either revolving credit or petty installment plans. After reliability and validity tests, stepwise regression model has been used to test the differential effect of each attitude variable.

Findings

According to regression functions, it was found that attitude variables had a wonderful explanatory power in accounting for revolving credit use and petty installment use. Specifically, it was found that revolving credit use and petty installment use were closely related to attitudes about credit card, money, and debt. Risk attitude efficiently predicted petty installment use; however, it did not correlate with revolving credit use. Meanwhile, it was found that all of the attitude factors account for 82.1 percent of variance for revolving credit use. In contrast, they account for 41.6 percent of variance for petty installment use. The findings shed light on the role of attitude variables in debt behavior. Moreover, the paper identifies the specific role of different attitude variables, which has great implications for practice.

Originality/value

Existing research has significantly clarified credit card debt issues, but there are still some gaps to fill in. For one, although the previous literature tests both separate effects and joint effects, it ignores some important variables, such as attitude variables. Meanwhile, previous research focuses on single variables most of the time, such as credit card attitude and debt attitude, and little research has simultaneously considered a bunch of attitude factors simultaneously. In summary, further exploration of the attitude factors is necessary. Additionally, previous researchers have focused only on the final consequences of credit usage – the outstanding balance or credit card debt rather than the behavior which triggers credit card debt. The present research aims to address these two questions.

Details

Nankai Business Review International, vol. 2 no. 2
Type: Research Article
ISSN: 2040-8749

Keywords

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