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Based on the perspectives of social capital, image motivation and motivation affordances, this paper explores the direct and moderation effects of different kinds of motivations (i.e. relationship-based motivation, community-based motivation and individual-based motivation) on users' continuous knowledge contributions in social question and answer (Q&A) communities.

The authors collect the panel data of 10,193 users from a popular social Q&A community in China. Then, a negative binomial regression model is adopted to analyze the collected data.

The paper demonstrates that social learning, peer recognition and knowledge seeking positively affect users' continuous contribution behaviors. However, the results also show that social exposure has the opposite effect. In addition, self-presentation is found to moderate the influence of social factors on users' continuous use behaviors, while the moderation effect of motivation affordances has no significance.

First, this study develops a comprehensive motivation framework that helps gain deeper insights into the underlying mechanism of knowledge contribution in social Q&A communities. Second, this study conducts panel data analysis to capture the impacts of motivations over time, rather than intentions at a fixed time point. Third, the findings can help operators of social Q&A communities to optimize community norms and incentive mechanisms.

Given that environmental issues have become increasingly critical in business operations, from the lens of guanxi, this study explores the impact of relational capital on green innovation in a knowledge-driven context of new energy enterprises. Additionally, the moderating effect of corporate environmental responsibility (CER) on the above relationship is analyzed.

This study takes 162 Chinese new energy enterprises from 2010 to 2020 as the research sample. For empirical analysis, factor analysis is adopted to comprehensively measure relational capital, while green innovation is embodied in two dimensions, namely radical green innovation (RGI) and incremental green innovation (IGI).

Relational capital significantly promotes RGI and IGI. Moreover, it is found that implementing CER strengthens the positive relationship between relational capital and RGI but weakens the positive relationship between relational capital and IGI.

It is evident that existing literature on green innovation mainly focused on a single perspective rather than from different dimensions. In addition, few scholars have drawn from stakeholder theory to elucidate the interaction of relational capital with corporate responsibility practices. In this regard, this study examines the link between relational capital and green innovation while examining the moderating effect of CER, which provides valuable insights for future research on relational governance and innovation management. Furthermore, this study innovatively centers on new energy enterprises in China, which are pioneers and facilitators of green development, as the research subject. Considering relevant studies are still nascent in this domain, our empirical results are of extensive practical guidance for managers and practitioners to promote environmental sustainability.

The purpose of this study is to explore the coopetition relationships between platform owners and complementors in complementary product markets. Drawing on the coopetition theory, the authors examined the evolutionary trends of the coopetition relationships between platform owners and complementors and explore the main influence factors.

The authors used Lotka–Volterra model to analyze the coopetition relationship between platform owners and complementors, including the evolutionary trends as well as the results. Considering the feasibility of sample data collection, simulation is used to verify the effects of different factors on the evolution of coopetition relationships.

The results show that there are four possible results of the competition in the complementary products market. That comprises “winner-take-all for platform owners,” “winner-take-all for complementors,” “stable competitive coexistence” and “unstable competitive coexistence,” where “stable competitive coexistence” is the optimal evolutionary state. Moreover, the results of competitive evolution are determined by innovation subjects’ interaction parameters. However, the natural growth rate, the initial market benefits of the two innovators and the overall benefits of the complementary product markets influence the time to reach a steady state.

The study provides new insights into the entry of platform owners into complementary markets, and the findings highlight the fact that in complementary product markets, platform owners and complementors should seek “competitive coexistence” rather than “winner-takes-all.” Moreover, the authors also enrich the coopetition theory by revealing the core factors that influence the evolution of coopetition relationships, which further enhance the analysis of the evolutionary process of coopetition relationships.

In the context of carbon peaking and neutrality, effectively controlling agricultural carbon emissions has gained academic attention. As an essential form of agricultural service scale management, this study investigates whether and how trusteeship affects the carbon emission behavior in planting production.

The authors established a theoretical framework to analyze the impact of agricultural production trusteeship on carbon emissions from planting. China's provincial panel data in the 2012–2021 period were selected to test the impact, mechanisms and heterogeneity of agricultural production trusteeship on carbon emissions from planting using the bidirectional fixed effect model and the panel correction standard error regression model.

The findings indicate that agricultural production trusteeship significantly inhibits carbon emissions from planting, especially in the dimensions of fertilizer input, pesticide application, agricultural film use and mechanical fuel. Agricultural production trusteeship primarily affects the intensity of these carbon emissions through contiguous farmland management and planting structure adjustment. Further examinations revealed that the influence of agricultural production trusteeship on carbon emissions from planting was heterogeneous with respect to geographical location, proportion of non-farming income and scale of agricultural production.

This study is the first to systematically evaluate the impact of agricultural production trusteeship on carbon emissions from planting.

The purpose of this study is to examine the effect of perceived value of recommended product on consumer’s e-loyalty, based on the proposition of expectation confirmation theory. Vendors’ reputation is tested as the mediator in the perceived value of recommended product and e-loyalty relationship, whereas shopping enjoyment is predicted as the moderator that conditions the perceived value of recommended product and e-loyalty relationship through vendors reputation.

Data were collected via an online survey platform and through a QR code. Partial least squares analysis, confirmatory factor analysis and structural equation modeling were used to verify the research proposed model.

The findings revealed that the perceived value of recommended product had a significant positive effect on E-loyalty; in addition, the perceived value of the recommended product and e-loyalty link was partly explained by e-shopper’s confidence in vendor reputation. Therefore, the study established that the direct and indirect relationship between the perceived value of the recommended product and e-loyalty was sensitive and profound to shopping enjoyment.

This study has established that the perceived value of a recommended product can result in consumer loyalty. This has successively provided the e-shop manager and other stakeholders with novel perspectives about why it is necessary to understand consumers’ pre- and postacquisition behavior before recommending certain products to the consumer.

Higher education institutions have a critical role in creating and disseminating the knowledge required to address the complex global challenges faced by global society, as summarized in the Sustainable Development Goals (SDGs). This role of higher education is linked with the concept of internationalization, which has recently been called upon to help contribute to tackle the global challenges and meet the SDGs, particularly through more attention to “Internationalization at Home” (IaH). This paper aims to examine the role of higher education in addressing the SDGs, especially with respect to the links between IaH and the SDGs.

A case study of the International Campus of Zhejiang University (iZJU) is conducted to illustrate how iZJU, which is a pioneer of “Internationalization at Home” and an exemplar of sustainable campus in China, contributes to the value of the SDGs and makes an impact.

The authors examine the practice of IaH at iZJU in the dimensions of organization, curriculum, people and campus, and the authors find evidence from the iZJU model in addressing the value of the SDG4, 6, 7, 11, 13, 14, 15, 16 and 17.

First, the authors contribute to the literature on the role of higher education in addressing the SDGs, especially with respect to the links between IaH and the SDGs. Second, the authors contribute to the IaH literature by examining IaH from a Chinese perspective, as there has been little exploration of what IaH means beyond the European context. Third, the authors build on the analytical framework in the IaH literature in the dimensions of organization, curriculum and people and extend with a new dimension of campus. Fourth, the authors show that IaH is a comprehensive approach to include both curriculum internationalization and campus internationalization.

Drawing on the wisdom of ancient Chinese philosopher Xunzi, this paper aims to present a novel mechanism for governing opportunism, referred to as “cultivational governance.” By examining the role of artificial intelligence (AI) resources possessed by e-commerce platforms, the authors explore how these resources contribute to mitigating seller opportunism. The central hypothesis of this study posits that two distinct types of AI resources, namely, AI technology resources and AI human resources, serve as crucial factors in curbing seller opportunism. Furthermore, the authors propose that platform digital empowerment and value cocreation act as mediating variables linking AI resources to opportunism.

Based on the resource-based view and resource orchestration theory, the authors developed a framework and tested it using survey data from sellers. This framework encompasses five key variables: e-commerce platform’s AI technology resources, AI human resources, platform digital empowerment, value cocreation and seller opportunism. Regression analysis was used for data analysis.

The empirical results validate the effectiveness of cultivational governance mechanisms, as both AI resources effectively suppress seller opportunism through digital empowerment and value cocreation. Specifically, e-commerce platforms’ AI technology resources significantly promote value cocreation and platform digital empowerment, while AI human resources primarily contribute to platform digital empowerment. Although platform digital empowerment encourages value cocreation, its direct impact on reducing seller opportunism was not supported. Notably, value cocreation negatively affects seller opportunism.

The present research mainly contributes to the marketing channel governance literature by introducing a new approach to inhibit opportunism, namely, the cultivational governance mechanism.

This scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf tourism in each country, including the courses, facilities, services and overall golfing experiences offered to golf tourists.

Qualitative data were procured through in-depth semi-structured interviews with a cohort of 13 Malaysian golfers.

The findings indicate that golfers' experiences are affected by the quality of service, facilities, price and course condition, ultimately contributing to their satisfaction level. The evidence suggests that Malaysian golfers are comparatively more satisfied with golf courses in Thailand and Indonesia than in Malaysia.

The study underscores the importance of golf course attributes in retaining existing golfers and enticing new ones. Besides, as comparative research on golf course attributes and destination preferences is scant, this study has far-reaching implications, empowering Malaysian golf course managers to augment the appeal and quality of their golf course destination to optimise the behavioural intentions of golf tourists.

The present experimental study aims to investigate when a food safety incident occurs, how country image influences consumers' trust and purchase intention, as well as the relationship between trust and purchase intention.

Participants (N = 1,590) were randomly allocated into one of the eight conditions [(country competence: high vs low) × (country warmth: high vs low) × (clean green image: high vs low)], read the corresponding country image descriptions, and rated measures on trust in food safety and quality, and purchase intention of fruit imported from this exporting country before and after reading a fictional food safety incident scenario.

Results showed that the food safety incident led to a significant decrease in trust and purchase intention across all conditions. However, trust in food safety and quality, and purchase intention were still higher in high competence, warmth or clean green image conditions. The decreased magnitude of trust in food safety was larger when country competence and clean green image was high, and when country warmth was low. Food safety incident caused purchase intention to become more dependent on trust in food safety than food quality.

This study provides a novel insight into the impacts of food safety incidents on consumers' responses in different country image contexts including the human-related and environment-related dimensions.

The diffusion of electronic commerce has a notable impact on the economy's prosperity. This paper embraces complexity theory principles to examine the factors affecting Internet users' acceptance and use of electronic retailers. It is essential for the sustainability of electronic retailers to understand the motivations impacting online consumer behaviour. Symmetrical and asymmetrical methods are combined to examine the relationship between perceived ease of use, perceived enjoyment, web characteristics, online consumer reviews (OCRs) and online purchase intention. Further, symmetry and differences between males and females were examined.

Data collected from 425 online consumers using an online structured survey was analysed using structural equation modelling (SEM) and fuzzy set qualitative comparative analysis (fsQCA). The net effects and causal configurations of the four proposed variables and online purchase intention were examined.

The SEM findings confirmed the significance of perceived enjoyment, website characteristics and OCRs on online purchase intention. Perceived enjoyment mediated the relationship between perceived ease of use and online purchase intention. The multi-group analysis confirmed the difference in antecedent impacts between males and females. The fsQCA findings revealed that multiple recipes lead to the occurrence of online purchase intention; in addition, the recipes leading to its absence do not mirror the previous ones.

The present study embraces complexity theory concepts in understanding online purchase intention using fsQCA methodology; further, the role of gender in online consumer behaviour was highlighted in the result discussion.