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Article
Publication date: 14 March 2015

ZhiJun Xu, Xiaobing Liu, Chunguang Bai and Lijie Hu

As green marketing is a critical function of green supply chain management, it has generated a great deal of discussion in public discourse and academic research…

Abstract

As green marketing is a critical function of green supply chain management, it has generated a great deal of discussion in public discourse and academic research. Interestingly, there is a gap in the research on how a company can effectively invest and manage various green marketing activities. Thus this paper aims to introduce a grey multiple criteria decision-making methodology to investigate the relationships between green marketing activities and performance outcomes (environmental and business performance). This paper seeks to make the following contributions to the green supply chain management literature. First, review the literature to identify implementation activities for green marketing from green supply chain management literature. Second, develop a methodology to evaluate relationships of green marketing activities by integrating grey number and rough set method. Third, obtain various decision rules relating the various green marketing activities to the environmental and/or business performance outcomes through an illustrative application within an incomplete information system. Knowing those rules to help in the implementation, management, and evaluation of these green marketing activities is valuable to both researchers and practitioners. Included in the discussion are insights into how these rules for individual and aggregated performance (environmental, business, and joint performance) may be evaluated. Practical and research implications of this work are detailed in the final section of this paper.

Details

International Journal of Innovation Science, vol. 7 no. 1
Type: Research Article
ISSN: 1757-2223

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Article
Publication date: 5 December 2016

Lijie Yang, Guimei Wang and Songlin Nie

The purpose of this study is to analyze the speed characteristics of the water hydraulic axial piston motor. The speed performance of water hydraulic piston motor which…

Abstract

Purpose

The purpose of this study is to analyze the speed characteristics of the water hydraulic axial piston motor. The speed performance of water hydraulic piston motor which uses water as medium is different from that mineral oil one.

Design/methodology/approach

To analyze the speed characteristics of the water hydraulic motor, the speed model of a swash plate water hydraulic piston motor is developed theoretically and a simulation model with AMESim is built.

Findings

The effects of clearance between friction pairs and input pressure on the speed are analyzed and compared between the theoretical and numerical models.

Originality/value

The results of the theoretical and simulation models both verify that the clearance of friction pairs is the key factor in the hydraulic piston motor’s speed.

Details

World Journal of Engineering, vol. 13 no. 6
Type: Research Article
ISSN: 1708-5284

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Article
Publication date: 12 June 2017

Lijie Yang, Shuai Yin and Qingna Niu

The purpose of this paper is to analyze the cavitation characteristics of a water hydraulic axial piston motor (WHAPM) to improve the water motor performance, to reduce…

Abstract

Purpose

The purpose of this paper is to analyze the cavitation characteristics of a water hydraulic axial piston motor (WHAPM) to improve the water motor performance, to reduce the vibration and noise and to prolong the service life of the motor.

Design/methodology/approach

The computational fluid dynamics (CFD) software PumpLinx is chosen to do cavitation analysis of the WHAPM. In this case, first, cavitation mechanism of the water piston motor is analyzed in depth. Then, considering the effects of bubble dynamics, the rate of phase transition, turbulence effects and non-condensable gas, the full cavitation model is selected, the dynamic CFD numerical model of internal flow field on the water hydraulic piston motor is established based on PumpLinx software and the fluid cavitation inside is numerically studied. Finally, the influence of the valve plate and pistons on motor cavitation is analyzed.

Findings

Research results show that there are two serious cavitation regions: one is the pressure transition region of the valve plate that is near the top dead center, and the other is the low-pressure region of the piston that is near the low-pressure transition area. Moreover, the more serious cavitation area is on the valve plate region.

Originality/value

The simulation results show that the proposed algorithm is able to detect the cavitation characteristics of the water piston motor. Besides, it is deduced that valve-plate structure optimization is more important than pistons to reduce cavitation influence.

Details

World Journal of Engineering, vol. 14 no. 3
Type: Research Article
ISSN: 1708-5284

Keywords

Content available
Article
Publication date: 26 August 2014

Abstract

Details

Asian Review of Accounting, vol. 22 no. 3
Type: Research Article
ISSN: 1321-7348

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Article
Publication date: 31 July 2018

Ying Ye, Kwok Hung Lau and Leon Kok Yang Teo

The purpose of this paper is to explore the drivers and barriers to omni-channel retailing in China, and attempts to understand how companies formulate their business…

Abstract

Purpose

The purpose of this paper is to explore the drivers and barriers to omni-channel retailing in China, and attempts to understand how companies formulate their business strategies during their transformations to omni-channel retailing.

Design/methodology/approach

This study adopts an exploratory case study approach to investigate the omni-channel retailing transformations of two well-established Chinese fashion apparel retailers. The study draws on multiple sources of evidence, comprising: interviews with eight business executives from three major operational departments; on-site observations in firm’s retail stores, factories and distribution centres; and secondary data review of firm business reports, news, whitepapers and archival records. The findings are established through a consistent within-case data analysis and cross-case comparison.

Findings

The study reveals that the two retailers formulated different strategies in developing their omni-channels, and exhibited different degrees of success. The similarities and differences in the drivers, as well as the barriers, were analyzed and compared in this study. Operational variations (i.e. enablers and inhibitors) due to the unique context of the Chinese market were also explored. The findings reveal that coherent leveraging firm resources and capabilities from the three perspectives – marketing, logistics and supply chain, and organizational management – is critical to the full implementation of omni-channel retailing. They provide relevant managerial insights that can assist firms in formulating appropriate strategic action plans during the transformations.

Originality/value

As a theoretical contribution, this paper identifies a set of drivers and barriers for omni-channel retailing in the developed market, and classifies them into three categories: marketing; logistics and supply chain; and organizational management. The empirical-based qualitative analysis reveals the key factors impacting on omni-channel retailing within the Chinese market, and suggests a series of practical implications for local retailers planning to embark on omni-channel retailing.

Details

International Journal of Retail & Distribution Management, vol. 46 no. 7
Type: Research Article
ISSN: 0959-0552

Keywords

Content available
Article
Publication date: 27 July 2020

Fusheng Xie, Ling Gao and Peiyu Xie

This paper examines the different features of China's economic development in different stages of economic globalization. The study finds that the investment- and…

Abstract

Purpose

This paper examines the different features of China's economic development in different stages of economic globalization. The study finds that the investment- and export-based growth model drove China's high-speed economic growth between 2000 and 2007, which came into existence around 2000 when China plugged into the global production network.

Design/methodology/approach

This paper also finds that China slowed down to the New Normal because of the disruption to the socio-economic underpinnings of this growth model. As China adapts to and steers the New Normal, supply-side structural reforms can channel excess capacity to the construction of underground pipe networks in rural areas of central China and fix capital while advance rural revitalization.

Findings

At the same time, enterprises must strive to build a key component development platform for key component innovation and the standard-setting power in global manufacturing.

Originality/value

The establishment of a domestic production network integrating the integrated innovation-driven core enterprises and modular producers at different levels can satisfy the dynamic demand structure of China in which standardized demands and personalized demands coexist.

Details

China Political Economy, vol. 3 no. 1
Type: Research Article
ISSN: 2516-1652

Keywords

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