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This chapter explains the role and potential of colour and lighting as two important elements of the service atmosphere in tourism and hospitality service encounters. The chapter first explains the importance of colour and lighting in services from the perspective of customers’ sensory perceptions. Then, the chapter provides examples to demonstrate how psychological/neuro-marketing tools of Eye Tracker and Facial Recognition, Galvanic Skin Response (GSR) and Heart Rate (HR) can be used to understand the role of colour and lighting in customer satisfaction in tourism and hospitality service encounters. Based on this perspective, the study offers recommendations to design service environments in terms of colour and lighting.

This chapter examines what the hospitality sector can do to reduce its own carbon footprint as well as that of its guests. In particular, it addresses the issue of lighting and certain consumer-oriented products used in hotels and other public places by examining solutions designed to reduce carbon emissions, cut operating costs, and create a pleasant ambience. These moves toward a low carbon experience for both business and leisure tourists are set against the stipulations of current legislation, barriers to change, as well as international initiatives to make travel greener.

Purpose – The purpose of this study was to determine the efficacy value of national street lighting on energy conservation and carbon dioxide (CO₂) emission reduction.

Design/Methodology/Approach – The methods used are the measurement of electrical parameters (low voltage network), the national road illumination level with SON lamp specification, 400 W, 180 W, and 110 Lumen/W, the simulation of energy conservation calculation, and the CO₂ emission reduction obtained by utilizing panel solar cells as a source of energy and LED lights for illumination.

Finding – The results show the efficacy of a 100-W light bulb at an altitude of 8 m for the following specification of light bulbs: LED, 130 Lumens/W, SON, 110 Lumen/W, and MBF, 53 Lumen/W gives the illumination level respectively 13,913 Lux, 11,773 Lux, and 5,672 Lux. By replacing the 180 W SON lamp with an LED, 100 W, of energy conservation by 3.171 GW h is obtained, which is equivalent to a CO₂ emission reduction of 3.641 kTon CO₂.

Originality/Value – This study is a continuation of a study of energy conservation with the utilization of solar cells as an electrical power source for an LED bulb that replaces low-voltage networks as a power source for the bulb type SON.

This chapter explores the multiple levels of authenticity involved in son et lumière and projection mapping. Light shows are increasingly staged at historic sites, using monumental buildings as canvases. The use of light allows the buildings to communicate, giving them a performative, additional dimension, generating multiplicity, where the same architectural structure or place is encountered simultaneously in both its light and physical forms. The effect is hyperreal, transforming buildings into simulacra, versions of distorted reality, where no original exists. As the building appears to move, the mind simultaneously informs the viewer that it is static, evoking a co-created tourist experience. Light shows, arguably staged by “imagineers”, reflect the increasing move toward the spectacle essential for creative and experience economies.