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This two-part exploratory study aims to investigate the perceptions of active lifestyle individuals and general craft beer consumers toward no- and low-alcohol craft beers. The influence of advertising appeals is also tested to determine the effectiveness of value-expressive and guilt appeals in determining switching behaviors.

The first study used a mixed-methods approach to determine perceptions and switching behaviors for active lifestyle individuals. The first part of the study presented respondents with one of three advertisements, the ads were designed to either elicit a value expressive appeal, a guilt appeal or a control. The second part of this study presented respondents with a series of open-ended questions seeking further information on their perceptions and preferences regarding no- and low-alcohol craft beers. The second study assessed perceptions of general craft beer consumers as they related to the three advertisements.

The results of this quantitative studies did not find any significant differences between the three ad slogans; however, the results of the qualitative study do indicate differing perceptions and potential switching behaviors for active lifestyle individuals.

This research advances knowledge on advertising appeals for no- and low-alcoholic craft beers.

Brewers and marketers gain insights into two different consumer groups perceptions and potential switching behaviors toward no- and low-alcohol craft beers.

This research tests how advertising appeals influence perceptions and potential switching behaviors of active lifestyle individuals and general craft beer consumers toward no- and low-alcohol craft beers.

This study aims to discover clothing consumption shifts and explore the effect of consumer resilience in changing clothing consumption patterns or establishing new clothing consumption routines after experiencing disruptions caused by the Covid-19 pandemic.

A two-phase multi-method approach was employed. The first phase of qualitative inquiry was conducted to identify clothing consumption shifts using a content mining approach on a text data sample of 17,195 tweets posted from 1 January to 30 September 2020. The second phase of the quantitative study was conducted to explore consumer resilience's effect on clothing consumption shifts based on a collected national sample of 418 respondents through an online survey.

This study identified clothing consumption changes including value shifts, style shifts and spending shifts. It was also found that resilient consumers care about a company's ethical practices and value the quality instead of the number of items in their wardrobe. Consumers spend more time wearing comfortable clothing and are used to the working-from-home lifestyle.

This study explored approaches to making use of social media data for a better understanding of consumers' clothing behaviour. Also, this study attempted to explore and understand clothing consumption practices during and post the Covid-19 global pandemic, focusing on identifying shifts that might last longer for fashion businesses to explore growth opportunities.

The young members of Generation Z, who are hyperconnected and addicted to social media, are thought to be particularly sensitive to environmental and social concerns. This study aims to draw on a conceptual model that is based on the stimulus-organism-response paradigm. Exposure to sustainability content on social media is considered to be a stimulus that affects the development of sustainability advocacy among GenZers, who modify their lifestyles. Five hypotheses are developed and tested. The goal is to define the antecedents of sustainability advocacy.

A Web survey was distributed to 660 Italian members from Generation Z (aged between 14 and 25) to detect the frequencies of exposure to sustainability content on social media, sustainable habits, sustainable consumption behaviours and actions that are related to sustainability advocacy on social media. Correlation and multiple regression analyses were conducted to investigate the relationships between these factors.

The results show that exposure to sustainability content on social media affects both sustainable habits and sustainable consumption behaviour. These three factors influence the propensity to promote sustainability-related issues on social media and should, therefore, be considered to be antecedents of sustainability advocacy.

The study, which takes the social responsibilities of large companies into account, is conducive to understanding how brands can intervene in the soliciting processes of sustainability advocacy through social media to gain legitimacy and increase brand awareness.

This study is among the first to consider the use of social media for advocating sustainability among Generation Z, thus enriching academic research on this cohort.

This study aims to investigate the role of consumption coping in managing collective tragedy stress and stress outcomes using the COVID-19 pandemic context.

A mixed-method study with a sample size of 931 was conducted to develop the questionnaire, followed by a quantitative study with 1,215 respondents to test the hypotheses.

The results of this study empirically validated the use of consumption coping and found it effective in managing collective tragedy stress and its outcomes (subjective well-being and continuance intention).

This study advances the literature on stress coping in a collective tragedy context, with a specific focus on consumption coping.

The COVID-19 pandemic has affected all elements of the marketing mix. Understanding pandemic-induced stress and the role of consumption coping can help managers to proactively formulate strategic responses suitable for changing consumer habits.

The COVID-19 pandemic has affected all elements of the marketing mix. Understanding pandemic-induced stress and the role of consumption coping can help managers to proactively formulate strategic responses suitable for changing consumer habits. This should lead to better social outcomes.

This study developed a scale for pandemic-induced stress that integrates various well-established theories to identify the role of consumption coping in managing collective tragedy stress and the psychological mechanism behind the shift in consumer behavior after a collective tragedy.

Postpandemic efforts to rebuild have steered the global economy toward a more sustainable trajectory. It is imperative to acknowledge the pressing need for further enhancements in the sustainable development of the tourism industry. This study aims to examine the influence of personal factors, including environmental concern, cultural interest, travel lifestyle and involvement, on tourist satisfaction and revisit intention, using the theory of planned behavior (TPB) as its framework.

The data was gathered through surveys conducted in three of Türkiye’s most famous slow travel destinations: Seferihisar, Gökçeada and Akyaka. The analysis was carried out using SPSS and SmartPLS software, with subsequent structural model testing.

This study presents an extended model that incorporates four individual factors, tourist satisfaction, TPB and revisit intention. All hypotheses have been rigorously tested, and the model accounts for 60.4% of the variance in revisit intention. The findings are comprehensively discussed in this article, supported by relevant theoretical frameworks.

Future research avenues could delve into the evolution of slow tourism in both developed and developing countries, assess disparities in revisit intentions between slow tourism and mass tourism destinations and investigate the prospects of sustainable tourism development in the postpandemic era.

The authors use the TPB to examine individual factors, tourist satisfaction and revisit intentions, aiming to build an extended model to gain a deeper understanding of the slow tourist decision-making process.

The use of over-the-top (OTT) platforms grew substantially after the declaration of the COVID-19 pandemic in 2020. With the pandemic receding, there is a concern that users may not continue with their subscriptions. To counter this, OTT service providers must strategize proactively to retain and acquire new users once the pandemic abates. Positing that understanding the consumption values that users ascribe to OTT platform usage can provide useful customer retention insights, the purpose of this paper is to use the theory of consumption value (TCV) to study the values that users derived from their use of OTT following the onset of the pandemic.

The mixed-method approach is used to collect qualitative and quantitative data. Analysis of qualitative responses collected through interviews of 12 current OTT platform users helped identify two categories of OTT platform-specific values: attribute-level and benefit-based. Next, the study examined the association of values thus identified with one another, as well as with continued intentions to use OTT platforms, by analyzing data collected from 371 existing users.

The findings indicated that functional value quality and social value, representing the attribute-level values, were positively associated with two benefit-based values – functional value price and emotional value (EMV). Next, EMV was not only associated with intentions but also partially mediated the association of attribute-level values with intentions. Premium subscription purchased and increased viewing time were confirmed to have moderating effects on the association between attribute-level and benefit-based values.

The study is amongst the foremost research initiatives to examine consumption values derived from OTT platform usage after the onset of the pandemic. Its novelty also comes from its identifying OTT platform-specific consumption values for the first time and adding a new dimension to the TCV by examining the interplay of these values in the OTT platform context.

The present research had the objectives of proposing, testing and validating a theoretical model that includes ecological awareness, healthy consumption, consumer attitude and price awareness as determinants of the purchase intention of organic foods and analyzing the moderating effect of gender, educational level and income of families in the relationship between price awareness and purchase intention.

A survey research was implemented with 382 Brazilians who consume organic foods from a non-probabilistic sample for convenience. For data analysis, structural equation modeling was used to test the proposed theoretical model and its respective relationships.

The results showed that ecological awareness, healthy consumption, consumer attitude and price awareness are determinants of the purchase intention of organic foods 79.1% of the variance of purchase intention of organic foods could be explained by such determinants. Another relevant result is that gender and family income has a positive moderating effect on the relationship between price awareness and the intention to purchase organic food.

Environmental problems and their adverse impacts on humans have become an important issue to be analyzed by academics (researchers), governments and organizations, and their managers, especially when organic foods are considered.

The purpose of this paper is to examine souvenir sellers as unconventional micro-entrepreneurs, focusing on non-economic motives for selling.

A qualitative methodology was used. Semi-structured interviews were undertaken with 20 souvenir sellers in the Romanian city of Timişoara. These were analysed using thematic analysis which identified four non-economic motives for selling souvenirs.

Souvenir selling was a matter of choice rather than economic necessity. While these sellers were entrepreneurs who were seeking to generate income, non-economic motives were also important. These included passion, hobbyism and interpersonal interactions with customers. Some sellers considered themselves as cultural intermediaries, representing place and tradition to their customers.

In a European context, selling souvenirs can be a matter of lifestyle choice rather than economic necessity. Micro-entrepreneurs are frequently motivated by passion, hobbyism and interpersonal rewards as much as financial profit. This represents a particular form of unconventional or lifestyle entrepreneurship.

The encouragement of on-street souvenir sellers by urban managers can add vibrancy to a city, enhancing the experiences of local communities and visitors. This can also encourage the development of an artisan class to enhance a city’s reputation as a creative place.

Souvenir sellers are little researched, and this is one of few studies that has investigated this group outside Developing World contexts. This study emphasises the importance of unconventional entrepreneurship and non-economic motives for selling souvenirs in a European context.

本研究将纪念品销售商这类非传统微型企业家群体作为研究对象, 重点关注其销售纪念品的非经济动机。

本研究主要采用定性的研究方法, 对20位罗马尼亚蒂米什瓦拉市的纪念品销售商进行了半结构化访谈。通过对访谈结果的主题分析, 本研究发现并提炼出了纪念品销售商的4种非经济动机。

纪念品销售并非经济上的必然选择, 而更多地体现为一种个体的自主决策。尽管这些销售商本质上仍是追求经济回报的企业家, 其销售活动背后的非经济动机同样重要。这些动机包括对事业的激情、业余爱好, 以及与顾客之间的人际互动等。一些销售商视自身为文化传播的中介, (在销售活动中)向顾客展示地域与传统的象征。

在欧洲的语境下, 纪念品销售通常被视为一种生活方式的选择而非经济的迫切需要。微型企业家的销售行为通常受到对事业的激情、业余爱好以及人际关系的多重因素的推动, 而非单纯由经济利益驱使。这呈现出一种独特的非传统生活方式创业形态。

城市管理者可以通过默许纪念品销售商在市区进行销售活动的方式为城市注入活力, 提升当地社区和游客的体验。这同时有助于培养手工艺术家阶层, 进一步增强城市作为创意之地的声誉。

纪念品销售商的相关研究相对比较有限, 本研究在探讨这一群体时跳脱了发展中国家的框架, 同时强调了在欧洲环境下非传统创业和销售纪念品的非经济动机的重要性。

Se utilizó una metodología cualitativa. Se realizaron entrevistas semiestructuradas a 20 minoristas de recuerdos (souvenirs) de la ciudad rumana de Timişoara. Las entrevistas se analizaron mediante un análisis temático que permitió identificar cuatro motivos no económicos para la comercialización de recuerdos.

Este artículo examina a los comerciantes de souvenirs como micro emprendedores no convencionales, centrándose en los motivos no económicos para su venta.

La venta de souvenirs era una cuestión de elección más que de necesidad económica. Aunque estos vendedores eran emprendedores que buscaban generar ingresos, los motivos no económicos también eran importantes. Entre ellos, la pasión, la afición y las interacciones interpersonales con los clientes. Algunos vendedores se consideraban intermediarios culturales que representaban el lugar y la tradición ante sus clientes.

En un contexto europeo, la venta de recuerdos puede ser una cuestión de elección de estilo de vida más que de necesidad económica. Los micro emprendedores suelen estar motivados por la pasión, la afición y las recompensas interpersonales tanto como por el beneficio económico. Esto representa una forma particular de espíritu empresarial no convencional o de estilo de vida.

El fomento de los vendedores ambulantes de souvenirs por parte de los gestores urbanos puede aportar dinamismo a una ciudad, mejorando las experiencias de las comunidades locales y de los visitantes. Esto también puede fomentar el desarrollo de una clase artesanal para mejorar la reputación de una ciudad como lugar creativo.

Los comerciantes de souvenirs están poco investigados, y éste es uno de los pocos estudios que ha investigado este grupo fuera de los contextos del mundo en desarrollo. Destaca la importancia del espíritu empresarial no convencional y de los motivos no económicos para la venta de recuerdos en un contexto europeo.

The purpose of this study is to investigate the pivotal role of environmental innovations in driving sustainability practices within medium and large manufacturing firms operating in Uganda.

Using a cross-sectional and quantitative methodology, data were collected through a questionnaire survey involving 208 manufacturing companies. The smart partial least squares path modelling technique was used for the analysis.

The analysis unveils significant and positive associations. Specifically, product innovation exhibits a robust and affirmative relationship with sustainability practices. Similarly, the correlation between process innovation and sustainability practices emerges as statistically significant. Moreover, the findings underscore the noteworthy and constructive predictive influence of environmental innovation on sustainability practices.

These empirical results present substantial implications for theoretical frameworks and practical applications. From a policy perspective, the findings emphasise the importance of incentivising eco product and eco process innovations as potential drivers of eco-friendly practices. On the managerial front, strategic resource allocation and the adoption of integrated environmental innovation strategies are advocated, with the ultimate goal of enhancing sustainable business approaches within Uganda’s manufacturing subsector.

To the best of the authors' knowledge, this study represents the inaugural attempt to investigate the role of environmental innovations in elucidating sustainability practices within a least developed country. Notably, while all dimensions demonstrate significance, it is noteworthy that product innovation emerges as the more substantial contributor to the promotion of sustainability practices.

This study aims to systematize the drivers of nascent entrepreneurship in tourism and to suggest avenues for future research. As a consequence of the pandemic, a reduction in early-stage entrepreneurial activity was reported worldwide. The countries that responded best to this situation were those that fostered entrepreneurship at this early stage, designated as nascent. Hence, research on nascent entrepreneurs requires particular attention.

To address this study’s goal, the authors have examined the development of nascent entrepreneur literature in the last two decades and discussed how the literature on tourism nascent entrepreneurship relates to the mainstream literature in terms of theoretical frameworks. The authors explored specificities of the tourism industry to propose new research avenues to explore the theme of new venture creation in the hospitality and tourism sector.

The authors divided the implication of tourism specificities into main themes: motivations, human and social capital and government and incubators. Several research questions for future research are proposed.

By focusing on nascent entrepreneurship, researchers and policymakers can obtain important insights from projects that have not been implemented, going beyond those that have been successfully undertaken, as aimed at in entrepreneurship research.

This research contributes to the nascent tourism entrepreneurship literature by providing theoretical and empirical research questions to advance existing knowledge in tourism nascent entrepreneurship.