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Most existing research examines export promotion organization (EPO) performance by assessing how firms benefit from their awareness, perceptions and use of EPO services. Remarkably, few studies examine how EPOs decide which services they will offer. This paper is presented as a call for further research to better understand how and why EPOs determine, deliver and amend their service offerings. This paper first reviews the EPO literature linking EPO service offering to firm awareness, perceptions and use of EPO services, all of which ultimately impact firm performance. Next, it is proposed that both macro‐ and micro‐level approaches derived from the organizational studies literature can be used to explore more fruitfully the effect of EPO genesis and change on EPO services. Each approach is followed by a brief illustrative example. In conclusion suggestions for further research, proposed methodologies, and a discussion of the policy implications of this line of inquiry are presented.

The aim of this study is to determine the factors affecting the consumer preferences and behaviour in the children's clothing market in Turkey, a country where the majority of the population is under 18 years old.

Whilst the study investigated the purchasing preferences and behaviour of parents, such as shopping frequency and period, type of retailer and the effect of reference groups in the children's clothing market, it also explored some children's purchasing characteristics, like shopping decision age.

This study offers some academic results on consumer behaviour and preferences in the children's clothing market: There is no set shopping period; consumers prefer shopping from independent shops; in the selection of retailers, consumers consider payment conditions, pricing, and range of merchandise; in the family the parents mostly make the buying decisions for their children's clothes; the age of children making their own clothing decisions varies between six and ten; the most important factors affecting consumers' decisions towards shopping for children's clothing are the price, quality, convenience, payment conditions, and size of the clothing.

The study concentrated on consumer behaviour and preferences regarding children's clothing in a limited population – Izmir, a city of three million.

There are few studies related to children in the literature. For the first time, this study has attempted to explore the growing children's clothing market in Turkey.

The purpose of this research paper is to examine the role of focal suppliers in strategic networks for internationalisation from the perspectives of small and medium‐sized Italian and Thai silk suppliers.

Multiple case studies of small and medium‐sized suppliers within the silk industries of Italy and Thailand were undertaken. In total, seventeen interviews and three observations were conducted with directors or managers of silk suppliers and a range of government agencies, associations and institutes involved with the silk industry, to identify significant current issues within the sector. Conceptually clustered and role ordered matrices were used as coding frameworks to reduce, structure and analyse the data.

Silk suppliers' networks may be co‐ordinated by a focal supplier that assumes the role of strategic leader. The involvement of a focal and strategically‐focused supplier may strengthen and integrate the resources and capabilities of silk suppliers in their networks and enable them to improve their international network development and positioning.

Further investigation is needed on the details of specific roles of focal suppliers in strategic networks.

Silk suppliers, their customers and government agencies involved with silk suppliers should: advocate and actively support the development of focal suppliers in their networks to enhance the effectiveness of their internationalisation process and strategy.

There tends to be a consensus in the literature about the influence of focal customers and larger organisations in strategic networks. This study highlights how small and medium‐sized silk suppliers adopt the roles attributed to focal firms and gain positioning advantages for themselves and other suppliers in their network.

The purpose of this paper is to explore consumer behavior regarding women's decisions concerning fashion in the emerging marketing of Kazakhstan.

Literature review formed the basis of the questions asked to several focus groups and in‐depth interviews of 48 Kazakhs representing the average age of Kazakhstan. The approach of the paper is exploratory as there is not a lot of research concerning the Kazakhstani marketplace.

Kazakhstani women are becoming aware of their rights to choose clothing and location of purchase. They expect to be treated with respect. The women are value conscious, thinking brand names enhance the value of clothing and will shop sales regardless of the actual discount. Kazakhstani women are extremely fashion conscious and look to the media for current fashions. They are wary of anything coming out of China. There are five market segments into which these women can be divided.

The study was done in Almaty and may not reflect people outside urban Kazakhstan.

Kazakhstan is opening as a marketplace. In order to understand how to market in Kazakhstan, firms must understand what is wanted and this paper begins this exploration.

This market is unexplored both academically and by many clothing manufacturers. This market is opening and thus information concerning the marketplace is necessary.

The purpose of this paper is to explore gender differences in ethical attitudes along two dimensions: perceived ethical strategies for career advancement, or upward‐influence ethics; and perceived ethical roles of business in society and the natural environment, or business social and environmental responsibility.

Employing a variance decomposition procedure, the paper identifies substantive differences in the ethical perceptions of Egyptian male and female managers.

Female managers find more covert upward‐influence strategies – strategies that are less aboveboard and transparent – acceptable and eschew overt upward‐influence tactics – strategies that are aboveboard and transparent. Female managers also envision a larger role for business in society, particularly in terms of social responsibilities than do male managers.

The study is exploratory, employing a small sample in a single country.

The findings contribute to ongoing debates about the role that a person's gender plays in influencing his/her ethical perspective, examining the issue in a developing country context. This paper's contribution is also methodological, demonstrating how variance decomposition can be used to examine these issues.

This paper aims to present an exploratory investigation into ten‐year (1995‐2004) patterns of trade specialization among Eastern European and former Soviet Union Nations, assessing patterns of comparative advantage across the textile machinery, man‐made fiber, textile, and apparel sectors of the textile complex to determine whether these conform with both trade specialization and industry evolution theories.

A revealed symmetric comparative advantage index is employed to evaluate international competitiveness for 27 Eastern European and former Soviet Union Nations over a ten‐year period. Repeated measures ANOVA is used to determine the significance of the observed patterns across four income‐defined groups of nations.

Overall, the pattern of export development and RSCA generally reflects expectations regarding factor proportions theory and industry evolution models. The RMANOVA partially confirms the observations. The analysis indicates that income group does not independently affect comparative advantage; however, the nature of products is the significant factor influencing national comparative advantage.

The established models may be better at understanding those nations which have established relatively stable politic and economic environment, and been experiencing earlier stages of industry development, but appear less useful in predicting development patterns for those nations experiencing dramatic transitions from regulated to de‐regulated markets.

The patterns of national comparative advantage in a vertical textile complex are identified for Eastern European and former Soviet Union Nations. The dynamics of change over a ten‐year period following economic reforms are revealed.

Prior to the liberalisation of the clothing and textiles sector under the Agreement on Textiles and Clothing (ATC) fears had been expressed about the potential impact on developing country suppliers. This paper seeks to establish the actual impact of the liberalisation of the EU and US clothing markets.

Comparison of trade figures pre and post liberalisation.

The paper finds that, as forecast, significant changes occurred in sourcing patterns in the EU almost overnight. The big winners were India and China. Almost all other developing countries lost market share, although often not as much as had been feared. The impact of the liberalisation was mitigated somewhat by the new quantitative restrictions negotiated with China half way through the year, which resulted in a redistribution of market share to other developing countries. Comparisons with the USA indicate that trends are rather similar, although on that market more developing countries saw increases in their exports, partly cancelling out losses in the EU.

This is believed to be the first attempt to assess the real world impact of the liberalisation of the clothing sector.

This is the second of two papers which examine the Italian and Spanish textile‐clothing sector. The purpose of this paper is to focuse on the key factors in the international performance of textile manufacturing companies.

In order to compare Spanish and Italian cases, the empirical study used a standardized questionnaire for collecting data. The cases analysed are respectively geographical zones with a great tradition in textile‐clothing industry in their country, Catalonian (in the Spanish case) and Lombardian business (in the Italian case).

It was found that international experience is the main factor in the export performance for both cases but investment in R&D and export experience have been the keys for explaining the major export performance of the Italian businesses.

The sample is formed basically from small textile‐clothing business (with less than 500 employees).

The paper is of value in that it provides a comparative study of the main factors that have affected the export performance of the Spanish and Italian businesses. A wide range of factors has been studied, including characteristics of the business, such as size, dispersion of sales and export experience.

The purpose of this study is to examine the reasons that Greek consumers purchase imported high fashion apparel over Greek designers high fashion apparel. The objective of the research is to detect the underlying factors that affect their purchasing behaviour.

Qualitative research was conducted through discussions with consumer focus groups, all purchasers of imported high fashion apparel. Quantitative research was undertaken by means of a questionnaire with 28 items referring to the reasons for purchasing imported high fashion apparel. The sample consisted of 200 high fashion consumers from the city of Larissa, Greece. Data analysis includes descriptive statistics, reliability, as well as factor analysis by principal component analysis with Varimax rotation.

Results indicate that the consumers perceive that the imported high fashion apparel have better aesthetics, a better line and are produced from quality textiles, compared to the domestic high fashion apparel. Four factors derived underpinned the purchasing reasons of imported high fashion apparel: “status and image”, “quality of the product”, “marketing reasons” and “in fashion”.

This research was exploratory in nature and employed a non‐probability sampling method. Future research should be carried out to confirm the findings of the current study.

This study provides a useful source of information, which can be used by Greek high fashion apparel designers regarding the reasons why Greek customers of high fashion apparel purchase imported over domestic ones. This paper suggests which elements Greek designers of high fashion apparel should focus upon in order to gain a larger market share.

This study is important in terms that it is the first one to explore the reasons for purchasing imported high fashion apparel over domestic ones in Greece. It highlights 28 reasons (items) derived from qualitative research. In addition it suggests appropriate quality and marketing actions to be undertaken by Greek high fashion apparel designers.