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Data librarianship, or data-driven librarianship, is the combination of information science, data science and e-science fields and is gaining gradual importance in the library and information science (LIS) profession. Hence, this study investigates the data librarianship core concepts (motivational factors, challenges, skills and appropriate training platforms) to learn and successfully launch data librarianship services.

A survey method was used and the data were collected through online questionnaire. Purposive sampling method was applied and 132 responses were received with 76 respondents from the public and 56 from the private sector universities of Pakistan. The statistical package for social sciences (SPSS version 25) was used, and descriptive and inferential statistics were applied to analyzed the data.

LIS professionals understand the importance of data-driven library services and perceive that such services are helpful in evolving the image of the library, helping with the establishment of institutional data repositories/data banks, developing data resources and services for library patrons and especially researchers, and receiving appreciation and acknowledgment from the higher authorities. The major challenges that emerged from the data were: missing data policies, limited training opportunities for data librarianship roles, no additional financial benefits, lack of infrastructure and systems, lack of organizational support for the initiation of data-driven services, and lack of skills, knowledge and expertise. Data librarianship is in its early stages in Pakistan, and consequently, the LIS professionals are lacking basic, advanced and technical data-driven skills.

The policy, theoretical and practical implications describe an immediate need for framing data policies. Such policies will help the libraries or any other relevant entities to store the data and assign metadata and documentation in such a way that it is easy to retrieve and reusable for others.

This is the first study in Pakistan to investigate the perceptions of LIS professionals about data librarianship core concepts: motivational factors, challenges, skills and appropriate training platforms to grasp data-driven skills and successfully launch library services.