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Applying brand names to international markets remains a challenge to multinational corporations. Consumers’ sociolinguistic backgrounds shape their responses to brand names. This paper uses a sociolinguistic approach as a conceptual framework in understanding brand naming and translating in the Chinese market. The approach promotes that sociolinguistics a) recognizes linguistic competence, b) advances symbolic values imbedded in linguistic forms, and c) renders attached social valence to cultural scrutiny. Three brand‐naming cases in China are presented for discussion, which may benefit multinational corporations on brand decisions involving Chinese consumers.

This paper aims to examine the relationship between control mechanisms and marketing performance based on a sample of marketing managers. To that end, this paper focuses on the relationship between the types of controls used in marketing and the market and business results.

This study collected the data through a survey among marketing professionals with experience and decision-making capacity involving marketing budgets and plans, in practical terms a sample of 97 marketing managers and analyzed the data via a structural equation model using Smart PLS 3.

The findings confirm that marketing control mechanisms have a significant impact on business results, demonstrating the relationship of formal controls with market results and the relationship between informal controls with financial results. Likewise, the authors were able to prove that there is a relationship between formal and informal control.

The implementation of the control mechanisms should be based on the development of a detailed evaluation system of the activities carried out by the marketing employees and an analysis of their capabilities and abilities. In addition, managers should integrate formal control decisions into their marketing strategy to improve organizational results.

The results of this study help explain the relationship between marketing control mechanisms and organizational results and allow to understand what the level of influence is that marketing control mechanisms have on market and financial results.

Examinar la relación entre los mecanismos de control y los resultados a partir de una muestra de directores de marketing. Con ese fin, el documento se centra en la relación entre los tipos de controles utilizados en marketing y los resultados de mercado y financieros.

Los datos fueron recolectados a través de una encuesta entre profesionales del marketing con experiencia y capacidad de toma de decisiones sobre presupuestos y planes de marketing. Contando con una muestra de 97 gerentes de marketing. Los datos se analizaron mediante un modelo de ecuación estructural (SEM) utilizando Smart PLS 3.

Se confirma el impacto significativo de los mecanismos de control de marketing sobre los resultados organizacionales, demostrando la relación del control formal con los resultados de mercado, y la relación entre el control informal con los resultados financieros. Asimismo, se pudo comprobar que existe una relación entre el control formal e informal.

Los resultados ayudan a explicar la relación entre los mecanismos de control de marketing y los resultados organizacionales, y permiten comprender cuál es el nivel de influencia que tienen los mecanismos de control de marketing sobre los resultados de mercado y los financieros.

La implementación de los mecanismos de control debe basarse en el desarrollo de un sistema de evaluación detallado de las actividades realizadas por los empleados de marketing y un análisis de sus capacidades y habilidades. Además, los gerentes deben integrar las decisiones de control formal en su estrategia de marketing para mejorar los resultados organizacionales.

Control formal, Control informal, Resultados de mercado, Resultados financieros, Departamento de marketing, Calidad del producto, Cobertura de mercado, Precio relativo, Valor de la marca, Lealtad, Marketing digital

Tipo de artículo – Trabajo de investigacion

基于对营销经理的抽样调查, 研究控制机制与营销业绩之间的关系。为此, 本文着重研究了市场营销中使用的控制类型与市场和经营结果之间的关系。

我们通过对具有涉及营销预算和计划的经验和决策能力的营销专业人员的调查来收集数据, 实际上是对97名营销经理的抽样调查, 并通过使用Smart PLS 3的结构方程模型（SEM）来分析数据。

研究结果证实, 营销控制机制对商业结果有重大影响, 证明了正式控制与市场结果的关系, 以及非正式控制与财务结果的关系。同样, 我们也能够证明正式控制和非正式控制之间存在着关系。

本研究的结果有助于解释营销控制机制与组织结果之间的关系, 使我们能够了解营销控制机制对市场和财务结果的影响程度如何。

控制机制的实施应该建立在对营销员工所进行的活动制定详细的评估体系, 以及对他们的能力和水平进行分析的基础上。此外, 管理者应将正式的控制决策纳入其营销战略, 以提高组织结果。

正式控制；非正式控制；市场结果；财务结果；营销部门；产品质量；市场覆盖率；相对价格；品牌价值；忠诚度；数字营销

纸张类型 – 研究论文

The effects of the thermo-mechanical treatment on the properties and microstructure of the Al–Cu–Mg–Ag alloy were investigated.

A short-duration preprecipitation process is designed prior to predeformation aging. The novel predeformation aging (solution treatment + holding at 185 °C for 15 min+ rolling deformation + aging at 185 °C, also named T8) was performed on a heat-resistant Al–Cu–Mg–Ag alloy.

The purpose of this study indicate that a short-duration heat treatment before predeformation is beneficial to the precipitation of O during the aging process. The precursors of O during this process might pin the dislocation and cause the grains to orient along some specific direction, which might be advantageous to the precipitation of O while disadvantageous to that of θ′. This novel thermal-mechanical process could result in an increase in the quantity and decrease in the size of the precipitation of O, which leads to a remarkable strength effect. The potential increases while the current density decreases with an increase in the deformation amount, which implies a smaller intergranular corrosion rate. The fine deformed structure leads to an opposite behavior in the exfoliation corrosion test compared with that for intergranular corrosion.

The intergranular corrosion resistance of the Al–Cu–Mg–Ag alloy is enhanced, whereas the exfoliation corrosion resistance is reduced by novel predeformation aging.

This chapter re-examines the determinants of health care expenditure (HCE), using a panel of 32 Organization for Economic Cooperation and Development (OECD) countries from 1990 to 2012. In particular, a panel semiparametric technique (i.e., a partially linear model) is employed, with cross-sectional dependence allowed. Beside the study of coefficients, this chapter investigates the trending functions of HCE. After the common and individual trends of HCE are estimated via semiparametric methods, the authors calibrate them with polynomial specifications, leading to out-of-sample forecasting. The validities of the calibration are tested as well. Contrary to those studies that do not take into account time series properties, our finding suggests that medical care is not a luxury commodity. Other determinants, such as public financing, and the supply of doctors, are all positively related to HCE. Moreover, the calibrated trending models perform well in out-of-sample forecasting.

Driven by the growing pressure to justify the contributions of marketing activities, marketers have shown considerable interest in improving their marketing performance measurement systems (MPMSs). The purpose of this study is to examine the neglected mediating effect of marketing capabilities on the MPMS–firm performance relationship and to focus on specific aspects of MPMSs that have been largely omitted in the prior research, namely, the comprehensiveness and uses of MPMSs.

A survey was conducted with marketing and senior managers from 210 Irish-based companies. The proposed research model was tested by using the SPSS Process macro and structural equation modeling in AMOS 24.

The three characteristics of MPMSs influence firm performance in different manners: while the diagnostic use of MPMSs hinders the development of market-linking capability and thus negatively influences firm performance; the comprehensiveness of MPMSs positively influences firm performance through its impact on architectural marketing capability; and the interactive use of MPMSs via externally focused learning and market-linking capabilities.

Although this study used objective firm performance data to validate subjective data, the use of single-informant and self-reported measures may still be a concern, as the strong relationships between variables may be because of single-informant bias.

This study provides insights into how companies can use a comprehensive MPMS to cultivate specific crucial marketing capabilities and thereby enhance firm performance.

This study contributes to the marketing performance measurement literature by proposing and empirically validating the mediating effect of marketing capabilities on the MPMS–firm performance relationship.

Due to environmental externalities, micro-enterprises with profit-seeking features do not develop sufficient motivation for environmental governance. In a fiscally decentralized system, local environmental protection authorities perform environmental supervision, and the intensity of the regulations that they implement has an important influence on corporate environmental governance. Based on the promotion tournament framework, this paper aims to discuss the driving mechanism of corporate environmental governance using turnover of environmental protection department directors (EPDDs) as an indicator.

Using samples of A-share companies listed on the Shanghai and Shenzhen exchanges from 2007 to 2014, this paper examines the impact of EPDD turnover on corporate environmental governance and its underlying mechanism.

The results show that corporate environmental governance exhibits a political periodicity that changes with the turnover of the EPDD, and the periodicity remains after controlling for the influence of changes in provincial party secretary and governor. Internal mechanisms analysis indicates that, without financial independence, local environmental protection departments rely on increasing sewage charges, not environmental protection subsidies, to promote corporate environmental governance. Further, considering heterogeneity among officials, it finds that the younger a new EPDD is, the more pronounced the periodicity of corporate environmental governance. However, there is no significant difference between in-system and out-system turnover.

In general, this paper describes the mechanisms of corporate environmental governance from the perspective of political economics, and the results have implications for the potential improvement of the government’s environmental supervision functions and the development of ecological civilization in China.

Kriging model has been widely adopted to reduce the high computational costs of simulations in Reliability-based design optimization (RBDO). To construct the Kriging model accurately and efficiently in the region of significance, a local sampling method with variable radius (LSVR) is proposed. The paper aims to discuss these issues.

In LSVR, the sequential sampling points are mainly selected within the local region around the current design point. The size of the local region is adaptively defined according to the target reliability and the nonlinearity of the probabilistic constraint. Every probabilistic constraint has its own local region instead of all constraints sharing one local region. In the local sampling region, the points located on the constraint boundary and the points with high uncertainty are considered simultaneously.

The computational capability of the proposed method is demonstrated using two mathematical problems, a reducer design and a box girder design of a super heavy machine tool. The comparison results show that the proposed method is very efficient and accurate.

The main contribution of this paper lies in: a new local sampling region computational criterion is proposed for Kriging. The originality of this paper is using expected feasible function (EFF) criterion and the shortest distance to the existing sample points instead of the other types of sequential sampling criterion to deal with the low efficiency problem.

In multidisciplinary design optimization (MDO), if the relationships between design variables and some output parameters, which are important performance constraints, are complex implicit problems, plenty of time should be spent on computationally expensive simulations to identify whether the implicit constraints are satisfied with the given design variables during the optimization iteration process. The purpose of this paper is to propose an ensemble of surrogates-based analytical target cascading (ESATC) method to tackle such MDO engineering design problems with reduced computational cost and high optimization accuracy.

Different surrogate models are constructed based on the sample point sets obtained by Latin hypercube sampling (LHS) method. Then, according to the error metric of each surrogate model, the repeated ensemble of surrogates is constructed to approximate the implicit objective functions and constraints. Under the framework of analytical target cascading (ATC), the MDO problem is decomposed into several optimization subproblems and the function of analysis module of each subproblem is simulated by repeated ensemble of surrogates, working together to find the optimum solution.

The proposed method shows better modeling accuracy and robustness than other individual surrogate model-based ATC method. A numerical benchmark problem and an industrial case study of the structural design of a super heavy vertical lathe machine tool are utilized to demonstrate the accuracy and efficiency of the proposed method.

This paper integrates a repeated ensemble method with ATC strategy to construct the ESATC framework which is an effective method to solve MDO problems with implicit constraints and black-box objectives.

With this paper, the authors aim to investigate the drivers behind three of the most important aspects of the Chinese real estate market, housing prices, housing rent and new construction. At the same time, the authors perform a comprehensive empirical test of the popular 4-quadrant model by Wheaton and DiPasquale.

In this paper, the authors utilize panel cointegration estimation methods and data from 35 Chinese metropolitan areas.

The results indicate that the 4-quadrant model is well suited to explain the determinants of housing prices. However, the same is not true regarding housing rent and new construction suggesting a more complex theoretical framework may be required for a well-rounded explanation of real estate markets.

It is the first time that panel data are used to estimate rent and new construction for China. Also, it is the first time a comprehensive test of the Wheaton and DiPasquale 4-quadrant model is performed using data from China.

This paper aims to develop an efficient numerical method for nonlinear transient heat conduction problems with local radiation boundary conditions and nonlinear heat sources.

Based on the physical characteristic of the transient heat conduction and the distribution characteristic of the Green’s function, a quasi-superposition principle is presented for the transient heat conduction problems with local nonlinearities. Then, an efficient method is developed, which indicates that the solution of the original nonlinear problem can be derived by solving some nonlinear problems with small structures and a linear problem with the original structure. These problems are independent of each other and can be solved simultaneously by the parallel computing technique.

Within a small time step, the nonlinear thermal loads can only induce significant temperature responses of the regions near the positions of the nonlinear thermal loads, whereas the temperature responses of the remaining regions are very close to zero. According to the above physical characteristic, the original nonlinear problem can be transformed into some nonlinear problems with small structures and a linear problem with the original structure.

An efficient and accurate numerical method is presented for transient heat conduction problems with local nonlinearities, and some numerical examples demonstrate the high efficiency and accuracy of the proposed method.