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Open Access
Article
Publication date: 4 May 2020

Dharyll Prince Mariscal Abellana, Donna Marie Canizares Rivero, Ma. Elena Aparente and Aries Rivero

This paper aims to propose a hybrid-forecasting model for long-term tourism demand forecasting. As such, it attempts to model the tourism demand in the Philippines, which is a…

3470

Abstract

Purpose

This paper aims to propose a hybrid-forecasting model for long-term tourism demand forecasting. As such, it attempts to model the tourism demand in the Philippines, which is a relatively underrepresented area in the literature, despite its tourism sector’s growing economic progress.

Design/methodology/approach

A hybrid support vector regression (SVR) – seasonal autoregressive integrated moving averages (SARIMA) model is proposed to model the seasonal, linear and nonlinear components of the tourism demand in a destination country. The paper further proposes the use of multiple criteria decision-making (MCDM) approaches in selecting the best forecasting model among a set of considered models. As such, a preference ranking organization method for enrichment of evaluations (PROMETHEE) II is used to rank the considered forecasting models.

Findings

The proposed hybrid SVR-SARIMA model is the best performing model among a set of considered models in this paper using performance criteria that evaluate the errors of magnitude, directionality and trend change, of a forecasting model. Moreover, the use of the MCDM approach is found to be a relevant and prospective approach in selecting the best forecasting model among a set of models.

Originality/value

The novelty of this paper lies in several aspects. First, this paper pioneers the demonstration of the SVR-SARIMA model’s capability in forecasting long-term tourism demand. Second, this paper is the first to have proposed and demonstrated the use of an MCDM approach for performing model selection in forecasting. Finally, this paper is one of the very few papers to provide lenses on the current status of Philippine tourism demand.

Details

Journal of Tourism Futures, vol. 7 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 27 July 2017

Ulrich Gunter

The purpose of this paper is to analyze the ex ante projected future trajectories of real tourism exports and relative tourism export prices of the EU-15, conditional on expert…

2110

Abstract

Purpose

The purpose of this paper is to analyze the ex ante projected future trajectories of real tourism exports and relative tourism export prices of the EU-15, conditional on expert real gross domestic product growth forecasts for the global economy provided by the Organisation for Economic Co-operation and Development for the years 2013-2017.

Design/methodology/approach

To this end, the global vector autoregression (GVAR) framework is applied to a comprehensive panel data set ranging from 1994Q1 to 2013Q3 for a cross-section of 45 countries. This approach allows for interdependencies between countries that are assumed to be equally affected by common global developments.

Findings

In line with economic theory, growing global tourist income combined with decreasing relative destination price ensures, in general, increasing tourism demand for the politically and macroeconomically distressed EU-15. However, the conditional forecast increases in tourism demand are under-proportional for some EU-15 member countries.

Practical implications

Rather than simply relying on increases in tourist income, the low price competitiveness of the EU-15 member countries should also be addressed by tourism planners and developers in order to counter the rising competition for global market shares and ensure future tourism export earnings.

Originality/value

One major contribution of this research is that it applies the novel GVAR framework to a research question in tourism demand analysis and forecasting. Furthermore, the analysis of the ex ante conditionally projected future trajectories of real tourism exports and relative tourism export prices of the EU-15 is a novel aspect in the tourism literature since conditional forecasting has rarely been performed in this discipline to date, in particular, in combination with ex ante forecasting.

Details

Journal of Tourism Futures, vol. 4 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 14 March 2016

Valeria Croce

The link between confidence and economic decisions has been widely covered in the economic literature, yet it is still an unexplored field in tourism. The purpose of this paper is…

3509

Abstract

Purpose

The link between confidence and economic decisions has been widely covered in the economic literature, yet it is still an unexplored field in tourism. The purpose of this paper is to address this gap, and investigate benefits in forecast accuracy that can be achieved by combining the UNWTO Tourism Confidence Index (TCI) with statistical forecasts.

Design/methodology/approach

Research is conducted in a real-life setting, using UNWTO unique data sets of tourism indicators. UNWTO TCI is pooled with statistical forecasts using three distinct approaches. Forecasts efficiency is assessed in terms of accuracy gains and capability to predict turning points in alternative scenarios, including one of the hardest crises the tourism sector ever experienced.

Findings

Results suggest that the TCI provides meaningful indications about the sign of future growth in international tourist arrivals, and point to an improvement of forecast accuracy, when the index is used in combination with statistical forecasts. Still, accuracy gains vary greatly across regions and can hardly be generalised. Findings provide meaningful directions to tourism practitioners on the use opportunity cost to produce short-term forecasts using both approaches.

Practical implications

Empirical evidence suggests that a confidence index should not be collected as input to improve their forecasts. It remains a valuable instrument to supplement official statistics, over which it has the advantage of being more frequently compiled and more rapidly accessible. It is also of particular importance to predict changes in the business climate and capture turning points in a timely fashion, which makes it an extremely valuable input for operational and strategic decisions.

Originality/value

The use of sentiment indexes as input to forecasting is an unexplored field in the tourism literature.

Open Access
Article
Publication date: 25 April 2024

Adrián Mendieta-Aragón, Julio Navío-Marco and Teresa Garín-Muñoz

Radical changes in consumer habits induced by the coronavirus disease (COVID-19) pandemic suggest that the usual demand forecasting techniques based on historical series are…

Abstract

Purpose

Radical changes in consumer habits induced by the coronavirus disease (COVID-19) pandemic suggest that the usual demand forecasting techniques based on historical series are questionable. This is particularly true for hospitality demand, which has been dramatically affected by the pandemic. Accordingly, we investigate the suitability of tourists’ activity on Twitter as a predictor of hospitality demand in the Way of Saint James – an important pilgrimage tourism destination.

Design/methodology/approach

This study compares the predictive performance of the seasonal autoregressive integrated moving average (SARIMA) time-series model with that of the SARIMA with an exogenous variables (SARIMAX) model to forecast hotel tourism demand. For this, 110,456 tweets posted on Twitter between January 2018 and September 2022 are used as exogenous variables.

Findings

The results confirm that the predictions of traditional time-series models for tourist demand can be significantly improved by including tourist activity on Twitter. Twitter data could be an effective tool for improving the forecasting accuracy of tourism demand in real-time, which has relevant implications for tourism management. This study also provides a better understanding of tourists’ digital footprints in pilgrimage tourism.

Originality/value

This study contributes to the scarce literature on the digitalisation of pilgrimage tourism and forecasting hotel demand using a new methodological framework based on Twitter user-generated content. This can enable hospitality industry practitioners to convert social media data into relevant information for hospitality management.

研究目的

2019冠狀病毒病引致消費者習慣有根本的改變; 這些改變顯示,根據歷史序列而運作的慣常需求預測技巧未必是正確的。這不確性尤以受到大流行極大影響的酒店服務需求為甚。因此,我們擬探討、若把在推特網站上的旅遊活動視為聖雅各之路 (一個重要的朝聖旅遊聖地) 酒店服務需求的預測器,這會否是合適的呢?

研究設計/方法/理念

本研究比較 SARIMA 時間序列模型與附有外生變數 (SARIMAX)模型兩者在預測旅遊及酒店服務需求方面的表現。為此,研究人員收集在推特網站上發佈的資訊,作為外生變數進行研究。這個樣本涵蓋於2018年1月至2022年9月期間110,456個發佈資訊。

研究結果

研究結果確認了傳統的時間序列模型,若涵蓋推特網站上的旅遊活動,則其對旅遊需求方面的預測會得到顯著的改善。推特網站的數據,就改善預測實時旅遊需求的準確度,或許可成為有效的工具; 而這發現對旅遊管理會有一定的意義。本研究亦讓我們進一步瞭解朝聖旅遊方面旅客的數碼足跡。

研究的原創性

現存文獻甚少探討朝聖旅遊的數字化,而本研究不但在這方面充實了有關的文獻,還使用了一個根據推特網站上使用者原創內容嶄新的方法框架,進行分析和探討。這會幫助酒店從業人員把社交媒體數據轉變為可供酒店管理之用的合宜資訊。

Details

European Journal of Management and Business Economics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2444-8451

Keywords

Open Access
Article
Publication date: 29 March 2022

Yuanhui Li, Yezen Kannan, Stephen Rau and Shuning Yang

The aim of this paper is to provide additional insights on the association between real earnings management (REM) and crash risk, particularly from the perspective of an emerging…

2926

Abstract

Purpose

The aim of this paper is to provide additional insights on the association between real earnings management (REM) and crash risk, particularly from the perspective of an emerging market economy. It also examines the moderation role that internal and external corporate governance may play in this area.

Design/methodology/approach

Relying on archival data from the RESSET and CSMAR databases over a timeframe from 2010 to 2018 of China listed company, the authors test the hypotheses by regressing common measures of crash risk on the treatment variable (REM) and crash risk control variables identified in the prior crash risk literature. The authors also introduce monitoring proxies (internal controls as an internal governance and institutional ownership as an external governance) and assess how effective internal and external governance moderate the relation between REM and stock price crash risk.

Findings

The results suggest firms with higher REM have a significantly greater stock price crash risk, and that this association is mitigated by external monitoring. That is, greater institutional ownership, particularly pressure insensitive owners, mitigates the impact of REM on stock price crash risk. However, internal control does not mitigate the association between REM and stock price crash risk.

Originality/value

Following the passage of the Sarbanes–Oxley (SOX) Act, prior research has documented an increase in the use of REM and a positive association between REM and cash risk. The authors demonstrate that they persist in one of the largest emerging markets where institutional regulations, market conditions and corporate behaviors are different from those in developed markets. Also, the assessment of the moderation effect of internal and external governance mechanisms could have meaningful implications for investors and regulators in Chinese and other emerging markets.

Details

China Accounting and Finance Review, vol. 24 no. 2
Type: Research Article
ISSN: 1029-807X

Keywords

Content available
Book part
Publication date: 22 February 2024

N. Padmaja, Rajalakshmi Subramaniam and Sanjay Mohapatra

Abstract

Details

Big Data Analytics for the Prediction of Tourist Preferences Worldwide
Type: Book
ISBN: 978-1-83549-339-7

Open Access
Article
Publication date: 14 March 2024

Congyu Zhao

The purpose of this study is to explore the causal relationship between smart transportation technology innovation and green transportation efficiency.

Abstract

Purpose

The purpose of this study is to explore the causal relationship between smart transportation technology innovation and green transportation efficiency.

Design/methodology/approach

A comprehensive framework is used in this paper to assess the level of green transportation efficiency in China based on the instrumental variable – generalized method of moments model, followed by an examination of the impact of innovation in smart transportation technology on green transportation efficiency. Additionally, their non-linear relationship is explored, as are their important moderating and mediating effects.

Findings

The findings indicate that, first, the efficiency of green transportation is significantly enhanced by innovation in smart transportation technology, which means that investing in such technologies contributes to improving green transportation efficiency. Second, in areas where green transportation efficiency is initially low, smart transportation technology innovation exerts a particularly potent influence in driving green transportation efficiency, which underscores the pivotal role of such innovation in bolstering efficiency when it is lacking. Third, the relationship between smart transportation technology innovation and green transportation efficiency is moderated by information and communication technology, and the influence of smart transportation technology innovation on green transportation efficiency is realized through an increase in energy efficiency and carbon emissions efficiency.

Originality/value

Advancing green transportation is essential in establishing a low-carbon trajectory within the transportation sector.

Details

Smart and Resilient Transportation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2632-0487

Keywords

Open Access
Article
Publication date: 12 April 2019

Iman Ghalehkhondabi, Ehsan Ardjmand, William A. Young and Gary R. Weckman

The purpose of this paper is to review the current literature in the field of tourism demand forecasting.

14745

Abstract

Purpose

The purpose of this paper is to review the current literature in the field of tourism demand forecasting.

Design/methodology/approach

Published papers in the high quality journals are studied and categorized based their used forecasting method.

Findings

There is no forecasting method which can develop the best forecasts for all of the problems. Combined forecasting methods are providing better forecasts in comparison to the traditional forecasting methods.

Originality/value

This paper reviews the available literature from 2007 to 2017. There is not such a review available in the literature.

Details

Journal of Tourism Futures, vol. 5 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 22 April 2024

Mpumelelo Longweni and Lerato Education Mdaka

Listening is often considered the cornerstone of the communication process, with feedback being a crucial skill for effective management. The primary objective of this article…

Abstract

Purpose

Listening is often considered the cornerstone of the communication process, with feedback being a crucial skill for effective management. The primary objective of this article was to investigate the relationship between managers’ listening skills and feedback skills from their subordinates’ perspectives. Moreover, it explores the mediating effect of message-sending skills and the ability to deal with interference in this relationship.

Design/methodology/approach

This article deployed a quantitative, descriptive research design. The authors developed and distributed a self-administered questionnaire via non-probability convenience sampling, resulting in 304 useable responses.

Findings

The results of the main direct effect test (model 1) indicate that listening is positively associated with feedback. Model 2 established that message-sending skills did not directly mediate that relationship. On the other hand, the ability to deal with interference was found to mediate the relationship. Finally, model 4 showed the multi-mediating effect of message-sending skills and the ability to deal with interference in the relationship between listening and feedback.

Originality/value

As far as the researchers are aware, this paper is the first of its kind to show the ability to deal with interference as a mediating factor in a statistical model. Moreover, this study is the first to present a continuous intermediary role played by message-sending skills and the ability to deal with interference in the relationship between listening and feedback.

Details

European Journal of Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2183-4172

Keywords

Open Access
Article
Publication date: 21 March 2024

Giovanni De Luca and Monica Rosciano

The tourist industry has to adopt a big data-driven foresight approach to enhance decision-making in a post-COVID international landscape still marked by significant uncertainty…

Abstract

Purpose

The tourist industry has to adopt a big data-driven foresight approach to enhance decision-making in a post-COVID international landscape still marked by significant uncertainty and in which some megatrends have the potential to reshape society in the next decades. This paper, considering the opportunity offered by the application of the quantitative analysis on internet new data sources, proposes a prediction method using Google Trends data based on an estimated transfer function model.

Design/methodology/approach

The paper uses the time-series methods to model and predict Google Trends data. A transfer function model is used to transform the prediction of Google Trends data into predictions of tourist arrivals. It predicts the United States tourism demand in Italy.

Findings

The results highlight the potential expressed by the use of big data-driven foresight approach. Applying a transfer function model on internet search data, timely forecasts of tourism flows are obtained. The two scenarios emerged can be used in tourism stakeholders’ decision-making process. In a future perspective, the methodological path could be applied to other tourism origin markets, to other internet search engine or other socioeconomic and environmental contexts.

Originality/value

The study raises awareness of foresight literacy in the tourism sector. Secondly, it complements the research on tourism demand forecasting by evaluating the performance of quantitative forecasting techniques on new data sources. Thirdly, it is the first paper that makes the United States arrival predictions in Italy. Finally, the findings provide immediate valuable information to tourism stakeholders that could be used to make decisions.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

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