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Open Access
Article
Publication date: 14 July 2022

Karlo Puh and Marina Bagić Babac

As the tourism industry becomes more vital for the success of many economies around the world, the importance of technology in tourism grows daily. Alongside increasing tourism…

5871

Abstract

Purpose

As the tourism industry becomes more vital for the success of many economies around the world, the importance of technology in tourism grows daily. Alongside increasing tourism importance and popularity, the amount of significant data grows, too. On daily basis, millions of people write their opinions, suggestions and views about accommodation, services, and much more on various websites. Well-processed and filtered data can provide a lot of useful information that can be used for making tourists' experiences much better and help us decide when selecting a hotel or a restaurant. Thus, the purpose of this study is to explore machine and deep learning models for predicting sentiment and rating from tourist reviews.

Design/methodology/approach

This paper used machine learning models such as Naïve Bayes, support vector machines (SVM), convolutional neural network (CNN), long short-term memory (LSTM) and bidirectional long short-term memory (BiLSTM) for extracting sentiment and ratings from tourist reviews. These models were trained to classify reviews into positive, negative, or neutral sentiment, and into one to five grades or stars. Data used for training the models were gathered from TripAdvisor, the world's largest travel platform. The models based on multinomial Naïve Bayes (MNB) and SVM were trained using the term frequency-inverse document frequency (TF-IDF) for word representations while deep learning models were trained using global vectors (GloVe) for word representation. The results from testing these models are presented, compared and discussed.

Findings

The performance of machine and learning models achieved high accuracy in predicting positive, negative, or neutral sentiments and ratings from tourist reviews. The optimal model architecture for both classification tasks was a deep learning model based on BiLSTM. The study’s results confirmed that deep learning models are more efficient and accurate than machine learning algorithms.

Practical implications

The proposed models allow for forecasting the number of tourist arrivals and expenditure, gaining insights into the tourists' profiles, improving overall customer experience, and upgrading marketing strategies. Different service sectors can use the implemented models to get insights into customer satisfaction with the products and services as well as to predict the opinions given a particular context.

Originality/value

This study developed and compared different machine learning models for classifying customer reviews as positive, negative, or neutral, as well as predicting ratings with one to five stars based on a TripAdvisor hotel reviews dataset that contains 20,491 unique hotel reviews.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 3
Type: Research Article
ISSN: 2514-9792

Keywords

Open Access
Article
Publication date: 31 July 2020

Omar Alqaryouti, Nur Siyam, Azza Abdel Monem and Khaled Shaalan

Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help…

6924

Abstract

Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help government entities gain insights on the needs and expectations of their customers. Towards this end, we propose an aspect-based sentiment analysis hybrid approach that integrates domain lexicons and rules to analyse the entities smart apps reviews. The proposed model aims to extract the important aspects from the reviews and classify the corresponding sentiments. This approach adopts language processing techniques, rules, and lexicons to address several sentiment analysis challenges, and produce summarized results. According to the reported results, the aspect extraction accuracy improves significantly when the implicit aspects are considered. Also, the integrated classification model outperforms the lexicon-based baseline and the other rules combinations by 5% in terms of Accuracy on average. Also, when using the same dataset, the proposed approach outperforms machine learning approaches that uses support vector machine (SVM). However, using these lexicons and rules as input features to the SVM model has achieved higher accuracy than other SVM models.

Details

Applied Computing and Informatics, vol. 20 no. 1/2
Type: Research Article
ISSN: 2634-1964

Keywords

Open Access
Article
Publication date: 29 June 2022

Ibtissam Touahri

This paper purposed a multi-facet sentiment analysis system.

Abstract

Purpose

This paper purposed a multi-facet sentiment analysis system.

Design/methodology/approach

Hence, This paper uses multidomain resources to build a sentiment analysis system. The manual lexicon based features that are extracted from the resources are fed into a machine learning classifier to compare their performance afterward. The manual lexicon is replaced with a custom BOW to deal with its time consuming construction. To help the system run faster and make the model interpretable, this will be performed by employing different existing and custom approaches such as term occurrence, information gain, principal component analysis, semantic clustering, and POS tagging filters.

Findings

The proposed system featured by lexicon extraction automation and characteristics size optimization proved its efficiency when applied to multidomain and benchmark datasets by reaching 93.59% accuracy which makes it competitive to the state-of-the-art systems.

Originality/value

The construction of a custom BOW. Optimizing features based on existing and custom feature selection and clustering approaches.

Details

Applied Computing and Informatics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2634-1964

Keywords

Open Access
Article
Publication date: 21 November 2023

Ramón Barrera-Barrera

The main goal of this paper is to identify the attributes of consumer experience in Michelin-starred restaurants and to estimate their effects on restaurant ratings.

1484

Abstract

Purpose

The main goal of this paper is to identify the attributes of consumer experience in Michelin-starred restaurants and to estimate their effects on restaurant ratings.

Design/methodology/approach

A sample of 70,233 online reviews of 224 Spanish Michelin-starred restaurants were analysed with the latent Dirichlet allocation algorithm. A sentiment analysis and a logistic regression analysis were also employed to estimate the effect of attributes on restaurant ratings.

Findings

Customer attention, food quality, decor and ambience and value for money are frequently used to define restaurant experience. However, it is shown in this study that the experience in a Michelin-starred restaurant goes beyond the evaluation of those four attributes. Furthermore, the effect of the factors that were identified on customer satisfaction differed depending on the restaurant ratings.

Research limitations/implications

The findings are linked to the context of Spanish Michelin-starred restaurants. It is also assumed in this study that online reviews are based on truthful opinions.

Practical implications

Restaurant managers should primarily focus on customer attention and food quality to achieve customer satisfaction. In addition, those restaurants with an error-free service and a highly appreciated wine list among diners are more likely to achieve the culinary excellence that deserves a 5-star rating on TripAdvisor.

Originality/value

The attributes of the restaurant experience are frequently identified in literature reviews. Research based on text-mining analyses of customer reviews to discover a posteriori the factors that define a restaurant experience is scarce, and particularly difficult to find in the context of Michelin-starred restaurants.

Details

British Food Journal, vol. 125 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Open Access
Article
Publication date: 18 July 2023

Shinta Rahma Diana and Farida Farida

Technology acceptance is a measure of that technology’s usefulness. Oil palm is one of the biggest contributors to Indonesia’s revenues, thus fueling its economy. Using remote…

Abstract

Purpose

Technology acceptance is a measure of that technology’s usefulness. Oil palm is one of the biggest contributors to Indonesia’s revenues, thus fueling its economy. Using remote sensing would allow a plantation to monitor and forecast its production and the amount of fertilizer used. This review aims to provide a policy recommendation in the form of a strategy to improve the added value of Indonesia’s oil palm and support the government in increasing oil palm production. This recommendation needs to be formulated by determining the users’ acceptance of remote sensing technology (state-owned plantations, private plantation companies and smallholder plantations).

Design/methodology/approach

This review’s methodology used sentiment analysis through text mining (bag of words model). The study’s primary data were from focus group discussions (FGDs), questionnaires, observations on participants, audio-visual documentation and focused discussions based on group category. The results of interviews and FGDs were transcribed into text and analyzed to 1) find words that can represent the content of the document; 2) classify and determine the frequency (word cloud); and finally 3) analyze the sentiment.

Findings

The result showed that private plantation companies and state-owned plantations had extremely high positive sentiments toward using remote sensing in their oil palm plantations, whereas smallholders had a 60% resistance. However, there is still a possibility for this technology’s adoption by smallholders, provided it is free and easily applied.

Research limitations/implications

Basically, technology is applied to make work easier. However, not everyone is tech-savvy, especially the older generations. One dimension of technology acceptance is user/customer retention. New technology would not be immediately accepted, but there would be user perceptions about its uses and ease. At first, people might be reluctant to accept a new technology due to the perception that it is useless and difficult. Technology acceptance is the gauge of how useful technology is in making work easier compared to conventional ways.

Practical implications

Therefore, technology acceptance needs to be improved among smallholders by intensively socializing the policies, and through dissemination and dedication by academics and the government.

Social implications

The social implications of using technology are reducing the workforce, but the company will be more profitable and efficient.

Originality/value

Remote sensing is one of the topics that people have not taken up in a large way, especially sentiment analysis. Acceptance of technology that utilizes remote sensing for plantations is very useful and efficient. In the end, company profits can be allocated more toward empowering the community and the environment.

Details

Arab Gulf Journal of Scientific Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1985-9899

Keywords

Open Access
Article
Publication date: 19 December 2022

Baojun Ma, Jingxia He, Hui Yuan, Jian Zhang and Chi Zhang

Corporate social responsibility (CSR) is significant in the financial market. Despite plenty of existing research on CSR, few studies have quantified the fine-grained aspects of…

793

Abstract

Purpose

Corporate social responsibility (CSR) is significant in the financial market. Despite plenty of existing research on CSR, few studies have quantified the fine-grained aspects of CSR and examined how diverse CSR aspects are associated with firms' trade credit. Based on the released CSR reports, this paper strives to measure the CSR fulfillment of firms and examine the relationships between CSR and trade credit in terms of textual features presented in these reports.

Design/methodology/approach

This research proposes a natural language processing-based framework to extract the overall readability and the sentiment of fine-grained aspects from CSR reports, which can signal the performance of firms' CSR in diverse aspects. Furthermore, this paper explores how the textual features are associated with trade credit through partial dependence plots (PDPs), and PDPs can generate both linear and nonlinear relationships.

Findings

The study’s results reveal that the overall readability of the reports is positively associated with trade credit, while the performance of the fine-grained CSR aspects mentioned in the CSR reports matters differently. The performance of the environment has a positive impact on trade credit; the performance of creditors, suppliers and information disclosure, shows a U-shaped influence on trade credit; while the performance of the government and customers is negatively associated with trade credit.

Originality/value

This study expands the scope of research on CSR and trade credit by investigating fine-grained aspects covered in CSR reports. It also offers some managerial implications in the allocation of CSR resources and the presentation of CSR reports.

Details

Journal of Electronic Business & Digital Economics, vol. 2 no. 1
Type: Research Article
ISSN: 2754-4214

Keywords

Open Access
Article
Publication date: 6 April 2023

Karlo Puh and Marina Bagić Babac

Predicting the stock market's prices has always been an interesting topic since its closely related to making money. Recently, the advances in natural language processing (NLP…

3816

Abstract

Purpose

Predicting the stock market's prices has always been an interesting topic since its closely related to making money. Recently, the advances in natural language processing (NLP) have opened new perspectives for solving this task. The purpose of this paper is to show a state-of-the-art natural language approach to using language in predicting the stock market.

Design/methodology/approach

In this paper, the conventional statistical models for time-series prediction are implemented as a benchmark. Then, for methodological comparison, various state-of-the-art natural language models ranging from the baseline convolutional and recurrent neural network models to the most advanced transformer-based models are developed, implemented and tested.

Findings

Experimental results show that there is a correlation between the textual information in the news headlines and stock price prediction. The model based on the GRU (gated recurrent unit) cell with one linear layer, which takes pairs of the historical prices and the sentiment score calculated using transformer-based models, achieved the best result.

Originality/value

This study provides an insight into how to use NLP to improve stock price prediction and shows that there is a correlation between news headlines and stock price prediction.

Details

American Journal of Business, vol. 38 no. 2
Type: Research Article
ISSN: 1935-5181

Keywords

Open Access
Article
Publication date: 28 November 2022

Ruchi Kejriwal, Monika Garg and Gaurav Sarin

Stock market has always been lucrative for various investors. But, because of its speculative nature, it is difficult to predict the price movement. Investors have been using both…

1017

Abstract

Purpose

Stock market has always been lucrative for various investors. But, because of its speculative nature, it is difficult to predict the price movement. Investors have been using both fundamental and technical analysis to predict the prices. Fundamental analysis helps to study structured data of the company. Technical analysis helps to study price trends, and with the increasing and easy availability of unstructured data have made it important to study the market sentiment. Market sentiment has a major impact on the prices in short run. Hence, the purpose is to understand the market sentiment timely and effectively.

Design/methodology/approach

The research includes text mining and then creating various models for classification. The accuracy of these models is checked using confusion matrix.

Findings

Out of the six machine learning techniques used to create the classification model, kernel support vector machine gave the highest accuracy of 68%. This model can be now used to analyse the tweets, news and various other unstructured data to predict the price movement.

Originality/value

This study will help investors classify a news or a tweet into “positive”, “negative” or “neutral” quickly and determine the stock price trends.

Details

Vilakshan - XIMB Journal of Management, vol. 21 no. 1
Type: Research Article
ISSN: 0973-1954

Keywords

Open Access
Article
Publication date: 16 November 2023

Bahareh Farhoudinia, Selcen Ozturkcan and Nihat Kasap

This paper aims to conduct an interdisciplinary systematic literature review (SLR) of fake news research and to advance the socio-technical understanding of digital information…

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Abstract

Purpose

This paper aims to conduct an interdisciplinary systematic literature review (SLR) of fake news research and to advance the socio-technical understanding of digital information practices and platforms in business and management studies.

Design/methodology/approach

The paper applies a focused, SLR method to analyze articles on fake news in business and management journals from 2010 to 2020.

Findings

The paper analyzes the definition, theoretical frameworks, methods and research gaps of fake news in the business and management domains. It also identifies some promising research opportunities for future scholars.

Practical implications

The paper offers practical implications for various stakeholders who are affected by or involved in fake news dissemination, such as brands, consumers and policymakers. It provides recommendations to cope with the challenges and risks of fake news.

Social implications

The paper discusses the social consequences and future threats of fake news, especially in relation to social networking and social media. It calls for more awareness and responsibility from online communities to prevent and combat fake news.

Originality/value

The paper contributes to the literature on information management by showing the importance and consequences of fake news sharing for societies. It is among the frontier systematic reviews in the field that covers studies from different disciplines and focuses on business and management studies.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

Open Access
Article
Publication date: 20 October 2021

Wenjie Fan, Yong Liu, Hongxiu Li, Virpi Kristiina Tuunainen and Yanqing Lin

Drawing on attribution theory, the current paper aims to examine the effects of review content structures on online review helpfulness, focusing on three pertinent variables…

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Abstract

Purpose

Drawing on attribution theory, the current paper aims to examine the effects of review content structures on online review helpfulness, focusing on three pertinent variables: review sidedness, information factuality, and emotional intensity at the beginning of a review. Moreover, the moderating roles of reviewer reputation and review sentiment are investigated.

Design/methodology/approach

The review sentiment of 144,982 online hotel reviews was computed at the sentence level by considering the presence of adverbs and negative terms. Then, the authors quantified the impact of variables that were pertinent to review content structures on online review helpfulness in terms of review sidedness, information factuality and emotional intensity at the beginning of a review. Zero-inflated negative binomial regression was employed to test the model.

Findings

The results reveal that review sidedness negatively affects online review helpfulness, and reviewer reputation moderates this effect. Information factuality positively affects online review helpfulness, and positive sentiment moderates this impact. A review that begins with a highly emotional statement is more likely to be perceived as less helpful.

Originality/value

Using attribution theory as a theoretical lens, this study contributes to the online customer review literature by investigating the impact of review content structures on online review helpfulness and by demonstrating the important moderating effects of reviewer reputation and review sentiment. The findings can help practitioners develop effective review appraisal mechanisms and guide consumers in producing helpful reviews.

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