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Book part
Publication date: 16 October 2017

Jiří šubrt

Abstract

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The Perspective of Historical Sociology
Type: Book
ISBN: 978-1-78743-363-2

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Book part
Publication date: 28 January 2022

John Scott

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Structure and Social Action
Type: Book
ISBN: 978-1-80262-800-5

Open Access
Book part
Publication date: 29 September 2023

Giuseppe Bolotta

Thailand has seen waves of youth-led protests over the past three years. Pro-democracy youth activists have vociferously criticised authority figures: teachers, parents and…

Abstract

Thailand has seen waves of youth-led protests over the past three years. Pro-democracy youth activists have vociferously criticised authority figures: teachers, parents and political leaders, especially the king. Drawing on vignettes assembled over a 14-year ethnographic work with young people in Thailand, as well as on current research on youth (online and offline) activism in Bangkok, I examine the multi-layered meaning of kinship in Thai society. The chapter reveals the political nature of childhood and parenthood as entangled modes of governance that come into being with other, both local and international cultural entities. I argue that Thai youth activists are attempting to rework dominant tropes that sustain “age-patriarchy” in the Buddhist kingdom. Their “engaged siblinghood” aims to reframe Thailand's generational order, refuting the moral principles that establish citizens' political subordination to monarchical paternalism and, relatedly, children's unquestionable respect to parents. As I show, Thai youth activists are doing so by engaging creatively with transnational discourses such as “democracy” and “children's rights,” while simultaneously drawing on K-pop icons, Japanese manga and Buddhist astrology. In articulating their dissent, these youths are thus bearers of a “bottom-up cosmopolitanism” that channels culturally hybrid, and politically subversive notions of childhood and citizenship in Southeast Asia's cyberspace and beyond. Whatever the outcome of their commitment, Thai youth activism signals the cultural disarticulation of the mytheme of the Father in Thailand, as well as the growing political influence of younger generations in the region.

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The Emerald Handbook of Childhood and Youth in Asian Societies
Type: Book
ISBN: 978-1-80382-284-6

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Book part
Publication date: 14 September 2018

Abstract

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Authenticity & Tourism
Type: Book
ISBN: 978-1-78754-817-6

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Book part
Publication date: 27 July 2022

Gonzalo Iparraguirre

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Cultural Rhythmics
Type: Book
ISBN: 978-1-80382-823-7

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IDeaLs (Innovation and Design as Leadership)
Type: Book
ISBN: 978-1-80071-834-0

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Book part
Publication date: 11 July 2023

Abstract

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Collective Entrepreneurship in the Contemporary European Services Industries: A Long Term Approach
Type: Book
ISBN: 978-1-80117-950-8

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Book part
Publication date: 27 January 2023

Zoe Hurley

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Social Media Influencing in The City of Likes
Type: Book
ISBN: 978-1-80262-756-5

Open Access
Article
Publication date: 9 December 2021

Ann-Marie Kennedy, Martin K.J. Waiguny and Maree Alice Lockie

This paper seeks to explore the functions of Christmas mythemes for children’s consumption culture development. In addition, the purpose of this study is to provide an insight on…

1621

Abstract

Purpose

This paper seeks to explore the functions of Christmas mythemes for children’s consumption culture development. In addition, the purpose of this study is to provide an insight on the development of Central European Children into customers and how mythemes are associated with the wishing behaviour.

Design/methodology/approach

Levi-Strauss’ (1955) structural analysis was used to uncover the mythemes of the Christmas story for Austrian children. These mythemes then informed a thematic analysis of 283 Austrian children’s Christmas letters. Campbell’s (1970) functions of myths were used to reflect on the findings.

Findings

The Christmas mythemes uncovered were found to encourage materialism by linking self-enhancement (good acquirement) with self-transcendent (good behaviour) values. The role of myths to relieve the tension between the incongruent values of collective/other-oriented and materialistic values is expanded upon. Such sanctification of selfish good acquisition is aided by the mythemes related especially to the Christkind and baby Jesus. Instead, marketers should use Christmas mythemes which emphasise family and collective/other-centred values.

Originality/value

By first uncovering the “mythemes” related to Christmas, the authors contribute to the academic understanding of Christmas, going beyond origin or single myth understandings and acknowledging the multifaceted components of Christmas. The second contribution is in exploring mytheme’s representation in children’s Christmas letters and reflecting on their functions. This differs from previous literature because it looks at one of the main cultural vehicles for Christmas socialisation and its intersection with the mythemes that feed children’s consumption culture formation. Through the authors’ presentation of a conceptual framework that links mytheme functions with proximal processes using a socioecological viewpoint, the authors demonstrate the guidance of mythemes in children’s development. The third contribution is a reflection on the potential ethical implications for children’s formation of their consumer culture based on the functions of the mythemes. Furthermore, the authors add to the existing body of research by investigating a Central European context.

Content available
Article
Publication date: 1 March 2011

Jeff Vanevenhoven, Doan Winkel, Debra Malewicki, William L. Dougan and James Bronson

We offer a theoretical account of how two types of bricolage influence the entrepreneurial process. The first type involves social relationships or physical or functional assets…

2998

Abstract

We offer a theoretical account of how two types of bricolage influence the entrepreneurial process. The first type involves social relationships or physical or functional assets, and thus pertains to an entrepreneurʼs external resources used in the instantiation of operations of a new venture. The second type pertains to an entrepreneurʼs internal resources‐experiences, credentials, knowledge, and certifications‐which the entrepreneur appropriates, assembles, modifies and deploys in the presentation of a narrative about the entrepreneurial process. We argue that both types of bricolage are essential to the success of a venturing attempt.

Details

New England Journal of Entrepreneurship, vol. 14 no. 2
Type: Research Article
ISSN: 2574-8904

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