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Article
Publication date: 27 February 2024

Shiqi Li

This study aims to uncover the underlying mechanism between the time length of We-media videos and customer satisfaction (CS)/participation (CP) based on experiential marketing…

Abstract

Purpose

This study aims to uncover the underlying mechanism between the time length of We-media videos and customer satisfaction (CS)/participation (CP) based on experiential marketing theory.

Design/methodology/approach

Two datasets were collected from Bilibili; 308 data were used with bootstrapping for multiple linear regressions (MLR) to test the hypotheses, and 2,670 data were used for structural equation modelling (SEM) to verify robustness.

Findings

Videos’ time length acts as both a price and provision element of experiential marketing. As a price element, its linear term affects CS negatively but CP positively. As a provision element, its quadratic term affects CS positively but CP negatively.

Practical implications

Marketing management personnel and video creators at Bilibili could optimise videos’ time length as suggested. We-media video platforms should encourage high-quality videos with sufficient time lengths to improve CS. Video creators could balance CS and CP, as suggested.

Originality/value

This research proposed platform, provision, price and propagation as experiential marketing elements concerning experiences in online virtual encounters. It found CS was affected positively by provision but negatively by price, whereas the opposite is true for CP. Time length affects CS/CP as both a price and provision element, which may explain the neglect of significant relationships between the time length and marketing performances of videos.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 January 2024

Rilwan Kayode Apalowo, Mohamad Aizat Abas, Muhamed Abdul Fatah Muhamed Mukhtar, Fakhrozi Che Ani and Mohamad Riduwan Ramli

This study aims to investigate the reliability issues of microvoid cracks in solder joint packages exposed to thermal cycling fatigue.

Abstract

Purpose

This study aims to investigate the reliability issues of microvoid cracks in solder joint packages exposed to thermal cycling fatigue.

Design/methodology/approach

The specimens are subjected to JEDEC preconditioning level 1 (85 °C/85%RH/168 h) with five times reflow at 270°C. This is followed by thermal cycling from 0°C to 100°C, per IPC-7351B standards. The specimens' cross-sections are inspected for crack growth and propagation under backscattered scanning electronic microscopy. The decoupled thermomechanical simulation technique is applied to investigate the thermal fatigue behavior. The impacts of crack length on the stress and fatigue behavior of the package are investigated.

Findings

Cracks are initiated from the ball grid array corner of the solder joint, propagating through the transverse section of the solder ball. The crack growth increases continuously up to 0.25-mm crack length, then slows down afterward. The J-integral and stress intensity factor (SIF) values at the crack tip decrease with increased crack length. Before 0.15-mm crack length, J-integral and SIF reduce slightly with crack length and are comparatively higher, resulting in a rapid increase in crack mouth opening displacement (CMOD). Beyond 0.25-mm crack length, the values significantly decline, that there is not much possibility of crack growth, resulting in a negligible change in CMOD value. This explains the crack growth arrest obtained after 0.25-mm crack length.

Practical implications

This work's contribution is expected to reduce the additional manufacturing cost and lead time incurred in investigating reliability issues in solder joints.

Originality/value

The work investigates crack propagation mechanisms of microvoid cracks in solder joints exposed to moisture and thermal fatigue, which is still limited in the literature. The parametric variation of the crack length on stress and fatigue characteristics of solder joints, which has never been conducted, is also studied.

Details

Soldering & Surface Mount Technology, vol. 36 no. 2
Type: Research Article
ISSN: 0954-0911

Keywords

Article
Publication date: 5 January 2024

Neslihan Arslan and Eda Köksal

The goal of this narrative review was to look at the link between the Mediterranean diet (MD) and the telomere length. Furthermore, this study aims to understand the impact of the…

Abstract

Purpose

The goal of this narrative review was to look at the link between the Mediterranean diet (MD) and the telomere length. Furthermore, this study aims to understand the impact of the MD on obesity-related telomere length.

Design/methodology/approach

Relevant literature was reviewed to explore the potential influence of the MD on telomere length and its association with obesity.

Findings

The MD is one of the healthiest diets of all known dietary patterns, and it is also linked to the telomere length. Except for fruits and vegetables, the main findings for other MD components are inconsistent. In terms of antioxidant and antiinflammatory properties, using the MD as a weight loss approach is a good method. For predicting changes in obesity characteristics, the initial telomere length is critical. However, there are not many studies in the field that have looked at the MD as a weight loss approach and its link to the telomere length. As a result, more research is needed to understand these connections in various groups.

Originality/value

This study is unique since it examines the MD, telomere length and obesity-related consequences. This study examines the MD, telomere length and obesity to determine if the MD can help lose weight while maintaining telomere length. As there are few studies on MD weight loss and telomere length, the work emphasizes the need for greater research in this area. This study fills a research gap and improves the understanding of nutrition, telomere biology and obesity-related outcomes.

Details

Nutrition & Food Science , vol. 54 no. 2
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 12 September 2023

Chengxia Liu

Under the widely used testing methods for fabric bending behavior, only one result for one direction can be obtained by using one fabric which is low efficient. To obtain fabric…

Abstract

Purpose

Under the widely used testing methods for fabric bending behavior, only one result for one direction can be obtained by using one fabric which is low efficient. To obtain fabric bending anisotropy, it is necessary to conduct a great many testing experiments. The purpose of this paper is to investigate a novel, efficient and visual method that can measure fabric bending anisotropy.

Design/methodology/approach

Fabrics are first cut into special shapes with eight strips including four directions, 0°(warp direction), 90°(weft direction), 45 and 135°(true bias), then are put onto the self-designed instrument. After that a camera is used to take picture from the right above the prism. New parameters, projection area, projection length, projection length, falling height and falling index (S, L, H and I in short) are obtained. Furthermore, standard deviation of them (SDS, SDL, SDH and SDI in short) are extracted for the characterization of bending anisotropy.

Findings

Results show that the new method has good feasibility and S, L and I can be used to express fabric bending property well. Of all the four new parameters, SDL has the highest correlation with SD of bending length, SDS the second and SDH the third. That is, SDL can characterize bending anisotropy best. Taken convenience of data acquisition and correlation into consideration, bending length L is the best parameter. Average L and SDL in four directions can be combined to express the comprehensive bending behavior of fabrics.

Originality/value

The new method can measure and characterize both the fabric bending property and bending anisotropy. Besides its high efficiency, it can display fabric bending or bending anisotropy visually and directly.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 4 April 2023

Aditi Galada and Fatma Baytar

The purpose of the present study was to improve the fit of women’s bifurcated garments by developing an equation that can predict the crotch length accurately by using a few basic…

Abstract

Purpose

The purpose of the present study was to improve the fit of women’s bifurcated garments by developing an equation that can predict the crotch length accurately by using a few basic body measurements. This equation could provide a simple mass-customization approach to the design of bifurcated garments.

Design/methodology/approach

Demographic characteristics and easy-to-record body measurements available in the size USA database were used to predict the crotch length. Different methodologies including best subset regression, lasso regression and principal components regression were experimented with to identify the most important predictor variables and establish a relationship between the significant predictors and crotch length.

Findings

The lasso regression model provided the highest accuracy, required only five body dimensions and dealt with multicollinearity. The preliminary pattern preparation and garment fit tests indicated that by utilizing the proposed equation, patterns of customized garments could be successfully altered to match the crotch length of the customer, thereby, improving the precision and efficiency of the pattern making process.

Originality/value

Crotch length is a crucial measurement as it determines bifurcated garment comfort as well as aesthetic fit. The crotch length is usually estimated arbitrarily based on non-scientific methods while drafting patterns, and this increases the likelihood of dissatisfaction with the fit of the lower-body garments. The present study suggested an algorithm that could predict crotch length with 90.53% accuracy using the body dimensions height, hips, waist height, knee height and arm length.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 9 January 2024

Kathiravan Balusamy, Vinothraj A. and Suresh V.

The purpose of this study is to explore the effects of aerospike and hemispherical aerodisks on flow characteristics and drag reduction in supersonic flow over a blunt body…

Abstract

Purpose

The purpose of this study is to explore the effects of aerospike and hemispherical aerodisks on flow characteristics and drag reduction in supersonic flow over a blunt body. Specifically, the study aims to analyze the impact of varying the length of the cylindrical rod in the aerospike (ranging from 0.5 to 2.0 times the diameter of the blunt body) and the diameter of the hemispherical disk (ranging from 0.25 to 0.75 times the blunt body diameter). CFD simulations were conducted at a supersonic Mach number of 2 and a Reynolds number of 2.79 × 106.

Design/methodology/approach

ICEM CFD and ANSYS CFX solver were used to generate the three-dimensional flow along with its structures. The flow structure and drag coefficient were computed using Reynolds-averaged Navier–Stokes equation model. The drag reduction mechanism was also explained using the idea of dividing streamline and density contour. The performance of the aero spike length and the effect of aero disk size on the drag are investigated.

Findings

The separating shock is located in front of the blunt body, forming an effective conical shape that reduces the pressure drag acting on the blunt body. It was observed that extending the length of the spike beyond a specific critical point did not impact the flow field characteristics and had no further influence on the enhanced performance. The optimal combination of disk and spike length was determined, resulting in a substantial reduction in drag through the introduction of the aerospike and disk.

Research limitations/implications

To predict the accurate results of drag and to reduce the simulation time, a hexa grid with finer mesh structure was adopted in the simulation.

Practical implications

The blunt nose structures are primarily employed in the design of rockets, missiles, and re-entry capsules to withstand higher aerodynamic loads and aerodynamic heating.

Originality/value

For the optimized size of the aero spike, aero disk is also optimized to use the benefits of both.

Details

Aircraft Engineering and Aerospace Technology, vol. 96 no. 2
Type: Research Article
ISSN: 1748-8842

Keywords

Article
Publication date: 3 April 2024

Ashish Bhatt and Shripad P. Mahulikar

Aero-engine exhaust plume length can be more than the aircraft length, making it easier to detect and track by infrared seeker. Aim of this study is to analyze the effect of free…

Abstract

Purpose

Aero-engine exhaust plume length can be more than the aircraft length, making it easier to detect and track by infrared seeker. Aim of this study is to analyze the effect of free stream Mach number (M) on length of potential core of plume. Also, change in infrared (IR) signature of plume and aircraft surface with variation in elevation angle (θ) is examined.

Design/methodology/approach

Convergent divergent (CD) nozzle is located outside the rear fuselage of the aircraft. A two dimensional axisymmetric computational fluid dynamics (CFD) study was carried out to study effect of M on potential core. The CFD data with aircraft and plume was then used for IR signature analysis. The sensor position is changed with respect to aircraft from directly bottom towards frontal section of aircraft. The IR signature is studied in mid wave IR (MWIR) and long wave IR (LWIR) band.

Findings

The potential plume core length and width increases as M increases. At higher altitudes, the potential core length increases for a fixed M. The plume emits radiation in the MWIR band, whereas the aerodynamically heated aircraft surface emits IR in the LWIR band. The IR signature in the MWIR band continuously decreases as the sensor position changes from directly bottom towards frontal. In the LWIR band the IR signature initially decreases as the sensor moves from the directly bottom to the frontal, as the sensor begins to see the wing leading edges and nose cone, the IR signature in the LWIR band slightly increases.

Originality/value

The novelty of this study comes from the data reported on the effect of free stream Mach number on the potential plume core and variation of the overall IR signature of aircraft with change in elevation angle from directly below towards frontal section of aircraft.

Details

Aircraft Engineering and Aerospace Technology, vol. 96 no. 3
Type: Research Article
ISSN: 1748-8842

Keywords

Article
Publication date: 29 June 2023

Haoran Zhu and Xueying Liu

Scientific impact is traditionally assessed with citation-based metrics. Recently, altmetric indices have been introduced to measure scientific impact both within academia and…

Abstract

Purpose

Scientific impact is traditionally assessed with citation-based metrics. Recently, altmetric indices have been introduced to measure scientific impact both within academia and among the general public. However, little research has investigated the association between the linguistic features of research article titles and received online attention. To address this issue, the authors examined in the present study the relationship between a series of title features and altmetric attention scores.

Design/methodology/approach

The data included 8,658 titles of Science articles. The authors extracted six features from the title corpus (i.e. mean word length, lexical sophistication, lexical density, title length, syntactic dependency length and sentiment score). The authors performed Spearman’s rank analyses to analyze the correlations between these features and online impact. The authors then conducted a stepwise backward multiple regression to identify predictors for the articles' online impact.

Findings

The correlation analyses revealed weak but significant correlations between all six title features and the altmetric attention scores. The regression analysis showed that four linguistic features of titles (mean word length, lexical sophistication, title length and sentiment score) have modest predictive effects on the online impact of research articles.

Originality/value

In the internet era with the widespread use of social media and online platforms, it is becoming increasingly important for researchers to adapt to the changing context of research evaluation. This study identifies several linguistic features that deserve scholars’ attention in the writing of article titles. It also has practical implications for academic administrators and pedagogical implications for instructors of academic writing courses.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 16 August 2023

Hong Yuan, Jun Han, Huaqiang Lu, Junhui Li and Lan Zeng

Due to its inexpensive production costs, low stress concentration and maintenance-friendliness, the adhesive bonded pipe joint is frequently utilized for pipe connection. However…

Abstract

Purpose

Due to its inexpensive production costs, low stress concentration and maintenance-friendliness, the adhesive bonded pipe joint is frequently utilized for pipe connection. However, further theoretical analysis is needed to understand the debonding failure mechanism of such bonded pipe joints under axial tension.

Design/methodology/approach

In this study, based on the bi-linear cohesive zone model, the integrated closed-form solutions were derived by considering the axial stiffness ratio and failure stage to determine the relative interfacial slip, interfacial shear stress and relationship of tension–displacement in the bonded pipe joint.

Findings

Additionally, solutions for the critical bonded length and the ultimate load capacity were put forth. Besides, the numerical study was conducted to verify the theoretical solutions regarding the load–displacement relationship. The interfacial shear stress distribution at different failure stages was presented to understand the interfacial shear stress transmission and debonding process. The effect of bonded length on the ultimate load and ductility of pipe joints was also discussed.

Originality/value

The findings in this study can give a reference for the design of bonded pipe joints in their actual engineering applications.

Details

Engineering Computations, vol. 40 no. 7/8
Type: Research Article
ISSN: 0264-4401

Keywords

Open Access
Article
Publication date: 21 March 2024

Warisa Thangjai and Sa-Aat Niwitpong

Confidence intervals play a crucial role in economics and finance, providing a credible range of values for an unknown parameter along with a corresponding level of certainty…

Abstract

Purpose

Confidence intervals play a crucial role in economics and finance, providing a credible range of values for an unknown parameter along with a corresponding level of certainty. Their applications encompass economic forecasting, market research, financial forecasting, econometric analysis, policy analysis, financial reporting, investment decision-making, credit risk assessment and consumer confidence surveys. Signal-to-noise ratio (SNR) finds applications in economics and finance across various domains such as economic forecasting, financial modeling, market analysis and risk assessment. A high SNR indicates a robust and dependable signal, simplifying the process of making well-informed decisions. On the other hand, a low SNR indicates a weak signal that could be obscured by noise, so decision-making procedures need to take this into serious consideration. This research focuses on the development of confidence intervals for functions derived from the SNR and explores their application in the fields of economics and finance.

Design/methodology/approach

The construction of the confidence intervals involved the application of various methodologies. For the SNR, confidence intervals were formed using the generalized confidence interval (GCI), large sample and Bayesian approaches. The difference between SNRs was estimated through the GCI, large sample, method of variance estimates recovery (MOVER), parametric bootstrap and Bayesian approaches. Additionally, confidence intervals for the common SNR were constructed using the GCI, adjusted MOVER, computational and Bayesian approaches. The performance of these confidence intervals was assessed using coverage probability and average length, evaluated through Monte Carlo simulation.

Findings

The GCI approach demonstrated superior performance over other approaches in terms of both coverage probability and average length for the SNR and the difference between SNRs. Hence, employing the GCI approach is advised for constructing confidence intervals for these parameters. As for the common SNR, the Bayesian approach exhibited the shortest average length. Consequently, the Bayesian approach is recommended for constructing confidence intervals for the common SNR.

Originality/value

This research presents confidence intervals for functions of the SNR to assess SNR estimation in the fields of economics and finance.

Details

Asian Journal of Economics and Banking, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2615-9821

Keywords

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