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In the context of international assignments, repatriates are confronted with social, organisational and cultural challenges. However, the impact of community and social support on the reintegration process has gone unnoticed. The purpose of this paper is to identify the influencing factors on the reintegration process of expatriates who were sent to Asia, especially considering social support and the role of the community. In the context of the community, this paper discusses which factors influence the reintegration process after repatriates return to Germany.

In order to research reintegration problems as well as social support and the role of the community, seven semi-structured interviews were conducted with repatriates from Germany.

The central results of the study show that there are variables in different areas that influence the reintegration process of repatriates sent to Asia, which have both reintegration-promoting and reintegration-inhibiting effects. Furthermore, it was found that a lack of support from social networks in the home country has negative effect on the reintegration process causing repatriates to stay in known repatriate communities.

The results of the study demonstrate that social networks and communities in the home country represent crucial challenges in the reintegration process. Furthermore, it demonstrates the need for future exploratory research into this area to gain further insights into this topic.

Previous research in sociology, psychology and fashion studies has investigated the concept of diversity in the fashion context, but the topic remains largely understudied within the realm of consumer research. This study aims to examine the reactions of underrepresented women to the fashion industry’s lack of diversity.

A total of 38 semi-structured in-depth interviews were conducted among a sample of female consumers who were diverse with respect to racial and ethnic background, socioeconomic class, religion, sexual orientation, age, body type and physical appearance.

Using Bourdieu’s forms of capital – social, cultural, economic and symbolic – the findings shed light on the process of virtual community formation on social media in response to the lack of diversity in fashion; reveal fashion consumers’ power to enact institution-level change, compelling the industry to become more diverse and inclusive; demonstrate the outcomes of capital accumulation and illustrate how all forms of capital are produced by and reproduce each other.

This study proposes a new outcome of capital accumulation on virtual communities, termed “transformative value,” in addition to the social and information values identified in earlier scholarship.

There is a growing demand of Halal products and services in a number of non-Muslim countries. Although Muslim consumers have been studied in several research studies but there is dearth of empirical studies about the perceptions of non-Muslims towards Halal. The purpose of this paper is to investigate the perceptions of non-Muslims towards Halal products and services.

The data were collected from non-Muslims of UK through snowball sampling technique. In total, 29 interviews were conducted. The consumer perceptions were explored about Halal foods. The qualitative data were analysed for thematic analysis by adopting Spiggle’s steps for data analysis.

It was found out that majority of the non-Muslims have positive perceptions regarding the Halal products and services as far as quality is concerned. The themes which emerged from these interviews were quality, knowledge about Halal, acculturation and animal welfare issues.

This study will guide the Halal marketers about how to market the Halal products and services from the non-Muslim customers.

This is probably among the rare studies on non-Muslims regarding their perceptions towards Halal.