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The concept of bleisure is a tourism term that has emerged recently and has become popular. Participation of employees, especially managers and people in business who go on business trips, in leisure activities during their full-time business trips has revealed the bleisure trend. Although bleisure has emerged as a term in recent years, it has been seen that people combine vacations and business trips in previous years.

Considering the research on bleisure tourism, it is thought that bleisure tourism can be helpful to increase employee productivity. The fact that individuals who go on business trips very often are away from their family or friends can create a social deformation. However, people who go on business trips within the scope of bleisure tourism sometimes can take their close friends or family members with them. This provides extra motivation for bleisure tourists and increases work efficiency. However, it is beneficial to plan bleisure tourism. Excessive entertainment or shopping can lead to distraction, being late for work and being over budget on a business trip. For this reason, bleisure should be planned jointly with tourism agencies and companies.

Bleisure tourism will benefit business travellers, travel companies, hotels, restaurants, other tourism businesses and local people. For this reason, it is necessary to focus on studies related to bleisure tourism, a new tourism trend.

The purpose of this paper is to ascertain the factors that led to Cape Town’s gay village to transform from a “gaytrified” tourism mecca to a “heterosexualised” urban space, from a gay leisure space owner perspective.

Empirical observations of the six remaining gay leisure space owners in De Waterkant (population) are taken into account by using semi-structured interviews. All narratives are analysed in Altas.ti – qualitative data analysis software – to identify applicable factors, which participants believe are contributing to the “de-gaying” of Cape Town’s gay village.

From the conducted analyses, it becomes apparent that Western theorisation of the “de-gaying” of gay villages is not universally applicable as certain factors contributing to De Waterkant’s demise appear to be location-specific, suggesting that Western theory is insufficient to explain gay spatial realities in non-Western contexts such as South Africa. The identified factors responsible for the “de-gaying” of De Waterkant adversely affect Cape Town’s status as a gay capital and its ability to market this gay neighbourhood to attract the gay tourism market. This may result in lost socio-economic opportunities considering the financial contribution of gay travellers to the local tourist economy.

This study is the first of its kind to use first-hand narratives of the six remaining gay business owners in De Waterkant and marks the first attempt to investigate the factors, from a non-Western perspective, which led to the “de-gaying” of Africa’s only gay village. Taking into account the socio-economic value added by gay tourism, the findings provide the first non-Western perspective on the demise of Africa’s and South Africa’s only gay neighbourhood from a gay leisure space owner perspective, including the possible repercussions on Cape Town’s local tourist economy. Some tactical considerations and recommendations are suggested to ensure the continuation of gay tourism in the city.

This study investigated an appended belief-attitude-intention (BAI) model, which included two antecedent beliefs of attitude and two marketing factors as additional determinants of air traveller behavioural intentions towards low-cost airlines (LCAs). The hypothesized relationships were compared across different behaviouristic groups based on flying frequency, travel purpose and travel party size.

Survey data from 331 air travellers intercepted at a major international airport in Thailand were analysed using structural equation modelling and bootstrapping multiple-group comparisons to investigate the hypothesized mediation and moderation effects.

Results indicate that behavioural intention towards LCAs is largely influenced by perceived price, followed by attitude towards LCAs and subjective norm and not determined by airport accessibility. Antecedent beliefs of perceived service quality and uncertainty avoidance influence behavioural intention, as mediated by attitude towards LCAs. The role of subjective norm varied among air traveller groups.

Managers can manage price perceptions by focusing on LCA affordability and they should closely scrutinize these air traveller behaviouristic groups to identify opportunities to appeal to the distinctive cognitive responses of traveller segments.

This study tested an appended BAI model across three different air traveller behavioural characteristics, a multi-group analytical approach that can reveal meaningful implications, yet has been underused in LCA research.

The American business traveller is a very important customer in the lodging industry. Because of this it is essential that the lodging industry understands the expectations and demographic make‐up of this group of individuals. Presents the responses of 433 American business travellers obtained from a national survey. Divides the respondents into two categories: the frequent business traveller who was away from home on at least ten overnight business trips, and the infrequent business traveller who was away from home overnight less than ten times (at least once). Gives a demographic profile of the total sample of business travellers, frequent business travellers and infrequent business travellers. Compares the same three groups with regard to how important a total of 56 services and amenities that may be provided by a lodge are in selecting lodging accommodation.

This study focusses on the underlying needs of Muslims to adhere to the tenets of their religion and to guide their behaviours accordingly. These requirements, for the purpose of travelling, constitute halal tourism. As Muslim-minority nations, such as Taiwan, South Korea and Japan, began to market their own brands of halal tourism, there are concerns of whether their current practices are able to meet the requirements of Muslim travellers. Thus, this study aims to understand the main needs and concerns of Muslim travellers when they visit Muslim-minority countries.

Interviews were conducted on selected Muslim travellers who recently visited one of the following destinations, Japan, South Korea or Taiwan. Applying the process theory of travel, service marketing perspective and Muslim religious needs, the study’s conceptual framework served as the basis for crafting interview questions, selecting the participants and explaining the findings.

Muslim travellers are mostly concerned with the need to perform daily prayers and to find halal food at the point of need, and willing to conduct extensive research on the destination prior to their visit. Muslim travellers’ experiences in these Muslim-minority countries are generally met with their expectations, although further socialisation with the locals is needed to induce greater overall satisfaction with the destinations.

Understanding the current practices of halal tourism is critical so that improvements can be implemented in the industry.

Key preparations, expectations, actual experiences in the destinations and reflections of Muslim travellers provide in-depth insights into their needs and concerns when travelling in Muslim-minority countries. The emergent religion-based dimensions in service experience, such as availability of social agents and halal food at the point of need, extend the conceptualisation of perishability and heterogeneity in service marketing literature.

This paper presents an analysis of the impact of current technologies on customer experiences in upscale hotels and assesses the potential of the latest technologies for enhancing customers’ stay.

A two-step approach was applied in this study. The qualitative phase included an examination of upscale hotel websites, interviews with hotel managers and an internet search regarding the latest technological innovations in hotels. In the quantitative stage, a questionnaire was developed for hotel guests, generating a sample of 310 valid completed questionnaires.

The results reveal that hotel guests value digital involvement in their hotel experience. Moreover, business travellers and younger generations give greater importance to latest technologies.

This study analyses the most innovative technologies, providing guidance for hoteliers wishing to upgrade or implement new technologies. Based on the findings, hoteliers can achieve greater differentiation by offering the most important and latest technology to guests, enhancing their experience and attracting new customers, which can potentially lead to increased revenues. The study’s results are also important because they include the perceptions of both managers and customers.

This study aims to determine similarities and differences in business travellers' expectations and managers' perceptions of the service provided by guest houses.

Two questionnaires with seven‐point Likert scales were used to measure travellers' expectations of guest house service and managers' perceptions of these expectations. Data was analysed using Statistica Version 6.1 by employing factor analysis and ANOVA tests.

Business travellers deemed secure parking and the professionalism of staff as the most important attributes, while guest house managers thought it would be friendliness of front desk staff and efficient handling of complaints. Both groups indicated that cleanliness of rooms and services performed by staff adequately the first time, were of particular importance. The importance rating of the different service dimensions was not significantly influenced by the business travellers' gender, managerial position, nights of stay or by the guest house grading. Managers mostly overestimated guests' expectations.

The limitation of the study is the relatively small sample used (50 guest house managers and 300 business travellers within one city). Future research needs to examine a broader sample of guest house managers and could compare the expectations of different types of guests.

It is worth noting that guest house managers had overestimated the expectations of business travellers regarding the service provided. Management should focus on service dimensions important to guests and not those based on own opinions.

An understanding of business travellers' expectations could lead to their needs being more closely addressed and satisfaction levels being raised.

With the move towards a consumer-orientated approach in the hospitality market, this article investigates the impact of the servicescape on female's hotel experiences and examines the helpfulness of the hotel grading to their female customers. The findings suggest that the hotel's products arguably did not adequately meet female travellers’ expectations, especially for businesswomen, and that the hotel grading offers scant information about the quality of hotel service and facilities catering for female customers. The industry needs to address its currently male-oriented service products to meet the needs of women travellers, particularly as they are anticipated to be the fastest growing segment of the travel market for the next century.

Selects European business air travel as an example of a market that displays both industrial and consumer characteristics, and subsequently defines it as having a hybrid nature. Adopts a stakeholder approach to overcome the problems of the identification and analytical complexity associated with the decision‐making unit in this hybrid market. Collects data on three stakeholder groupings in a survey of 827 business travellers. Identifies the nature of the decision‐making process and the influence that each of the stakeholder groupings has in the purchase decision. Indicates that marketing strategies in the business air travel market could prove more successful through addressing multiple stakeholder groups involved in the purchase decision process. Suggests that the stakeholder model may provide a practical research approach to other hybrid markets where the DMU approach is difficult, particularly where there are many purchasing units.

Applying three psychological theories, this study aims to attempt to investigate the role of consumer psychology, specifically the factors of trust in vaccination, threat severity, fear, anxiety, risk and hygiene, and safety, on intention to resume hotel consumption. The authors also tested the mediation effect of anxiety among psychological constructs: perceived threat, fear and risk with the intention to resume hotel consumption.

Using purposive sampling, data were collected from 470 respondents from four cities in Malaysia and analysed by applying analysis of moment structures (AMOS) structural equation model technique. The respondents for this study were frequent travellers meaning the leisure tourists who at least travel twice a year or travel when getting the occasion to explore new things. In this study, an online survey was employed to ensure easy accessibility and to enhance the number of replies.

The results of this study confirmed that perceived severity, risk and fear influence travellers' anxiety. This study further confirms that trust in vaccination and hygiene & safety provided by the hotelier reduces anxiety levels. Anxiety is found one of the most important predictors of intention to resume hotel consumption, which further mediates the relationship between other psychological variables: perceived severity, risk, fear and intention to resume hotel consumption. Anxiety mediates the relationship between perceived severity, fear and intention to resume hotel consumption and partially mediates the association between risk and intention to resume hotel consumption.

This study examined three psychological theories and extended them by including the trust in vaccination and the hygiene and safety constructs. Anxiety was investigated as a mediator.