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Tourism areas are challenged to become adaptive areas in the context of a dynamic networked society and globalizing economy. The purpose of this paper is to contribute to an enhanced understanding and conceptualization of adaptive tourism areas by drawing attention to “fitness landscapes,” a metaphor that is used in complexity theories to visualize development trajectories of adaptive systems.

Fitness landscapes, and its underlying theories, are useful to conceptualize tourism area development as a stepwise movement through a dynamic landscape with peaks and valleys. Doing so allows us to highlight why adaptation is a crucial property for tourism areas that are embedded in dynamic contexts and offers a frame of thought for how tourism areas can be managed.

The article raises awareness about and draws attention to a set of factors and conditions that support tourism planners and managers in enhancing the capacity of tourism areas to adaptively respond to changing circumstances.

Introducing fitness landscapes contribute to the discussion on adaptive capacity building – a topic that contributes to managing uncertain futures and is likely to gain importance in the dynamic society. Moreover, it helps as well as stimulates tourism scholars to further develop this topic. Finally, it helps tourism planners to build adaptive capacity in practice.

The purpose of this paper is to analyze the aftermath of business failure (BF) by addressing: how the individual progressed and developed new ventures, how individuals changed business behaviors and practices in light of a failure, and what was the effect of previous failure on the individual’s decisions to embark on subsequent ventures.

The authors resort to qualitative methods to understand the aftermath of BF from a retrospective point of a successful entrepreneur. Specifically, the authors undertook semi-structured interviews to six entrepreneurs, three from the north of Europe and three from the south and use interpretative phenomenological analysis.

The authors found that previous failure impacted individuals strongly, being shaped by the individual’s experience and age, and their perception of blame for the failure. An array of moderator costs was identified, ranging from antecedents to institutions that were present in the individual’s lives. The outcomes are directly relatable to the failed experience by the individual. The authors also found that the failure had a significant effect on the individual’s career path.

While predicting the failure of healthy firms or the discovery of the main determinants that lead to such an event have received increasingly more attention in the last two decades, the focus on the consequences of BF is still lagging behind. The present study fills this gap by analyzing the aftermath of BF.

This paper reviews the literature on disability inclusion (DI) in supply and demand chains of hospitality and tourism (H&T) organisations. The purpose of this study is to assess disability support and interventions within H&T organisations. Through the assessment, we identified gaps to recommend H&T scholars’ and practitioners’ knowledge of DI from new perspectives.

An integrative review was conducted to examine the published evidence on DI in H&T organisations. This study used high-ranking H&T journals from the Scopus and Web of Science databases between 2001 and 2023. In total, 101 empirical papers met the criteria for the review analysis.

DI focuses heavily on customer disabilities, with scant research on DI in H&T employment. The review emphasises the critical need for empirical research into the varied disability employment ecosystem within H&T organisations, focusing on social integration for inclusive workplaces.

This study contributes to the H&T literature, which previously overlooked the disability context in diversity. The research offers strategies for creating inclusive environments in the H&T industry for disabled consumers and producers.

The purpose of this paper is to examine the accessible tourism market potential, alongside the implications of operating in the accessible tourism market and an assessment of major travel and leisure company involvement. The research focused on providing a market value forecast using historic data from 2005 and extrapolating this to 2025. An examination of the reasons for and against major travel and leisure company involvement in the accessible tourism market was accompanied by an analysis of managerial perceptions.

The exploration of travel patterns of disabled tourists, in particular spend per head per holiday, was used to measure the value of the demand side of accessible tourism. Semi-structured interviews were carried out with employees of major travel and leisure companies in managerial positions.

The study indicates that the accessible tourism market is a distinct sector, possessing the capacity for extensive future growth, and thus presents major travel providers with a potentially substantial and lucrative market, generating potential revenues of €88.6 billion by 2025.

Due to a lack of existing data an assumption had to be made on the evolution of travel spend per head per holiday. However, the formula used, using GDP/Capita growth, is a recognised way of forecasting this kind of data in the travel and leisure industry.

This is the first paper to provide an examination of the reasons for and against major travel and leisure company involvement in the accessible tourism market, as well providing a forecast of the market value up to 2025.

Building a cycling route is an interesting example of sustainable, environmentally friendly leisure and tourism project and this also fosters innovation in eco-friendly transport options. Financial resources must be found to achieve these ambitious goals and crowdfunding could be the answer. The study analyses the factors that influence potential backers' decisions to contribute to the fundraising campaign.

A Fuzzy-set Qualitative Comparative Analysis (FsQCA) was applied to elaborate a map of factors that could influence the process of the crowd's contribution to a crowdfunding round for supporting the enhancement of a cycling route. The factors taken into account were the motivations to contribute, the crowdfunder's features and the dynamics of the fundraising campaign.

The results demonstrate the strategic role played by rewards in the design of a crowdfunding round for a sustainable tourism and leisure project. The results also add more insights by considering backers' attitudes to rewards.

Understanding the factors that can influence the decision to pledge in the tourism and leisure context has extremely valuable implications for tourism businesses developing the business idea and associated capital raising strategies. The study also has practical implications for all institutions trying to foster innovation in eco-friendly transport, particularly in promoting more cycling and improving the image of cycling in the culture.

The study is a step forward in understanding the factors that lead backers to support a sustainable project in the tourism and leisure context and the related dynamics of the crowdfunding round.

The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The recent global COVID-19 outbreak should be a wake-up call for the industry, as vulnerabilities have been laid bare. The current challenges should be used as a motivation to change the meaning of travel to support the global warming crisis. This paper aims emphasis that, by means of new stories, new values, beliefs and ultimately travel behaviours can be rewritten.

This study embraces a pragmatic approach to research. To ensure plausibility, credibility and relevance, the research carried out multi-disciplinary analysis of secondary data, information, knowledge and draws on current developing trends.

The travel community needs to take responsibility and start reducing its carbon footprint and as carbon neutrality is increasingly a global priority. Accordingly, this research considers potential future travel-related behaviours that could support more carbon-neutral travel. Significantly, it notes how the COVID-19 outbreak has offered insights into potential positive changes. To benefit from these changes, new stories for industry providers are necessary to encourage more carbon-neutral travel practices.

This paper offers timely and original discussions on the future of travel as a result of COVID-19 impacts. It draws on the power of storytelling as a means of achieving behavioural change in the travel community to support the challenge of climate change.

Home-based commercial hospitality (HBCH) is the focus of this study. This community-based tourism (CBT), which has received little research attention, is examined to reveal the meaning of commercially hosting visitors in private homes for experiential meetings on a variety of topics such as food, art, culture, folklore and various workshops.

A qualitative research method was adopted, using semi-structured, in-depth interviews with HBCH providers in the desert town of Arad, located in southern Israel.

The study reveals the impact of this unusual occupation on the host's quality of life, the factors that encourage and suppress involvement in this entrepreneurship, as well as the positive and negative consequences of HBCH on the local environment.

The findings could offer important guidelines to municipalities and local governments seeking to encourage CBT and sustainable micro-enterprises.

HBCH is a recent phenomenon and, as such, has been little researched. This study of one community raises issues that may be shared by HBCH enterprises. The findings could contribute to developing such initiatives elsewhere, avoiding the obstacles faced in this pioneering effort.

To examine demographic factors and travel motivations among leisure tourists in Tanzania. Specifically by examining the influence of demographic factors on travel motivation among local and international leisure tourists in Tanzania.

Approach is quantitative and applied descriptive statistics, independent t-test and ANOVA.

The findings showed that age, gender and family size as demographic factors significantly influenced travel motivation among local and international leisure tourists.

Future studies to consider different approaches including collection of data during the peak season, use qualitative method and conduct studies in other parts of the country to explore demographic factors and travel motivations of tourists.

To assist tourism stakeholders in their design of promotional tools to market tourism products/services to different tourists as opposed to homogeneous marketing campaigns.

Examined the influence of demographic factors and travel motivation among local and international leisure tourists in the context of Tanzania.

The purpose of this paper is to discuss the scenario planning approach developed and used by the European Tourism Futures Institute (ETFI).

This paper contains the following sections: mission and aims of the research group; epistemological and methodological positioning, conceptual framework and research lines for an applied scenario planning approach.

This paper highlights the research methodology of the scenario planning group of the European Tourism Research Institute. It provides insight in the research foundations of the scenario planning approach in a tourism context and ETFI's conceptual framework for scenario planning.

The paper provides an insight to how Europe's first tourism futures research centre developed and uses a conceptual framework for scenario planning thus demonstrating best practice success.

This trends paper is based upon a literature review and access to a series of databases; thus, with the help of these the purpose of this paper is to provide insight into changing consumer behaviours.

This paper explores how the experience economy will evolve and outlines the micro and sub-trends that will shape its future.

This paper identifies seven micro trends associated with the experience economy. The micro trends are: once is never enough, luxury experienced, leisure upgrade, escape from modernity to authenti-seeking, fluid identity, everyday exceptional and experience first.

This trends paper provides useful insights into the experience economy for researchers, practitioners, students or interested parties. Going beyond a broad interpretation, it focuses on specific micro trends in action.