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Article
Publication date: 23 January 2019

Eugene Cheng-Xi Aw, Leisa Reinecke Flynn and Han Xi Chong

The purpose of this study is to propose and empirically test a framework encompassing self-congruity with its antecedents and consequences. This study also aims to test…

Abstract

Purpose

The purpose of this study is to propose and empirically test a framework encompassing self-congruity with its antecedents and consequences. This study also aims to test the mediating role of perceived value and its dimensions.

Design/methodology/approach

A questionnaire-based survey was conducted using a purposive sampling technique. In total, 310 useable responses were collected and data were analyzed using partial least square structural equation modeling.

Findings

A majority of hypotheses were supported. Avoidance of similarity and status consumption positively influenced self-congruity, replicating an earlier study. Self-congruity positively influenced overall perceived value and its dimensions, as well as revisit intention. Overall perceived value and its dimensions positively influenced revisit intention. Finally, overall perceived value and its dimensions were found to have a mediating effect on the relationship between self-congruity and revisit intention.

Originality/value

This study provides empirical evidence for the antecedents and consequences of self-congruity with a service and expands understanding of the mediating role of overall perceived value and its dimensions in predicting intention.

Details

Journal of Consumer Marketing, vol. 36 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 1 February 2000

Leisa Reinecke Flynn, Ronald E. Goldsmith and Wan‐Min Kim

Three theoretical constructs that appear in many models of consumer behaviour and are of central importance to fashion marketing and management are enduring product…

Abstract

Three theoretical constructs that appear in many models of consumer behaviour and are of central importance to fashion marketing and management are enduring product involvement, opinion seeking and subjective product knowledge. Both basic and applied market research, however, have lacked valid, reliable and standardised measures of these variables. Recent published studies have presented multi‐item scales that fill this gap in fashion research methodology. All three scales, however, were developed using US data, chiefly students. This paper presents the results of three surveys of Korean adult (n = 479) and student (n = 387) consumers as well as US adult consumers (n = 318) that support the reliability and validity of all three scales and show their applicability for cross‐cultural fashion research.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 4 no. 2
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 19 November 2020

Ilke Kardes, Leisa Reinecke Flynn and Michael Dugan

The fundamental research question is which aspects of the external environment are most strongly associated with the differential market share between large multinational…

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1484

Abstract

Purpose

The fundamental research question is which aspects of the external environment are most strongly associated with the differential market share between large multinational online retailers and smaller, local retailers in emerging markets. For the purposes of this study, the differential market share refers to the likelihood of having a higher market share for multinational online retailers than for local online retailers.

Design/methodology/approach

The theoretical framework of the study is based on PESTLE analysis. This study uses longitudinal country-level archival data and conducts a stepwise logistic regression analysis to investigate the impact of environmental factors.

Findings

The results indicate that the effectiveness of law-making bodies and government involvement with information and communications technologies (ICTs) among other factors are significantly associated with a higher market share for multinational online retailers relative to local retailers.

Research limitations/implications

The study examines the impact of certain external factors (i.e. socioeconomic variables and legal environment) on the differential market share between multinational online retailers and local ones. Future research should investigate additional factors such as cultural roles and internal operating dynamics of online retailers. The research emphasizes online retailing. A logical extension of the current study is to examine how the online retailing environment differs from the brick-in-store retailing environment relative to the competition. The current study investigates the differential market share between multinational and local online retailers only in the emerging markets setting. The results may differ if the developed market setting is also considered. We recommend that future research compares the developed markets and emerging markets settings relative to the differential market share between multinational and local online retailers.

Practical implications

Not all improvements in legal institutions are associated with improved market conditions for multinational online retailers. Managers of multinational online retailers must pursue some mitigation strategies to prevent institutional voids in emerging markets. Therefore, adapting the business model by collaborating and establishing relationships with local online retailers is an effective strategy to mitigate institutional voids (Doh et al., 2017; Yang et al., 2012). Moreover, multinational online retailers are recommended to collaborate with local governments to change unfavourable legal conditions (Doh et al., 2017; Boddewyn and Doh, 2011).

Originality/value

The extant literature on online retailing frequently addresses internal company characteristics and consumer behaviour. This study focuses exclusively on environmental factors associated with differential market share. We contribute to the literature on online retailing, retailing strategies and competition dynamics in emerging markets.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 2
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 December 1992

Ronald Goldsmith and Leisa Reinecke Flynn

Describes the use of a short, valid, reliable self‐report scale tomeasure consumer innovativeness. Suitable for mail questionnaire orpersonal interview, this six‐item…

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4615

Abstract

Describes the use of a short, valid, reliable self‐report scale to measure consumer innovativeness. Suitable for mail questionnaire or personal interview, this six‐item, Likert‐type scale enables marketers and researchers to identify accurately the potential earliest buyers in a specific product‐market category. Used a survey of 135 adult women to show how the scale performs by giving valuable insights into the fashionable clothing market.

Details

European Journal of Marketing, vol. 26 no. 12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 June 2006

Leisa Reinecke Flynn

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168

Abstract

Details

Journal of Consumer Marketing, vol. 23 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 September 2003

Leisa Reinecke Flynn

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883

Abstract

Details

Journal of Consumer Marketing, vol. 20 no. 5
Type: Research Article
ISSN: 0736-3761

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Downloads
624

Abstract

Details

Journal of Consumer Marketing, vol. 28 no. 1
Type: Research Article
ISSN: 0736-3761

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457

Abstract

Details

Journal of Consumer Marketing, vol. 18 no. 3
Type: Research Article
ISSN: 0736-3761

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