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The primary goal of this study is to examine how services advertising strategy relates to the prevalence of minority portrayals in magazine advertisements.

The paper uses a content analysis method. Over 1,000 advertisements were collected, and 455 were employed in the study. Chi‐square difference tests were used to test hypotheses. A second sample was collected to verify some initial findings.

It was found that minority models were more likely to appear in advertisements for services than in advertisements for goods. Differences were also found across types of services. Asian models were overrepresented in advertisements for technologies, a product category with a strong services influence.

Emphasis was placed on portrayals of African‐Americans and Asians, so findings are most directly applicable to these groups. The generalizability of the results may be limited to the types of publications from which the sample was drawn.

Given the frequency of minority portrayals in advertisements for services, especially for particular types of services, managers must consider implementing this approach to reach these customer groups. Those already implementing portrayals of minority models must be mindful of the negative effects of stereotyping.

The paper considers services advertising strategy in light of changes in the make‐up of the US population. It applies the same theoretical approach to explain differences in the frequency of minority portrayals in services advertising versus goods advertising, and across different types of services.

Despite many studies that aim to argue, develop and position the concept of psychological contracts, few have explored how a psychological contract may be applied to safety in the construction industry. A psychological contract of safety (PCS) describes an individual's conceptualized belief that relates to mutual safety obligations, drawn from explicit or implicit promises of associated workers or its supervisor. This study investigates safety practices on construction sites through the lens of the widely applied and researched psychological contract theory emanating from a business paradigm.

The process of validating a PCS scale within the construction industry required the collection of data from a mega-construction project in Sydney, Australia. A quantitative methodology was used to collect data from 352 construction workers through a survey instrument designed to reveal their perception of procedures, policies and practices. Structural equation modelling (SEM) was used to ensure data reliability and data validity of the survey findings together with goodness of fit of PCS model.

The findings showed the presence of a PCS in a construction safety setting examined. A two-factor model underlying aspects, namely employer and employee obligations was recommended since the four-factor model, including relational and transactional components of both parties' safety obligations, could not be validated due to the discriminant validity associated with the particular constructs.

Conceptualizing the extant PC theory as a framework from which to leverage safety management initiatives brings a new approach to construction safety studies, revealing the influential role of supervisors in interpreting safety practices. The research aimed to identify safety obligations, which are influential in the development of PSC scale, further the research provides an explanation as to how a PCS may be contextualized in the construction industry.

This paper aims to track how African-American or black male advertising models are viewed by male consumers within the context of dramatic ongoing cultural and legal change. It provides broader implications for other ethnic minorities.

A content analysis of black male advertising images culled from over 60 years of issues of two male-targeted magazines assesses these changes. The analysis contextualizes the imagery in African-American history and general media portrayals periodized into seven historical phases.

Results indicate that the number of black male advertising representations has exploded in the past 30 years from virtual invisibility to over 20 per cent of all male ad images. Roles have migrated from representations of black ad models as servants and porters to a wide range of images of black men in professional contexts. However, black males, relative to white males, are disproportionately presented in ads as athletic figures and celebrities and rarely depicted in romantic situations.

This research focuses on two popular male-targeted publications, thereby limiting its scope. Relatively few black male images (relative to white male images) are to be found in print advertisements in these publications.

This research assists business practitioners as they create business and marketing strategies to meet the needs of an ever more diverse marketplace.

The disproportionately large number of black male depictions as athletes and sports celebrities is indicative of remnant racism and minority stereotyping in American society.

This research builds upon work done by Kassarjian (1969, 1971) on black advertising images. Its originality stems from a specific focus on male models as viewed by male consumers, the addition of historic context and periodization to this history and the updating of past research by almost half a century.

The contradiction between the purpose of the water-splashing tradition, the use of water in a water-stressed destination and overconsumption during a time of water shortage led the researchers to question the spirit of the Songkran Festival. It is important to keep the spirit of the festival alive without interrupting the livelihoods of the community and to critically engage with opportunities and challenges related to water-saving practices during the festival. Thus, this study aims to investigate the opportunities and challenges to responsible practices of water-saving at a cultural festival, using a case study of the water-splashing practice at the Songkran Festival in Thailand.

This study used the cultural practice, namely, the water-splashing tradition at the Songkran Festival in Thailand, as a case study. The researchers conducted document analysis on local newspapers, the Bangkok Post specifically and participant observation at the Songkran Festival in the Khao San Road area in Bangkok, to gain first-hand insights to develop comprehensive results which answers the study’s objectives.

The key findings show three significant themes representing the opportunities for implementing sustainable water-saving practices; a call for a water-saving campaign, education on water saving and water-splashing restrictions. In terms of challenges to implementing water-saving practices, two key themes emerged; a lack of water stress and drought awareness and the hedonistic characteristic of water splashing. The study findings provide important implications to theory and practice for sustainable event management and provide considerations for event stakeholders to minimise water overuse in festivals.

Environmental degradation is a key global issue that the United Nations addresses in the Sustainable Development Goals (SDGs) scheme (United Nations Development Program, 2016). According to Pereira et al. (2009), water scarcity can be caused by both human activities and natural causes. Factors such as unlimited water consumption, population growth and climate change are some of the contributing factors that not only affects resident's access to water but also on events hosted within communities. It is crucial that event managers critically re-think the way festivals are designed in water-stressed destinations.

This paper aims to investigate the effects of minorities’ who experienced discrimination on perceptions of offensiveness tied to brand imagery that stereotypically depicts other minorities classified as out-group members.

Study 1 utilizes factor analysis to develop dependent variables, and a path analysis to model relationships between the focal independent variable (IV) and dependent variable (DVs). Study 2 uses an experimental approach analyzing data with ANOVA and bootstrapping methodologies.

Minorities who report experiencing more discrimination perceive more offensiveness tied to branding containing overt stereotypical depictions of out-groups. This effect is mediated through a perceived sympathy for the out-group. However, while some minorities perceive these branded logos as relatively more offensive, minorities, as a group, do not perceive these stereotyped logos as overly offensive.

Minorities not depicted in or alluded to in stereotypical imagery associated with a brand may be a valuable consumptive bloc that can be recruited to oppose such uses of stereotypes. This research highlights that any sympathy that these minorities report holding for depicted minority groups may be important to future targeted communications. Brand managers may need to aggressively defend the brand against negative attributions derived from non-depicted minorities’ felt sympathy. Depicted minorities fighting to remove stereotypical imagery in brands may be able to leverage non-depicted minorities’ expressed sympathy to form coalitions. Depicted minorities’ communications, however, may need to increase issue relevance to non-depicted minorities.

This research explores how non-affected groups perceive stereotypes infused in branding. It demonstrates that, depending on past experiences, these individuals may defend against a perceived social threat targeted at a societal out-group.

The Asian‐American consumer group is thought to be the fastest‐growing market in the USA. Asian‐Americans are thought to be well‐educated, generally affluent, and geographically concentrated. However, significant cultural and language differences among Asian subgroups are often overlooked. These include patterns of information gathering, use of promotional media, and methods of household decision making. This article presents a comparative marketing examination of the similarities and differences among five of the largest Asian‐American groups and develops implications for marketing strategies.

With society’s growing environmental concern, developing a green brand identity provides cities with opportunities to enhance their competitiveness. Nevertheless, few studies have explored green city branding and specifically considered the diverse perceptions of multiple stakeholders. Accordingly, this study aims to explore green city branding from the perceptions of multiple stakeholders.

Based on associative network theory, the study uses brand concept maps and network analysis approaches to construct and analyze the content and structure of mental models among local residents and foreign tourists for a green city brand. This study further seeks empirical support for the findings via a survey, using the sample case of Yilan County in Taiwan.

The results of this study reveal that foreign tourists possess a more diverse and heterogeneous brand perception than local residents. Additionally, the study uncovers significant green city brand associations regarding their influences on the behavioral decisions of local residents and foreign tourists.

This research is the first attempt to advance the knowledge of green city branding by empirically exploring the green city brand perceptions of multiple stakeholders based on associative network theory. The results provide brand researchers with different analytical perspectives on the existing knowledge about city brand perceptions and offer strategic information for city managers.

This paper aims to understand how the sustainability theme has been incorporated into the new Olympic planning guidelines based on analysing the case of Tokyo (2020), which was severely impacted by the COVID-19 pandemic.

For this, field research using the case study method was carried out that involved 21 in-depth interviews with experts from different entities affected by the event.

As a result, it was possible to identify that some characteristics already presented in the Tokyo project came to break away from the gigantism observed in the past Olympic editions in an attempt to demonstrate alignment with the new principles brought by the IOC (2020) and 2020 + 5 Agenda that had as one of its main objectives to simplify the Olympics, making the event more sustainable and accessible for future host societies.

At the end, some trends for the future of the Olympic Games are also presented in order to guide future studies in the area, as well as help the future host cities and their companies in planning their investments.

Even though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the antecedents and consequents of the consumer-based brand equity (CBBE) of an event.

After data collection, which was carried out through a questionnaire, the structural equation model was used to analyze the statistical data. The results were based on a sample of 329 participants who attended two major music festivals in Portugal: NOS Primavera Sound and NOS Alive Portugal.

For both samples, this research shows that many aspects related to the event (image, experience and satisfaction) impact CBBE and CBBE influences destination image, the intention to revisit the destination and the intention to recommend the destination.

This study presents itself as innovative since it brings the CBBE of an event to the center of an investigation, showing how it helps transfer the effects of image, satisfaction and the experience of a festival to a destination image, the intention to revisit and the intention to recommend a place.

Aligned with the United Nations 2030 agenda of leaving no one behind, a project called The Nest was initiated to create an in-house intentional learning space at two public housings in Klang Valley. In a small unit of public housing, most children in these houses sit on the floor in the living room to do their schoolwork or study with the TV switched on. Poor indoor environmental quality and lack of personal space are among the main reasons that lead to children not being able to study at home comfortably.

The research employed a quasi-experimental approach as the research field setting was not randomly assigned. Observation on the change in the quality of space and post-evaluation interviews with beneficiaries were conducted.

The findings show that besides the tangible space that the Nest project has created, it also has created in-tangible space. It has shown that even small spatial changes to existing spaces could improve children's active learning and the participation of parents in their children's learning.

This study focuses on the home learning experience and parental involvement in their children's learning, so perhaps future research can be done to measure the impact of home learning space on academic achievement.

The research outcomes show that a good quality of learning space influences the children's learning experience at home and the parents' involvement. It will also contribute to the development of the building regulation for high-rise affordable housing in Malaysia. Particularly in improving the optimum requirement to achieve better comfort quality for the learning space at the residential unit.

The Nest project will contribute to raising the awareness among all residents of public housing on the importance of in-house learning space and encourage them to build their own learning spaces through the Do-It-Yourself Guidelines.

The research outcomes show that both parental involvement and the quality of learning space influence the children's learning experience at home. It will contribute to the development of the building regulation for high-rise affordable housing in Malaysia. Particularly in improving the optimum requirement to achieve better comfort quality for the learning space at the residential unit.