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Case study
Publication date: 1 January 2011

Lee Zhuang

Business management, entrepreneurship, strategic management and business environment.

Abstract

Subject area

Business management, entrepreneurship, strategic management and business environment.

Study level/applicability

Undergraduate and Masters level business and management programmes.

Case overview

This case features a small labour intensive Chinese company, Bags of Luck (BoL), located in the south-eastern Fujian province. BoL makes ladies fashion handbags, unisex fashion backpacks and trendy lightweight cases for laptop and netbook computers for export to the US market. BoL have done very well over the years as a small private enterprise focusing on low-tech manufacturing and have managed to stay afloat through the most difficult period of the recent world recession. Currently troubled by fast changing market trends, rising material and employment costs, continuing appreciation of the Chinese currency, severe labour shortage, declining production volume and profitability, dated machinery, passive and reactive nature of business model, ineffective management structure and a complete lack of strategic vision, BoL is in deep crisis with its fate now hanging on the balance.

Expected learning outcomes

The case provides encourages students to: research into a range of current business management issues; analyse the impact of environmental changes on the survival and growth of a business organisation; develop their strategic thinking informed by real life and real-time research and assess the impact of exchange rate changes on the Chinese economy and the sustainability of Chinese model of economic growth.

Supplementary materials

Teaching note.

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Abstract

Subject area

Strategic management

Study Level/applicability

Undergraduate/postgraduate modules in strategic management.

Case overview

The case portrays a Chinese surrogate manufacturer – Cool-Comfort Shoes International Co. Ltd. (CCS) – which attempted to build its own brand, Ace-of-Biz (AoB). The surrogate manufacturing business had accumulated the funds needed to develop its AoB brand for sale in the domestic market. The 2007 world financial crisis and subsequent world recession caused exports and, thus, surrogate manufacturing to plummet. CCS was hoping that their loss in export of surrogate products would be more than compensated for by the gain in the domestic sales of AoB. However, despite 10 years of commitment, AoB's sales still had not grown sufficiently to counter the slowdown in exports, and the leaders at CCS were wondering what the future would hold for the company and its AoB brand.

Expected Learning Outcomes

This case study provides students with an ideal context to develop an appreciation of how changes in the domestic and international business environment affect the corporate and business strategies of a small- to medium-sized enterprise and the differences between corporate and business strategies, and to demonstrate their ability to apply a number of strategic management tools and techniques for the critical appraisal of a strategic situation and justify their recommended course of action.

Supplementary Materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 5 no. 5
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 25 May 2012

Lee Zhuang and Amelia Xueying Tang

The purpose of this paper is to examine the gap between what should happen and what actually happens in Sino‐UK transnational education (TNE) provision, with a focus on…

Abstract

Purpose

The purpose of this paper is to examine the gap between what should happen and what actually happens in Sino‐UK transnational education (TNE) provision, with a focus on the barriers of language and culture.

Design/methodology/approach

Following a literature review, an exploratory study was carried out using the non‐probability‐based snowball sampling method. In total, 38 programme managers from ten Sino‐UK TNE providers responded to a questionnaire survey, with eight of them taking part in a subsequent semi‐structured interview. Additional data were collected via observations at staff meetings and classes.

Findings

Demand for Sino‐UK TNE based in China was in decline for reasons including demographic changes, increased competition and expansion in the Chinese state sector. Due to barriers of language and culture, the overall learning experience of TNE students in China was not found comparable with that of their counterparts in the UK in terms of learning, teaching and academic support.

Research limitations/implications

Without further research, the findings of this study may not be generalised to all Sino‐UK providers due to the non‐probability based sampling method.

Practical implications

Managers of a Sino‐UK TNE partnership on both sides need to be open about the language and culture induced challenges facing the sector and be committed to addressing them in the long term if they are to continue their operation.

Originality/value

The paper presents admissions from practitioners about the disparities between the rhetoric and reality of the current Sino‐UK TNE provision, which raise questions critical to the future survival of the sector.

Details

Journal of Technology Management in China, vol. 7 no. 2
Type: Research Article
ISSN: 1746-8779

Keywords

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Article
Publication date: 17 May 2019

Wen Shinn Low and Cheng Ta Li

The research indicates that relatively powerful firms exploit their advantages to damage their weaker partners. However, how power can be abused by advantaged firms…

Abstract

Purpose

The research indicates that relatively powerful firms exploit their advantages to damage their weaker partners. However, how power can be abused by advantaged firms remains unclear. This study aims to examine the relationship between power advantage and abuse of power and whether the power advantage mediates the relationship between dependence and personal interests and between trust and company performance.

Design/methodology/approach

A total of 130 retailers in Taiwan were investigated. Partial least squares regression was performed to test the proposed hypotheses.

Findings

The results of this study show that power-advantaged firms are more likely to abuse their power; however, the purposes are more for their company performance than for personal interests. Power advantage has different mediating effects on the dependence–personal interests and trust–company performance relationships.

Research limitations/implications

Considering both time and cost limitations, this study investigated one aspect of the retailer–supplier dyad in northern Taiwan. The samples collected may be influenced by the nature of the industry and sampling method, possibly limiting the generalizability of the research results.

Practical implications

This study can help channel managers with a power advantage to have an improved understanding of their salespersons’ behavioral patterns, particularly gaining personal interests from customers.

Originality/value

This study expands the understanding of the antecedents and consequences of power advantages in supplier–retailer relationships. It also highlights in specific institutional arrangements, the weaker parties’ efforts to endure their counterparts’ use of their power advantage to serve their personal interests. Future research may analyze abuse of power by expanding research to other industries and different cultural contexts.

Details

Journal of Business & Industrial Marketing, vol. 34 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

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Article
Publication date: 21 August 2020

Younggeun Lee, Andres Felipe Cortes, Yiming Zhuang and Pol Herrmann

The purpose of this paper is to examine the impact of social capital on organizational ambidexterity in the context of emerging economies. Moreover, this paper aims to…

Abstract

Purpose

The purpose of this paper is to examine the impact of social capital on organizational ambidexterity in the context of emerging economies. Moreover, this paper aims to study the moderating influence of absorptive capacity on the relationship between social capital and organizational ambidexterity.

Design/methodology/approach

The authors conducted two studies using survey data collected from 97 Ecuadorian and 100 Chinese small and medium-sized enterprises (SMEs).

Findings

The authors found that social capital, the extent to which organizational members interact, collaborate and share knowledge with one another and with external actors, has a positive effect on the simultaneous implementation of exploratory and exploitative innovations (i.e. organizational ambidexterity). Moreover, the authors found that absorptive capacity positively strengthens the impact of social capital on organizational ambidexterity.

Originality/value

Drawing on the knowledge-based view and the innovation literature, the authors theoretically argue the importance of social capital and absorptive capacity for SMEs to develop and manage exploratory and exploitative innovations simultaneously in emerging economies of different cultures. The authors empirically test proposed hypotheses in Ecuador and China, two emerging markets with important cultural differences, and show the relevance of social capital in multiple settings.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

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Book part
Publication date: 19 September 2019

Unnati Narang and Venkatesh Shankar

Mobile marketing, the two- or multi-way communication and promotion of an offer between a firm and its customers using a mobile medium, device, platform, or technology…

Abstract

Mobile marketing, the two- or multi-way communication and promotion of an offer between a firm and its customers using a mobile medium, device, platform, or technology, has made rapid strides in the past several years. Mobile marketing has entered its second phase or Mobile Marketing 2.0. The surpassing of desktop by mobile devices in digital media consumption, diffusion of wearable devices among customers, and an overall integration and interconnectedness of devices characterize this phase. Against this backdrop, we present a synthesis of the most recent literature in mobile marketing. We discuss three key advances in mobile marketing research relating to mobile targeting, personalization, and mobile-led cross-channel effects. We outline emerging industry trends in mobile marketing, including mobile app monetization, augmented reality, data and privacy, wearable devices, driverless vehicles, the Internet of Things, and artificial intelligence. Within each extant and emerging area, we delineate the future research opportunities in mobile marketing. Finally, we discuss the impact of mobile marketing on customer, firm, and societal outcomes.

Details

Marketing in a Digital World
Type: Book
ISBN: 978-1-78756-339-1

Keywords

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Article
Publication date: 1 February 1999

Lee Zhuang, David Williamson and Mike Carter

Striving to survive in the ever changing world, the ability to innovate has become increasingly crucial. But are all organisations convinced? Based on data collected from…

Abstract

Striving to survive in the ever changing world, the ability to innovate has become increasingly crucial. But are all organisations convinced? Based on data collected from a recent survey and a telephone interview, this article examines the general understanding of issues concerning innovation among managers and their ability to translate this understanding into practice. The study reveals that while most organisations have realised the importance of innovation and are prepared to mobilise their managers to be involved in innovation projects, many of them have not yet been able to create an innovation culture and devise suitable policies to encourage innovation positively within the wider context of their organisations. It is also discovered that there is a surprisingly low level of understanding of the most commonly known innovation techniques, yet most people dismiss the value of creativity training programmes conducted in their organisations, raising serious concerns over the effectiveness of these programmes.

Details

Management Decision, vol. 37 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

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Article
Publication date: 25 September 2009

Lee Zhuang

The purpose of this paper is to review the current literature on transnational education (TNE) as a form of business relationship and reflects on the experience of a…

Abstract

Purpose

The purpose of this paper is to review the current literature on transnational education (TNE) as a form of business relationship and reflects on the experience of a mid‐ranking post‐92 UN institution in developing and managing TNE programmes in China. It seeks to highlight the challenges encountered at the various stages of partnership development and evaluate the effectiveness of the practical measures taken.

Design/methodology/approach

The underpinning research employs a combination of longitudinal live case study tracing the history of three of the institution's TNE partnerships in China over the past ten years and action research involving the author both as the researcher and active participant.

Findings

This paper suggests that there is no set formula for initiating a Sino‐UK TNE partnership but personal connections and Chinese speaking staff would help to increase the chance of success. At the outset it is important to work out the precise form of partnership and its associated financial implications for both parties. Whilst cultural differences and differences in educational tradition, communication style and organisational practices are among the factors affecting the operation of a TNE partnership over its life‐cycle, changes in macro‐economic factors such as exchange rate can also lead to termination of a TNE project. Partners in a TNE relationship are therefore advised to develop an exit strategy in case things do not work out.

Originality/value

Based on the actual experiences of a real UK institution, the challenges identified in this paper are likely to be encountered by similar UK institutions operating in China and thus the solutions discussed may be adopted or adapted.

Details

Journal of Knowledge-based Innovation in China, vol. 1 no. 3
Type: Research Article
ISSN: 1756-1418

Keywords

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Article
Publication date: 10 September 2020

You-De Dai, Wen-Long Zhuang, Sung-Cheng Lu and Tzung-Cheng Huan

The purpose of this study is to explore the impact of psychological ownership on work engagement and job burnout within international tourist hotel employees, and…

Abstract

Purpose

The purpose of this study is to explore the impact of psychological ownership on work engagement and job burnout within international tourist hotel employees, and simultaneously examine the moderating role of regulatory foci.

Design/methodology/approach

This research collected questionnaire samples from the employees of international tourist hotels in the cities of Taiwan (Taipei, Taichung and Kaohsiung) and China (Xiamen and Quanzhou). Purposive sampling was adopted. In total, 300 questionnaires were distributed to each hotel, and the total number of questionnaires finally distributed reached 1,500.

Findings

This research applies social identity theory and regulatory theory to develop a new research framework with the sample of the employees in the five-star international tourism hotel. This study found that psychological ownership has a significant and positive effect on work engagement and has a negative effect on job burnout. In addition, regulatory foci moderate the relationship between psychological ownership and work engagement as well as the relationship between psychological ownership and job burnout respectively. These analytic results fill the research gap within the literature in relation to the moderating effects of a regulatory focus on psychological ownership’s relationships to work engagement and job burnout.

Originality/value

This study explains how employees with high psychological ownership will develop higher work engagement and lower job burnout. In addition, this research also includes regulatory foci as a situational variable to examine the moderating relationship with psychological ownership, work engagement, and job burnout.

目的

本研究的目的是探讨心理所有权对国际旅游酒店员工的工作投入和工作倦怠的影响, 同时检视调节焦点的调节作用。

设计/方法/步骤

本项研究运用台湾(台北, 台中和高雄)和中国(厦门和泉州)两个城市的国际旅游饭店的员工那里收集了问卷样本。本研究采用目的抽样, 各地共发放问卷300份, 总数达到1,500份。

研究结果

本研究透过应用社会认同理论和管理理论来发展新的研究架构, 解决了旅游和酒店业文献研究的不足。本研究发现, 心理所有权对工作投入有正向的影响, 对工作倦怠有负向的影响。此外, 调节焦点亦分别调节了心理所有权对工作投入和心理所有权对工作倦怠之间的关系。这些分析结果弥补了旅游和酒店业文献中有关调节焦点对心理所有权, 工作投入和工作倦怠之间关系的调节作用的研究缺口。

独创性/价值

本研究发现, 具有较高心理所有权的员工可以提高其工作投入和降低其工作倦怠程度。此外, 本研究还包含调节焦点作为情境变量, 以检验心理所有权, 工作投入和工作倦怠之间的关系。

Purpose

El objetivo de este estudio es explorar el impacto de la psicología de la propiedad en el ámbito del compromiso laboral y el desgaste profesional entre los empleados de hoteles turísticos internacionales y, al mismo tiempo, examinar el papel moderador de los focos reguladores.

Design/methodology/approach

Esta investigación ha recopilado muestras de cuestionarios realizados a empleados de hoteles turísticos internacionales en ciudades de Taiwán (Taipéi, Taichung y Kaohsiung) y China (Xiamen y Quanzhou). Se ha adoptado la modalidad de muestreo intencional. En total, se distribuyeron 300 cuestionarios a cada hotel, y el número total de cuestionarios finalmente distribuidos llegó a los 1500.

Findings

Esta investigación aplica la teoría de la identidad social y la teoría regulatoria para desarrollar un nuevo marco de investigación con la muestra de los empleados de hoteles turísticos internacionales de cinco estrellas. Este estudio descubrió que la psicología de la propiedad tiene un efecto positivo en el compromiso laboral y un efecto negativo en el desgaste profesional. Además, los focos reguladores moderan la relación entre la psicología de la propiedad y el compromiso laboral, así como la relación entre la psicología de la propiedad y el desgaste profesional respectivamente. Estos resultados analíticos cubren el vacío de investigación asociado a los efectos moderadores de un foco regulador sobre las relaciones de la psicología de la propiedad con el compromiso laboral y el desgaste profesional.

Originality/value

Este estudio explica cómo los empleados con un alto sentido de la psicología de la propiedad desarrollarán un mayor compromiso laboral y menos desgaste profesional. Además, esta investigación también incluye focos reguladores como una variable situacional para examinar la relación moderadora con la psicología de la propiedad, el compromiso laboral y el desgaste profesional.

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Article
Publication date: 6 July 2010

Lee Zhuang

The purpose of this paper is to review the existing literature concerning expatriates on overseas assignments. Based on an exploratory study examining the experiences of…

Abstract

Purpose

The purpose of this paper is to review the existing literature concerning expatriates on overseas assignments. Based on an exploratory study examining the experiences of independent expatriates (IEs) in China, this paper seeks to add to the currently limited understanding of IEs by focusing on the particular issue of IE staff turnover in the Sino‐foreign Higher Education sector.

Design/methodology/approach

Using the “Snowball” technique, a questionnaire survey is carried out electronically with 48 completed questionnaires received, representing 18 nationalities residing in 12 countries. A supplementary case study is also conducted on three Chinese institutions offering UK programmes.

Findings

This paper presents findings suggesting that IEs in China are more likely to move between jobs in different organisations within a shorter space of time than their counterparts in other countries. Possible contributing factors include the IEs' initial expectations, their experiences in the early stage of relocation, their ability to adapt to the local culture, and contractual arrangements. This paper also suggests that to reconcile the IEs' individual need for flexibility and their employing organisations' need for certainty and continuity, employers should consider taking a number of practical steps, such as language and culture training, shadowing and maintaining accurate written records.

Originality/value

This paper is relevant to any Chinese organisation that is relatively inexperienced in employing expatriate staff.

Details

Journal of Knowledge-based Innovation in China, vol. 2 no. 2
Type: Research Article
ISSN: 1756-1418

Keywords

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