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Article
Publication date: 30 January 2007

J. Shah and S. Sill

The purpose of this paper is to review patient information leaflets for flexible cystoscopies and to determine the quality of information available to patients.

Abstract

Purpose

The purpose of this paper is to review patient information leaflets for flexible cystoscopies and to determine the quality of information available to patients.

Design/methodology/approach

Information leaflets from 20 hospitals in the region that carried out flexible cystoscopies as a day‐case procedure were evaluated against a checklist of items for inclusion in the leaflets.

Findings

A total of 13 leaflets were received. There was a large variation in the information supplied between hospitals, and there was a lack of vital information in most of the leaflets. Only four leaflets provided a diagram of the urinary tract for clarity.

Originality/value

Many of the leaflets evaluated fell below an adequate standard. This study shows the need for a better, more accurate and up‐to‐date leaflet for what is probably the most commonly performed urological procedure.

Details

Clinical Governance: An International Journal, vol. 12 no. 1
Type: Research Article
ISSN: 1477-7274

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Article
Publication date: 1 June 2000

Haytham Kubba

Leaflets are a useful resource for information provision. Many otolaryngology patients have poor reading skills, and may have difficulty understanding medical jargon. The…

Abstract

Leaflets are a useful resource for information provision. Many otolaryngology patients have poor reading skills, and may have difficulty understanding medical jargon. The aim of this project was to produce a patient information leaflet on otitis media with effusion whose content is based on the best available research evidence, and which is presented in a clear format with simple language. Patients were involved at the planning stage, and in testing the final draft. The leaflet was preferred by the majority compared to existing information material and was felt to be more informative and easier to understand. The leaflet has been given the Crystal Mark for clarity of language by the Plain English Campaign. This study shows that existing guidelines can be used to improve the quality of written information provision.

Details

British Journal of Clinical Governance, vol. 5 no. 2
Type: Research Article
ISSN: 1466-4100

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Article
Publication date: 1 December 2006

Ramanan Rajasundaram, Steve Phillips and Nigel R. Clay

To assess patients' attitude towards information leaflets, their understanding of the given information, and the time factor involved in an out‐patient clinic set‐up.

Abstract

Purpose

To assess patients' attitude towards information leaflets, their understanding of the given information, and the time factor involved in an out‐patient clinic set‐up.

Design/methodology/approach

A total of 50 patients who received depot preparation of Methyl Prednisolone as local injections in an out‐patient hand‐clinic were given 15 minutes to read the patient information leaflet and were simultaneously asked to answer a questionnaire.

Findings

Patients want to be informed and are willing to spend more time and effort on information leaflets. Their ability to grasp and retain the relevant information is highly variable. Excess of information, poor presentation/format, lack of time, irrelevant data are factors which seem to adversely affect the effectiveness of information leaflets.

Originality/value

This study gives recommendations to those providing patient care. Emphasises the need for a careful review of all written information with respect to patients' better understanding of the treatment they will receive for the condition being treated.

Details

International Journal of Health Care Quality Assurance, vol. 19 no. 7
Type: Research Article
ISSN: 0952-6862

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Article
Publication date: 1 April 1996

Jilly Rosser, Ian S. Watt and Vikki Entwistle

The Informed Choice Initiative aims to make available to both professionals and users a range of leaflets about topics related to pregnancy and childbirth which are based…

Abstract

The Informed Choice Initiative aims to make available to both professionals and users a range of leaflets about topics related to pregnancy and childbirth which are based upon the best available scientific evidence. For each topic covered there are two leaflets — one for health care professionals and one for patients. They are intended to facilitate women's involvement in decisions about their health care and help promote clinical effectiveness. The initiative is the result of a collaboration between the Midwives Information and Resource Service and the NHS Centre for Reviews and Dissemination. The article describes the rigorous development process of the leaflets and discusses some of the issues raised by initiatives such as Informed Choice.

Details

Journal of Clinical Effectiveness, vol. 1 no. 4
Type: Research Article
ISSN: 1361-5874

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Article
Publication date: 13 March 2017

Russell Ashmore and Neil Carver

The purpose of this paper is to determine what written information is given to informally admitted patients in England and Wales regarding their legal rights in relation…

Abstract

Purpose

The purpose of this paper is to determine what written information is given to informally admitted patients in England and Wales regarding their legal rights in relation to freedom of movement and treatment.

Design/methodology/approach

Information leaflets were obtained by a search of all National Health Service mental health trust websites in England and health boards in Wales and via a Freedom of Information Act 2000 request. Data were analysed using content analysis.

Findings

Of the 61 organisations providing inpatient care, 27 provided written information in the form of a leaflet. Six provided public access to the information leaflets via their website prior to admission. Although the majority of leaflets were accurate the breadth and depth of the information varied considerably. Despite a common legal background there was confusion and inconsistency in the use of the terms informal and voluntary as well as inconsistency regarding freedom of movement, the right to refuse treatment and discharge against medical advice.

Research limitations/implications

The research has demonstrated the value of Freedom of Information Act 2000 requests in obtaining data. Further research should explore the effectiveness of informing patients of their rights from their perspective.

Practical implications

Work should be undertaken to establish a consensus of good practice in this area. Information should be consistent, accurate and understandable.

Originality/value

This is the only research reporting on the availability and content of written information given to informal patients about their legal rights.

Details

Mental Health Review Journal, vol. 22 no. 1
Type: Research Article
ISSN: 1361-9322

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Article
Publication date: 18 October 2011

Vidya Amey

This paper aims to explore the beliefs and attitudes of young mothers in relation to smokefree homes and passive smoke in Guernsey, and to encourage them to contribute to…

Abstract

Purpose

This paper aims to explore the beliefs and attitudes of young mothers in relation to smokefree homes and passive smoke in Guernsey, and to encourage them to contribute to the designing of a smokefree home leaflet and pack aimed at young mothers.

Design/methodology/approach

Semi‐structured interviews were conducted with 11 participants (aged 17‐23 years).

Findings

Most participants were smokers, however, they all knew what passive smoke was and asserted that their homes were smokefree. Even if they were unable to list specific impacts of second hand smoke on children, they all agreed that children should be protected. A few of them described the difficulties in telling people not to smoke around their children in other people's homes and in cars. Moreover, some young mothers said that they found it hard to persuade their partners not to smoke around the children.

Originality/value

This paper presents the respondents ideas for promoting and supporting smokefree homes for young mothers and informing a smokefree home leaflet and home pack: providing information about passive smoking during parenting sessions, preferably after the baby has been born; giving parents a pack with giveaways linked to smokefree homes; encouraging parents to be assertive to friends and family who try to smoke around children; and getting both partners involved.

Details

Health Education, vol. 111 no. 6
Type: Research Article
ISSN: 0965-4283

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Article
Publication date: 1 June 2002

Carol Brennan and Alex Douglas

Recently, the British Standards Institution (BSI) issued a new standard: BS 8600:1999 Complaints Management Systems – Guide to Design and Implementation. This standard…

Abstract

Recently, the British Standards Institution (BSI) issued a new standard: BS 8600:1999 Complaints Management Systems – Guide to Design and Implementation. This standard tends to focus on those systems and procedures that organisations put into motion after a complaint has been received. However, for many customers, particularly of large organisations such as local government services, the problems begin with knowing how to gain access to the complaints system. In the public sector this visibility usually takes the form of some kind of information leaflet which should detail certain basic information that will allow customers to access the complaints system. This paper develops a framework for an effective customer complaints information leaflet and then evaluates Scottish councils’ corporate complaints information brochures against this framework to determine whether or not they meet its acceptance criteria for effectiveness. Each leaflet was evaluated against 12 points of good practice developed from both Central Government’s guidelines and the new British Standard guidelines. The results showed that although a majority of them met many of the framework criteria, a significant proportion fell well short of what would be deemed acceptable.

Details

International Journal of Public Sector Management, vol. 15 no. 3
Type: Research Article
ISSN: 0951-3558

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Article
Publication date: 4 September 2007

Angela G. Springett and Joyce E.M. Wise

The purpose of this paper is to evaluate the impact of educating adolescents in practical ways of looking after their backs to reduce the incidence of back‐pain, with…

Abstract

Purpose

The purpose of this paper is to evaluate the impact of educating adolescents in practical ways of looking after their backs to reduce the incidence of back‐pain, with particular focus on the use and carrying method of ergonomically designed schoolbags.

Design/methodology/approach

An educational leaflet containing a range of back care information was designed specifically for a target population group of Year 7 schoolchildren, aged 11 to 12 years, and distributed to Year 7 students (n=682) attending three main secondary education schools in West Sussex during September 2004. A feedback form was used to evaluate the impact of the leaflet on one class in each school (total n=81).

Findings

The main findings in this paper indicated education had immediate positive impact on students' awareness of the importance of looking after their backs, and achieving positive back‐health. Information gained was likely to influence future choice of schoolbag type, and intention to change to more back‐health aware schoolbook and equipment carrying behaviours.

Research limitations/implications

The paper shows that long‐term impact was not evaluated, and is a limitation of this study. Further research is required to evaluate the long‐term impact of education on back care in adolescents, and at which age optimum educational impact in this area is gained.

Originality/value

This paper contributes evidence, which could be used to inform national and international health agendas, focusing on the specific area of healthy back education for adolescents through a school‐based health promotion initiative.

Details

Health Education, vol. 107 no. 5
Type: Research Article
ISSN: 0965-4283

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Article
Publication date: 1 June 1998

Alison Reid, Dawn Wood and David Kinney

The issues of microbial food poisoning are never far from the headlines. Of particular concern is the emergence of strains of increased virulence, for example Escherichia

Abstract

The issues of microbial food poisoning are never far from the headlines. Of particular concern is the emergence of strains of increased virulence, for example Escherichia coli 0157. As we are likely to be faced with a succession of food hygiene challenges in our kitchens, do consumers have access to the information they need and is it presented in such a way that it encourages and motivates towards good food handling and food hygiene practices? This paper concentrates on a range of food hygiene information provided by the Government, the Health Education Authority and the media. The information is examined with respect to availability, content and context. Observations are made from sociological, scientific and visual communications perspectives.

Details

Nutrition & Food Science, vol. 98 no. 3
Type: Research Article
ISSN: 0034-6659

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Book part
Publication date: 13 November 2017

Robert Kozielski, Michał Dziekoński and Jacek Pogorzelski

It is generally recognised that companies spend approximately 50% of their marketing budget on promotional activities. Advertising belongs to the most visible areas of a…

Abstract

It is generally recognised that companies spend approximately 50% of their marketing budget on promotional activities. Advertising belongs to the most visible areas of a company’s activity. Therefore, it should not be surprising that the average recipient associates marketing with advertising, competitions and leaflets about new promotions delivered to houses or offices. Advertising, especially Internet advertising, is one of the most effective forms of marketing and one of the fastest developing areas of business. New channels of communication are emerging all the time – the Internet, digital television, mobile telephony; accompanied by new forms, such as the so-called ambient media. Advertising benefits from the achievements of many fields of science, that is, psychology, sociology, statistics, medicine and economics. At the same time, it combines science and the arts – it requires both knowledge and intuition. Contemporary advertising has different forms and areas of activity; yet it is always closely linked with the operations of a company – it is a form of marketing communication.

The indices of marketing communication presented in this chapter are generally known and used not only by advertising agencies but also by the marketing departments of many organisations. Brand awareness, advertising scope and frequency, the penetration index or the response rate belong to the most widely used indices; others, like the conversion rate or the affinity index, will get increasingly more significant along with the process of professionalisation of the environment of marketing specialists in Poland and with increased pressure on measuring marketing activities. Marketing indices are used for not only planning activities, but also their evaluation; some of them, such as telemarketing, mailing and coupons, provide an extensive array of possibilities of performance evaluation.

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