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The crucial action program of United Nations is sustainable development. In the context of lockdown and food supply chain disruptions in many developing countries due to COVID-19, sustainable agribusiness entrepreneurship (SAE) must be investigated to contribute to the global safe-food supply chain resilience. Furthermore, this pandemic might have changed cognitive social capital (i.e. perceived shared norms, civicness and community cohesiveness) and relational social capital (i.e. social trust). Therefore, this study aims to examine their role in forming agribusiness entrepreneurs’ SAE intentions under the lens of sustainable development in the pandemic context.

This study uses a mixed-methods approach with resources for structural equation modeling. A sample of 499 Vietnamese agribusiness entrepreneurs to reconcile scales and test hypothesized relationships.

The study reconciles the existing constructs’ scales and develops a new scale measuring SAE intention. The findings show that the extended theory of planned behavior (ETPB) model is an ideal theoretical framework for predicting behavioral intentions in sustainability. The study also discovers the role of cognitive social capital and relational social capital in motivating SAE intentions. Also, some managerial implications are suggested for agribusinessmen to survive and succeed during the COVID-19 crisis.

To the best of the authors’ knowledge, this study is considered the first to investigate the role of cognitive social capital and relational social capital in motivating SAE in an emerging market using the ETPB. The findings will help emerging economies, where most farmers are family-business owners or micro-scaled entrepreneurs who have been facing the increasing trend of sustainable production and consumer.

Digital transformation (DT) and supply chain resilience have received increasing attention. Structural social capital (SSC) and human capital (HC) have recently been identified as strategic resources for small and medium-sized enterprises (SMEs). While the significant role of entrepreneurial competencies (ECs), SME innovativeness (SMI) and technology adoption (TA) in driving business performance have been partially researched, no studies have simultaneously examined the effect of these resources and capabilities on SME business performance growth (BPG) under the lenses of a resource-based view (RBV) and dynamic capabilities (DCs) as well as in the context of DT. This study aims to clarify these unclear relationships.

This study adopts established theoretical lenses, a mixed-methods approach and structural equation modeling (SEM) using a sample of 371 respondents who are top and middle SME managers in Vietnam.

The study discovers the significant and insignificant relationships between HC, SSC, ECs, SMI, TA and BPG besides providing a new measurement and reconciling existing measurements for the DT context. Some implications for driving SMEs' DT are also suggested.

This study is the first to thoroughly examine the effect of HC and SSC on SMEs' BPG through the mediating role of ECs, SMI and TA under RBV and DCs lenses in the DT context. The investigation is conducted in an emerging market, where DT implementation is in the process of being learned and experimented upon.

Scholars have paid considerable attention to the importance of brand loyalty of durable consumer products in developed markets. However, no study has investigated the simultaneous impact of advertising efforts, distribution intensity and store image on global brand loyalty (GBL) of fast-moving consumer goods (FMCG) in emerging markets. This study aims to fill this gap.

This study adopts (1) established theoretical lenses: brand equity, marketing mix and cue utilization theories, (2) a mixed-methods approach: a focus group and two surveys and (3) structural equation modeling on two samples of consumers (one homogeneous and one heterogeneous) of global soft drink brands in Vietnam.

The study reveals significant and nonsignificant relationships among the selected marketing mix elements and brand loyalty and its antecedents of global FMCG. Slight differences in these relationships among the two samples are found. The existing scales are also reconciled with more suitable indicators. The results significantly contribute to the existing knowledge on marketing mix, brand equity and GBL, and global consumer culture.

This is the first study to investigate the simultaneous effects of advertising efforts, distribution intensity, and store image on brand loyalty and its antecedents of global FMCG in an emerging market. The findings will help practitioners develop suitable global branding strategies to manage global brand image and achieve consumer loyalty across emerging markets.

E-commerce, with technology as its backbone, is an indispensable business trend associated with the wave of the Fourth Industrial Revolution. Recently, its intensifying role has also been noticed due to the COVID-19 pandemic. However, technology adoption to pursue an e-commerce model for agribusinessmen is not easy, while the COVID-19 has made them lose customers and led them to crises. In that context, the role of social capital (SC) has increasingly been paid significant attention, especially for micro and family businesses. Agribusinessmen can use SC to adopt technology, renew and reinforce their businesses in the global agricultural supply chain disruption context. However, there seems to be a dearth of an integral measurement of social capital (IMSC) to apply to the practice effectively. Recognizing this need, the current study aims to develop an integral scale for SC.

This research adopts a widely accepted and rigorous scale development process, a mixed-methods research design and essential statistical techniques to develop an IMSC.

The result develops an IMSC consisting of nine facets: linking-corporate, bonding-bridging, trust in political institutions, trust in public services, generalized social trust, norms and social sanctions, subjective safety, civicness and community cohesiveness. The scales of these facets are found to be unidimensional, reliable and valid.

This is the first study developing an IMSC to contribute to the extant literature. The study also provides managerial implications for practitioners to strengthen SC and adopt technology to improve their businesses.

This research examines the effects of the context on the relationship between work design, learning mechanism and total quality management (TQM). The exploratory study examines the differential effects in context on how human resources and their activities are strategically managed for achieving TQM. Two theoretical frameworks – activity theory and contextual learning theory – are concurrently used for analysis. Specifically, the manufacturing companies, the authors examine are (1) technology-intensive company which has bought technology from a global foreign establishment (MU1), (2) technology-intensive companies having their own technology (MU2) and (3) labor-intensive units (MU3) of varying organizational sizes.

This case study-based research consists of 27 in-depth interviews with managers and employees of different hierarchies in each manufacturing unit. The authors interviewed them using semi-structured questions that were pre-validated by five senior HR experts from the manufacturing industry. Document analysis, multiple site visits and website content helped triangulation. The data are coded and analyzed using Dedoose software for qualitative research.

Activity diagrams for each manufacturing unit provides task and interaction analysis. Within and cross-case analysis address complexity and challenges of contextual reality, influences on work design and learning mechanism. HRD executives must recognize that there may be well-differentiated learning behaviors that align with organizational strategy. The learning behaviors may not be well-differentiated and become very dynamic. This dynamism may be characterized by double loop and single-loop learning feeding into each other.

This study provides substantial practical implications for HRD and other managers in the manufacturing sector.

The new theoretical framework adds to organizational behavior studies through multi-level and cross-contextual approach. It informs strategic combinations and interactions between internal and external context, and learning needs implicating work design and TQM.

The COVID-19 pandemic has badly affected the global economy. The use of social capital as a resource to diversify agribusiness to get more customers and improve the agricultural supply chain is a considerable issue to explore. This study aims to develop a comprehensive measurement of social capital and examine its effect on the intention to diversify agribusiness. From a supply chain perspective, it uses theory of planned behavior (TPB) and resource-based view (RBV).

The study uses a mixed-methods approach. In-depth interviews, focus group discussions and surveys are used. Structural equation modeling on a sample of 465 respondents in Vietnam was employed to examine the hypothesized relationships.

An integrative measurement scale of social capital from an agricultural supply chain perspective is suggested. The study also shows significant causal relationships amongst social capital, motives, TPB's determinants and the intention to diversify agribusinesses in light of supply chain perspectives.

The study offers a significant contribution to the existing body of knowledge in the literature on social capital, motives, TPB, RBV and supply chain perspectives. The study was executed in Vietnam, where most farmers are smallholders, family business owners or micro-scale entrepreneurs in agriculture.

Coronavirus disease 2019 (COVID-19) has seriously affected the global economy. How agribusinessmen are overcoming this crisis is being noticed in emerging markets. Using social capital to diversify agribusiness for getting more customers is a useful solution for the growth of agribusiness. However, there is a lack of evidence on the aggregate measurement scale of social capital and the influence of behavioral goals on the intention toward agribusiness diversification. Therefore, this study aims to develop an integrated measurement of social capital and investigate its effect on agribusiness diversification intention using the expanded theory of planned behavior (TPB).

A mixed-methods approach is used, including four in-depth interviews, three focus group discussions and two surveys. Structural equation modeling is applied to a sample of 484 respondents to test the proposed hypotheses.

The study shows the role of social capital in influencing the intention to diversify agribusiness under the premises of the resource-based view (RBV). The scale of social capital is also developed, which is the first integrated measurement of this asset. The findings contribute significantly to the existing knowledge of social capital, the TPB and diversifying agribusiness.

This is the first study to explore the comprehensive effect of the facets of social capital on behavioral intention through behavioral goals and determinants of the TPB under the premises of the RBV. The findings will help emerging economies, for example, Vietnam, where most farmers are family business owners or microscaled entrepreneurs in agriculture.