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Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

Lake tourism is a growing academic sub-field of tourism studies with an emerging body of literature. However, little research attention has been given to lake-destinations’ projected or perceived tourism images. Specifically, there has been a scarcity of literature investigating the variables involved in the formation of a lake-destination image. Therefore, this study aims to explore the main attributes that might potentially influence this type of destination, and simultaneously, contribute to conceptualizing and defining lake tourism as recent research area. An explorative study was then conducted in order to generate a set of image variables through the use of textual and photographic data. The results will contribute to characterize potential lake-destinations and to develop a final list of variables specifically related to this type of destination.

The increasing importance and proliferation of text data provide a unique opportunity and novel lens to study human communication across a myriad of business and marketing applications. For example, consumers compare and review products online, individuals interact with their voice assistants to search, shop, and express their needs, investors seek to extract signals from firms' press releases to improve their investment decisions, and firms analyze sales call transcripts to increase customer satisfaction and conversions. However, extracting meaningful information from unstructured text data is a nontrivial task. In this chapter, we review established natural language processing (NLP) methods for traditional tasks (e.g., LDA for topic modeling and lexicons for sentiment analysis and writing style extraction) and provide an outlook into the future of NLP in marketing, covering recent embedding-based approaches, pretrained language models, and transfer learning for novel tasks such as automated text generation and multi-modal representation learning. These emerging approaches allow the field to improve its ability to perform certain tasks that we have been using for more than a decade (e.g., text classification). But more importantly, they unlock entirely new types of tasks that bring about novel research opportunities (e.g., text summarization, and generative question answering). We conclude with a roadmap and research agenda for promising NLP applications in marketing and provide supplementary code examples to help interested scholars to explore opportunities related to NLP in marketing.

This article reviews the quantitative marketing literature on artificial intelligence (AI) through an economics lens. We apply the framework in Prediction Machines: The Simple Economics of Artificial Intelligence to systematically categorize 96 research papers on AI in marketing academia into five levels of impact, which are prediction, decision, tool, strategy, and society. For each paper, we further identify each individual component of a task, the research question, the AI model used, and the broad decision type. Overall, we find there are fewer marketing papers focusing on strategy and society, and accordingly, we discuss future research opportunities in those areas.

Studies in higher education tend to use different methods and methodologies, from documentary analysis to auto/biographical and observational studies. Most studies are either qualitative or qualitative. A mixed-methods approach has emerged in recent years, in which the qualitative approach generally plays an important role. The purpose of this chapter is to show the potential of a new methodology that is also appropriate for higher education research and widely used in the social sciences: probabilistic topic models. A probabilistic method can be used to analyse and categorise thousands of words. After collecting large sets of texts, content analysis is used to deeply analyse the meaning of these words. The huge number of texts published today pushes researchers to employ new techniques in their search for hidden structures built upon a set of core ideas. These methods are called topic modelling algorithms, with Latent Dirichlet Allocation being the basic probabilistic topic model. The application of these new techniques to the field of higher education is extremely useful, for two reasons: (1) studies in this area deal in some cases with a great volume of data and (2) these techniques allow one to devise models in a way that is unsupervised by humans (even when researchers operate on the resulting model); thus they are less subjective than other types of analyses and methods used for qualitative purposes. This chapter shows the foundations and recent applications of the technique in the higher education field, as well as challenges related to this new technique.

The authors apply topic sentiment analysis (several relatively new text analysis methods) to the study of public opinion as expressed in social media by comparing reactions to the Trayvon Martin controversy in spring 2012 by commenters on the partisan news websites the Huffington Post and Daily Caller.

Topic sentiment analysis is a text analysis method that estimates the polarity of sentiments across units of text within large text corpora (Lin & He, 2009; Mei, Ling, Wondra, Su, & Zhai, 2007).

We apply topic sentiment analysis to public opinion as expressed in social media by comparing reactions to the Trayvon Martin controversy in spring 2012 by commenters on the partisan news websites the Huffington Post and Daily Caller. Based on studies that depict contemporary news media as an “outrage industry” that incentivizes media personalities to be controversial and polarizing (Berry & Sobieraj, 2014), we predict that high-profile commentators will be more polarizing than other news personalities and topics.

Results of the topic sentiment analysis support this prediction and in so doing provide partial validation of the application of topic sentiment analysis to online opinion.

This chapter investigates the behavior of Reddit’s news subreddit users and the relationship between their sentiment on exchange rates. Using graphical models and natural language processing, hidden online communities among Reddit users are discovered. The data set used in this project is a mixture of text and categorical data from Reddit’s news subreddit. These data include the titles of the news pages, as well as a few user characteristics, in addition to users’ comments. This data set is an excellent resource to study user reaction to news since their comments are directly linked to the webpage contents. The model considered in this chapter is a hierarchical mixture model which is a generative model that detects overlapping networks using the sentiment from the user generated content. The advantage of this model is that the communities (or groups) are assumed to follow a Chinese restaurant process, and therefore it can automatically detect and cluster the communities. The hidden variables and the hyperparameters for this model are obtained using Gibbs sampling.

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.