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INTRODUCTION It has become almost mandatory to start a text on manpower planning with a debate on the definition of the subject. (For a good example see Thakur[8].) There is a wide range of opinion and confusion on the topic of what manpower planning is. In this review I will concentrate on describing, collating and appraising the recent work which has been called Manpower Planning and the definition of the subject will therefore be the net coverage of the work reviewed. As an aid to the reader unfamiliar with the subject, the following preliminary definition is offered as a starting point: “Manpower planning is a strategy for matching future manpower numbers and skills with organisational activities”.

This paper aims to test the proposition that integrated marketing communications (IMC) practice is lagging in the trucking industry. It stems from the more general proposition extant in the literature that business to business (B2B) IMC practice lags business to consumer IMC practice.

In total, 109 trucking managers attending the American Trucking Association Annual Management Conference are asked which communications tools they use and for which strategic purposes. The new product adoption model (NPAM) provides a means of measuring efficient IMC practice.

Joint space perceptual maps generated by correspondence analysis reveal the association between trucking managers’ IMC mixes and the stages of the NPAM. Inspection shows that trucking managers deploy a relatively large number of traditional and digital tools to support all stages of the NPAM, indicating a sophisticated level of IMC knowledge and practice, contrary to the proposition that IMC practice is lagging in the trucking industry.

This contrary result suggests that IMC practice proceeds at different rates across B2B industries and must be examined on a per-industry basis. In combination with Garber and Dotson’s (2002) trucking IMC study, this study provides a second data point from which the evolution of IMC practice in the trucking industry can be tracked into the future. Additionally, this paper demonstrates the efficacy of the NPAM as a means of measuring the efficiency of IMC mixes, as well as for monitoring and training. Theoretical and managerial implications are discussed.

The purpose of this paper is to trace the evolution of the Archway Investment Fund (AIF) at Bryant University from its founding in 2005 as a portfolio focused exclusively on US equities to a multi-asset program that incorporates US equities, non-US equities, equity ETFs, REITs, individual bonds, fixed income ETFs and options. It also describes the explicit introduction of environmental, social and governance (ESG) considerations into the investment process.

The paper follows a case study approach.

The paper describes the programmatic changes that accompanied this evolution in these areas: finance department curriculum innovations; the investment guidelines and constraints that govern the AIF; the investment process utilized; the oversight and governance process; and the reporting, presentation, and publicity initiatives that keep critical constituencies (university administration, faculty, alumni and students) informed and engaged in this program to sustain its success.

The vast majority of student-managed funds are equity funds focused on individual stock selection. The AIF is a multi-asset fund with separate equity and fixed income sub-portfolios that explicitly incorporates ESG factors into the security selection process.

Strategy and marketing scholars look at strategic issues from different points of view and attempt to explain strategic choice and performance from their unique perspectives. This paper combines these perspectives in the context of international ventures and develops a conceptual framework integrating international marketing strategy decisions with entry mode decisions. The resulting contingency framework extends the hierarchical entry‐mode decision model and allows for a better specification of the strategy‐performance relationship in international business.

This paper describes the forms of knowledge used by players of fantasy sports, games where players create ideal sports teams and compete to accumulate points based on professional athletes’ statistical performances. Messages from a discussion forum associated with a popular fantasy basketball game were analyzed to understand how players described their decision‐making strategies to their peers. The focus of the research was to understand if players use mathematical concepts such as optimization and statistical analyses when assembling their team or if they base their decisions on personal preferences, beliefs, and biases. The analyses in this paper suggest the latter, that players rely on informal, domain‐specific heuristics that often lead to the creation of competitive teams. These heuristics and other forms of player discourse related to knowledge use are described. The paper also suggests ways that analyses of existing practices might provide a foundation for creating gaming environments that assist the acquisition of more formal reasoning skills.

This study explores young people's perceptions of eating disorders, the risks and consequences of developing an eating disorder, and the effectiveness of education and prevention programmes. Eating disorder prevention programmes are predominantly school‐based, target young women, and are delivered in weekly sessions for a six or eight‐week period. There is evidence that programmes can increase short‐term knowledge but less evidence for their impact on attitudes and behaviours. Focus groups were undertaken with 96 male and female participants, aged 13‐18, drawn from schools and informal youth settings in three local authority areas in Scotland. Participants demonstrated good understanding of eating disorders; insight into the complexity of reasons for developing a disorder (with a belief that celebrity culture and associated thin imagery has the largest influence) and strong empathy for those who experience eating disorders (as opposed to people who are obese). Television and magazines were cited as the main sources of information, with parents and friends identified as key sources of support rather than professionals. Participants indicated a desire to discuss eating disorders and for this to be incorporated into school health education programmes. Key features of school‐based programmes indicated by participants include single gender discussion groups and development of critical thinking towards the media. The study supports the need for multi‐agency discussion‐based education programmes, long‐term evaluation of impact, and the enhancement of peer support and parental awareness of issues surrounding eating disorders. It also highlights a number of gaps in research in this field.

Public relations practice in sport is not always evident, yet to the contemporary sports business, it has much to offer. This paper explores the value of public relations to professional sports organisations. Cricket was chosen in particular because although it does not enjoy the same popularity as soccer in the UK, it has an extremely loyal fan base and widespread support at grass roots level. A critical finding from this research is that the communications strategies recommended for use in cricket are equally applicable to other sports.

AS J. L. Hobbs shows so clearly in his recent book, the interest in local history is growing enormously at present. The universities, training colleges and schools, as well as the institutions of further education, are all making more use of local studies—geographical, economic, social and historical—in their regular courses, in their advanced work, and in their publications.

This paper considers the implications of mass communications theory on public relations (PR) evaluation and briefly reviews mass communication effects, persuasion, and cognition, attitude and behaviour change theories. The implications for evaluation are then examined. Reliance on domino models is shown to be too simplistic. It is suggested that claims of PR behavioural effects may be unrealistic and it is argued that more moderate and/or alternative goals are needed if preordained failure is to be avoided. Evaluation results must be interpreted cautiously so that further significance that is not supported by theory is not assumed. This paper shows how the concept of PR evaluation could be widened to include formative evaluation and broad environmental monitoring, which are especially important in identifying and understanding why and how communication works, what its effects are, what factors restrict or facilitate effectiveness and under what conditions success can be maximised.

Traditional sports have seen declining participation at many levels, with football being no different. This is occurring at a time when emergent technologies present new challenges, particularly to the crucial yet ignored cohort of millennials. Without meeting the needs of millennials, football cannot be successful in the future. This research seeks to understand how millennial football fandom (sport, not team) in Australia impacts football participation, whilst empirically examining the impact of football video games (FVGs).

Survey data are collected from online groups, forums and social media pages of Australian football (soccer) fans. Quantitative analysis of millennial fandom and its influence on football participation (for the first time demarcated into play and engagement) is undertaken, including the moderating influence of time spent playing FVGs, amidst covariate influences of age and number of children.

Results highlight the multi-dimensionality of millennial football fandom in Australia, reveal the typical hours spent playing football across a range of participation types (including play and engagement), support fan involvement’s influence on engagement with football, establish that a desire to interact with other football fans manifests in playing more football, specify how playing FVGs moderates these relationships, supports the covariate influences of age and evidences that playing FVGs does not hamper football play.

This is the first study to examine millennial fans of football (the sport, not tied to a club) and the influence of fandom on football participation. By separating football participation into two forms, play and engagement, we highlight discrete influences, whilst evaluating for the first time the moderating influence of the time millennials spend playing FVGs. For sport managers and administrators, these are important findings to facilitate better segmentation, recruitment, retention and participation, each with broader societal health benefits. This is undertaken in Australia where football is not a dominant code, relegating fandom to a niche, thus revealing important findings for sports and business management.