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Article
Publication date: 23 November 2020

Reena Pandarum, Simon Christopher Harlock, Lawrance Hunter and Gerald Aurther Vernon Leaf

The purpose of this study was for a panel of experts to initially make visual assessments of female body morphotypes from their 3-D scanned images, and, thereafter, use…

Abstract

Purpose

The purpose of this study was for a panel of experts to initially make visual assessments of female body morphotypes from their 3-D scanned images, and, thereafter, use these and their anthropometric data to derive algorithms to specify anthropometric parameters corresponding to a specific body morphotype categories.

Design/methodology/approach

This paper presents a method to quantitatively define women's body morphotypes derived from the visual assessments of the 3-D scans of the body. Nine morphotype categories are defined and algorithms are derived to define the range of values of bust-to-waist and hip-to-waist girth ratios corresponding to the different categories. The method showed an 81.9% prediction accuracy between the visually assessed and predicted morphotypes. This compared to a 71.9% prediction accuracy of another published method. This new normative method (NNM) enables a quantitative evaluation of how visual assessments of body morphotypes from different populations of women, made by different assessors, differ.

Findings

The panel assessed morphotype category with the largest number of subjects was rectangle (52.0%), followed by spoon (39.5%), hourglass (5.6%) and triangle (2.9%). The NNM shows similar predicted categories, with only slightly differing values, viz. the morphotype category with the largest number of subjects was rectangle (54.1%) followed by spoon (40.4%), hourglass (4.8%), inverted U (0.6%) and Y (0.3%). The morphotype with the worst correlation between the predicted and the assessed was the triangle (0% – 0/10), followed by the hourglass (31.6% – 6/19). The NNM did not generate more than one prediction for a given visually assessed morphotype.

Research limitations/implications

The geographical location of the authors meant that it was convenient to develop and evaluate the NNM from a sample of South African women. Further work can be conducted where a large number of national and international experts perform an assessment of a set of body morphotypes. The anthropometric data derived according to ISO 8559-1 protocols may then be used to determine the criteria used by each assessor with the aim of reaching a consensus and, hence, movement toward body morphotype standardization for both men and women and thereby mass customization.

Practical implications

The advantage of the method is that it provides for a, transparent, universally applicable procedure that is simple to use and implement in the clothing and retail sectors The NNM did not predict more than one morphotype for a given category; hence, it enables objective comparisons to be made between the visual assessments of morphotype categories of different populations by different assessors, to also evaluate how and where the assessments differ.

Social implications

Studies such as this highlight the need for standardization of both the criteria used in the expert panel visual assessments and an agreement on the anthropometric measures or landmarks required to define women 3-D body morphotypes standardized to international protocols for target market segmenting in the clothing and retail sectors and in industries where variability in body morphotype, size and proportions has ergonomic implications.

Originality/value

The theoretical concept is novel, easy to follow and implement in the clothing and related sectors and has not been published to date. The approach was to develop a theoretical concept standardized to ISO 8559-1 that enable objective comparisons between visual assessments of morphotypes of different populations by different assessors, and to also evaluate how and where the assessments differ. The knowledge and experience of domain experts were to initially conduct the visual assessments of women morphotypes from their 3-D scans and thereafter to use these and their anthropometric data to derive algorithms to specify anthropometric parameters corresponding to a specific body morphotype category.

Details

International Journal of Clothing Science and Technology, vol. 33 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Book part
Publication date: 20 September 2014

Sølvi Lyngnes and Nina K. Prebensen

In response to issues and challenges facing the operators of nature-based tours, this study examines snowmobile tours in Svalbard, Norway. Specially, it posits to explore…

Abstract

In response to issues and challenges facing the operators of nature-based tours, this study examines snowmobile tours in Svalbard, Norway. Specially, it posits to explore experience providers awareness of the fragile nature in which they are operating and how this awareness is implemented in their offerings. Subsequently, the chapter evaluates experience providers’ attitude of what aspects of the offerings they perceive as attractive to the tourists and the staging of the offerings accordingly. This study utilises interviews with six informants representing three different firms, a participant observation, and text analyses of the offer on the website www.Svalbard.net as the study method. The results show that the informants are aware of the fragile nature and strive to promote a sustainable behaviour during tours. In particular, they focus on informing and teaching the tourists about environmental aspects of the tour through storytelling and staging during the tour. By empowering the tourists through education and involvement they aim to make the tourists change their focus from riding the snowmobile to learning about the fragility of the nature and wildlife. Further, the informants state that the tourists may even become spokesmen for sustainable tourism due to the touring experience received. In conclusion, in a highly fragile environment like the Arctic a rise of motorised tours invites discourses on tourism development. It is pivotal to preserve the nature in a sustainable way while offering attractive tour experiences.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78441-174-9

Keywords

Article
Publication date: 1 December 1900

In 1899 the medical practitioners of Dublin were confronted with an outbreak of a peculiar and obscure illness, characterised by symptoms which were very unusual. For want…

Abstract

In 1899 the medical practitioners of Dublin were confronted with an outbreak of a peculiar and obscure illness, characterised by symptoms which were very unusual. For want of a better explanation, the disorder, which seemed to be epidemic, was explained by the simple expedient of finding a name for it. It was labelled as “beri‐beri,” a tropical disease with very much the same clinical and pathological features as those observed at Dublin. Papers were read before certain societies, and then as the cases gradually diminished in number, the subject lost interest and was dropped.

Details

British Food Journal, vol. 2 no. 12
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 June 1907

It has been stated, and not without some cause, that no branch of our law is in a more uncertain condition than that relating to warranties under the Sale of Food and…

Abstract

It has been stated, and not without some cause, that no branch of our law is in a more uncertain condition than that relating to warranties under the Sale of Food and Drugs Acts, for during the past twenty‐three years various decisions have been given on what constitutes a warranty within those statutes, and at first sight it appears somewhat difficult to extract therefrom any settled principles. We propose, however, to examine shortly the leading cases on this important subject, and to see how far they are consistent with one another and lay down rules for general guidance.

Details

British Food Journal, vol. 9 no. 6
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 June 1962

Publication of the Aslib Year Book is to be discontinued. A full and up‐to‐date list of Aslib members will be published in 1963.

Abstract

Publication of the Aslib Year Book is to be discontinued. A full and up‐to‐date list of Aslib members will be published in 1963.

Details

Aslib Proceedings, vol. 14 no. 6
Type: Research Article
ISSN: 0001-253X

Article
Publication date: 11 November 2020

Kyuho Lee, Stella Kladou, Ahmet Usakli and Yunxia Shi

The purpose of this study is to explore the impact of service quality on the formation of destination brand equity through customer satisfaction at a winery, from the…

Abstract

Purpose

The purpose of this study is to explore the impact of service quality on the formation of destination brand equity through customer satisfaction at a winery, from the perspective of Chinese wine tourists.

Design/methodology/approach

This study utilized a survey research design. A convenience sample of 311 visitors to a major winery located in Yantai, China, was surveyed, and 265 useable questionnaires were analyzed. To analyze the data, the study used partial least squares structural equation modeling (PLS-SEM).

Findings

The results of the study reveal that service quality at a winery is a significant determinant of winery satisfaction among Chinese wine tourists, which in turn affects the brand equity of a wine tourism destination.

Research limitations/implications

This study contributes to the growing body of literature focusing on identity-based branding in the context of wine tourism. As such, this study brings together knowledge of a place branding dimension (i.e. destination brand equity), satisfaction and tourism experience at a winery.

Practical implications

The results suggest that the road to favorable assessments of a wine destination brand (macro level) go through a satisfying experience at a winery (micro level). Therefore, the need to co-create the wine experience through various stakeholders' involvement is crucial for the success of wine tourism.

Originality/value

Extant wine studies often highlight western wine tourists' behavior and examine central behavioral constructs such as winery service quality and satisfaction. This study extends previous research by: (1) investigating the issue from Chinese wine tourists' perspective and (2) integrating the destination brand equity of a wine region to current investigations that commonly focus on the service quality of a winery and wine tourists' satisfaction.

Details

Journal of Hospitality and Tourism Insights, vol. 5 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 14 September 2012

İrem Erdoğmuş and Işıl Büdeyri‐Turan

In today's marketplace, successful branding requires building strong bonds with the consumers, by creating favorable, strong and unique brand associations in consumer…

8831

Abstract

Purpose

In today's marketplace, successful branding requires building strong bonds with the consumers, by creating favorable, strong and unique brand associations in consumer minds. This study aims to identify the role of functional (perceived quality) and symbolic brand associations (personality congruence and brand prestige) in creating brand loyalty in the ready‐to‐wear sector from the perspective of Generation Y consumers.

Design/methodology/approach

The research employs a structural equation modeling method based on data collected from 564 individuals born between 1977 and 1994. Turkey is chosen as the context of the study based on the fact that the ready‐to‐wear sector is one of the leading sectors in the country and about 30 percent of the population are Generation Y consumers.

Findings

The findings of the study reveal that perceived quality has a direct positive effect on brand loyalty, suggesting appearance and product quality perception are critical in the preferences of Generation Y consumers. Personality congruence and brand prestige, on the other hand, have an indirect positive effect on brand loyalty with the mediation of appearance and product quality.

Practical implications

The practitioners in the sector should devote special attention to appearance quality together with product quality, and construct a high quality and prestigious brand image with the personality traits of sincerity, competence, and excitement.

Originality/value

This study has contributions to branding, ready‐to‐wear, and Generation Y literature combining several important dimensions into a structural model, and examines the interrelationships among these dimensions as well as their effect on brand loyalty.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 16 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

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