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Case study
Publication date: 3 July 2017

Laurie L. Levesque, Kuo-Ting Hung and Hasan Arslan

This case presents a problem with competing in the Chinese market faced by Jeff Hotchkiss in early 2000s, then President of the Assembly Test Division (ATD) at Teradyne. Teradyne…

Abstract

Synopsis

This case presents a problem with competing in the Chinese market faced by Jeff Hotchkiss in early 2000s, then President of the Assembly Test Division (ATD) at Teradyne. Teradyne is the world’s largest producer of automatic test equipment for electronic assembly on production lines. Hotchkiss needed to find a solution to prevent ATD from continued loss of market share in equipment sales and loss of service revenue in China. Various factors to be considered include customer differentiation and service supply chain configuration.

Research methodology

This case is a field researched case. The research team met with Teradyne’s division president and top management team, and was given access to the documents including customer feedback.

Relevant courses and levels

Graduate or undergraduate: operations management, supply chain management.

Details

The CASE Journal, vol. 13 no. 4
Type: Case Study
ISSN: 1544-9106

Keywords

Case study
Publication date: 14 May 2024

Laurie L. Levesque and Regina M. O'Neill

The case data are from a mix of secondary sources, which included company documents, webpages and blogposts, autobiographies co-written by Schultz, newspaper stories, news media…

Abstract

Research methodology

The case data are from a mix of secondary sources, which included company documents, webpages and blogposts, autobiographies co-written by Schultz, newspaper stories, news media and other publicly available videos, magazine articles, photographs of signed unionization statements, and webinar interview.

Case overview/synopsis

In late autumn 2021, the global retail coffee and foodservice company Starbucks dealt with employees at a few USA stores who initiated unionization efforts in an attempt to change their workplace. Their actions triggered a wave of similar attempts at Starbucks stores across the USA over the next few years. Employees amplified their voices on social media, stating both their love for the company and their disenfranchisement. They claimed to have little input about policies and workplace decisions that affected them and that leadership had not heard or adequately responded to concerns with staffing, safety, equipment, and abusive customers. Walkouts were staged and employees at numerous stores pursued unionization. In 2023, Laxman Narasimhan replaced Howard Schultz as CEO. His tenure started with the challenge of reengaging employees who claimed their collective voice was unheard by leadership Readers will consider what employee voice means in the context of baristas working for a large corporation, and how their emotions, commitment to and respect for the organization, and their desire to be heard, related to efforts to unionize and maintain employment.

Complexity academic level

This case can be used as a unit review to cover several organizational behavior topics or can be used with specific concepts for graduate or undergraduate students. The placement within the semester plan depends on which unit/concepts the instructor will pair with it, such as emotions in the workplace, a module on loyalty, voice and exit, or the introduction of employee voice and engagement. It can also be used in conjunction with cross-level concepts such as trust and leadership. For courses focused on talent management, employee relations, or human resource development, the case could be used to introduce multiple concepts or as a concluding assessment. It would best pair with topics such as employee satisfaction, exit, voice and loyalty, inclusive decision-making or emotions in the workplace. For a course in labor relations, the case could introduce the idea that employees’ experiences, emotions, and perceptions may be related to efforts to unionize.

Details

The CASE Journal, vol. ahead-of-print no. ahead-of-print
Type: Case Study
ISSN: 1544-9106

Keywords

Open Access
Article
Publication date: 13 February 2024

Laurie L. Levesque

This paper aims to provide an experiential learning exercise that develops student skills in assertive communication and listening in the context of dysfunctional group projects…

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Abstract

Purpose

This paper aims to provide an experiential learning exercise that develops student skills in assertive communication and listening in the context of dysfunctional group projects. It offers iterative planning, roleplays and reflection. Variations incorporate additional practice, interim debriefing or multiple partners.

Design/methodology/approach

A scaffolded approach introduces assertiveness and listening. Students prepare and discuss feedback scripts for two scenarios about problematic team members, articulate perceptions of blame (to call attention to bias) and identify listening tactics. They receive additional scenarios with complementary roles to analyze individually and then practice with new partners. In one, they are assertive, and in the other, they are the dysfunctional group member.

Findings

The challenges represented by the scenarios resonate with students. Many are shocked by the difficulty of speaking assertively with “problem” group members and find the iterative practice helpful.

Practical implications

Students avoid directly addressing problems caused by peers or request instructor intervention. This iterative activity helps them close the knowing-doing gap by practicing assertive communication, feedback and listening within the context of realistic group project situations.

Social implications

This activity develops learner confidence and capacity to handle similar situations. It incorporates valuable soft skills that are transferable to the workplace.

Originality/value

This activity draws on common problems caused by group members in college project teams. Learners develop scripts and listening approaches and practice assertive communication to achieve better group outcomes.

Details

Organization Management Journal, vol. 21 no. 1
Type: Research Article
ISSN: 2753-8567

Keywords

Case study
Publication date: 1 December 2008

Laurie L. Levesque, Denise M. Rousseau and Violet T. Ho

Kevin McRider, the COO of a fledging research facility, needed to foster an environment where scientists explored the boundaries of the metals, chemicals, polymers and tools used…

Abstract

Kevin McRider, the COO of a fledging research facility, needed to foster an environment where scientists explored the boundaries of the metals, chemicals, polymers and tools used to create innovating medical devices. The freshly-minted PhDs he hired were enthusiastic to design and conduct research projects that bridged their scientific disciplines, in a collaborative workplace, with time allocated to individual projects as well. Effectively managed, their research would help the parent corporation leapfrog over existing or near-future technology.

The problem for McRider was how to get Lintell to realize his vision of a collaborative organizational culture that promoted revolutionary scientific discoveries. His challenges included managerial behaviors that prohibited critical interaction and information sharing, as well as disruptive organizational dynamics he himself had set in motion including pressures to focus only on certain research goals and projects at the expense of creative exploration, and the violation of the psychological contracts McRider himself had created with the scientists during recruitment.

Details

The CASE Journal, vol. 5 no. 1
Type: Case Study
ISSN: 1544-9106

Article
Publication date: 1 October 2005

Laurie L. Levesque, Regina M. O'Neill, Teresa Nelson and Colette Dumas

Purpose – To be the first study to consider the difference between men's and women's perceptions of most important mentoring functions. Design/methodology/approach – Survey…

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Abstract

Purpose – To be the first study to consider the difference between men's and women's perceptions of most important mentoring functions. Design/methodology/approach – Survey recipients identified the three most important things that mentors can do for their protégés. Two independent coders categorized the behaviors listed by the 637 respondents. Findings – There was little difference between men's and women's perceptions of important mentoring behaviors. Women more than men reported championing and acceptance and confirmation behaviors to be in what they consider the top three for importance. Additionally, the lists respondents generated under‐represented the mentoring behaviors commonly identified in the extant literature, whereas some of the behaviors most frequently identified are not well represented in the mentoring literature. Research limitations/implications – Respondents were graduates of a top‐tier MBA program, although from multiple years. Future research should examine perceptions of mentoring behaviors by employees with different educational backgrounds and across cultures, particularly to explore perceptions of mentoring behaviors where cultural and gender stereotypes are present. Practical implications – The design of mentoring programs and fostering of cross‐sex mentoring are discussed in lieu of managing protégé expectations and educating mentors about actual expectations versus the expectations they might associate with the other sex. Originality/value – The findings here extend existing research by first asking men and women to generate a list of what they perceive to be the three most important mentoring behaviors and then showing that, for MBAs at least, there is little difference across the sexes.

Details

Career Development International, vol. 10 no. 6/7
Type: Research Article
ISSN: 1362-0436

Keywords

Content available

Abstract

Details

The CASE Journal, vol. 13 no. 4
Type: Case Study
ISSN: 1544-9106

Book part
Publication date: 28 September 2020

Thomas R. Loy and Sven Hartlieb

Purpose – Over the last 15 years, research provided insight into several firm- and country-level determinants of asymmetric cost behavior. Their implicit premise builds on…

Abstract

Purpose – Over the last 15 years, research provided insight into several firm- and country-level determinants of asymmetric cost behavior. Their implicit premise builds on rational trade-off decisions between holding costs of idle resources and adjustment costs. The authors build upon these findings and establish an irrational component – sunlight-induced managerial mood.

Methodology/approach – The authors rely on the established cross-sectional model of asymmetric cost behavior to investigate short-term resource adjustment decisions and extend it by an exogenous proxy for managerial mood (i.e., daily sunshine hours per US county-year).

Findings – Beyond rational trade-off and planning decisions, the authors provide large-sample evidence on the influence of irrational mood on cost decisions. In accordance with research in psychology showing that higher serotine levels, attributable to sunlight, contribute to happiness and optimism, the results suggest that sunlight-induced mood increases the level of asymmetric cost behavior. Managers from firms headquartered in counties with a higher level of sunlight less likely react to a decrease in sales by reducing idle resources. Instead, they seem to be more optimistic about future demand conditions and, thus, more inclined to “sit out” downturns in firm activity until sales recover.

Research limitations/implications – Although the mood proxy is truly exogenous in the setting, the authors are unable to establish causality as the actual cost management decisions could not be observed directly. Moreover, the analyses are limited to the county level, whereas weather undoubtedly oftentimes exhibits intra-county variation.

Originality/value – This study is the first to establish an irrational antecedent of managerial resource adjustment decisions, which adds to the cost stickiness literature by demonstrating the important role of deliberate managerial decisions for corporate cost behavior.

Details

Advances in Management Accounting
Type: Book
ISBN: 978-1-83982-913-0

Keywords

Case study
Publication date: 1 May 2009

Kuo-Ting Hung, Neil Hunt, Gina Vega, Laurie Levesque, Hasan Arslan and Christian DeLaunay

Jeff Hotchkiss, President of the Assembly Test Division of Teradyne, Inc., the largest electronics testing company in the world, returned to the corporation where he had built his…

Abstract

Jeff Hotchkiss, President of the Assembly Test Division of Teradyne, Inc., the largest electronics testing company in the world, returned to the corporation where he had built his career after a three-year hiatus as CEO of a VOIP start-up. Teradyne's operation was struggling through the effects of a bad economy coupled with significant downturns in the electronics industry, and Hotchkiss encountered numerous problems specifically in the China operation, including customer dissatisfaction with service, price, and time required to implement changes. He assembled a strategic team to address these issues and to recommend and implement an accelerated turnaround in China. Students are challenged to design the turnaround plan.

Details

The CASE Journal, vol. 5 no. 2
Type: Case Study
ISSN: 1544-9106

Article
Publication date: 14 March 2008

Teemu Kautonen, Simon Down and Laurie South

The objective of this paper is to examine the potential for and barriers to older enterprise as well as the role and contribution of specific enterprise support policy, focusing…

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Abstract

Purpose

The objective of this paper is to examine the potential for and barriers to older enterprise as well as the role and contribution of specific enterprise support policy, focusing in particular on socially disadvantaged older people.

Design/methodology/approach

The paper takes the form of a single case study of the Prince's Initiative for Mature Enterprise (PRIME) with multiple data sources, including a synthesis of current literature, PRIME self‐evaluation reports, interviews with PRIME personnel and results of a recent survey of 283 individuals who had contacted PRIME for enterprise advice and support.

Findings

The paper finds that, with respect to older enterprise support policy, the tentative results presented in this study seem encouraging in terms of a positive social and economic role for older enterprise support work. However, due to the limitations of the data, a number of questions need additional clarification in future research. Longitudinal research designs are required to investigate in more detail the additional social benefits generated by older enterprise support as well as concerns regarding deadweight and over‐investment.

Originality/value

The paper brings the experience of enterprise support practitioners into the debate about older entrepreneurship.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 14 no. 2
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 3 October 2008

Malcolm McGreevy

This paper seeks to explore the concept of adaptive change. It aims to examine the literature on the subject and draw out some of the key lessons to be considered when seeking to

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Abstract

Purpose

This paper seeks to explore the concept of adaptive change. It aims to examine the literature on the subject and draw out some of the key lessons to be considered when seeking to manage change within an evolving world of work and it seeks to shed light on the increasing practice for the use of emergent strategies in companies during change programmes.

Design/methodology/approach

The paper examines the literature on the subject of adaptive change and draws out some of the key lessons to be considered when seeking to manage change within an evolving world of work.

Findings

It would be convenient to think that change is planned, a deliberate process, a product of conscious reasoning and actions and as such a rational outcome of a clear cause and effect process. However, change often occurs in an apparently spontaneous and unplanned or emergent way. When managers make decisions that are apparently unrelated to the original intention they tend to be based on unspoken, and sometimes unconscious, assumptions about the organisations, its environment and the future and are, therefore, not as unrelated as they may seem at first. Such implicit assumptions dictate the direction of seemingly disparate and unrelated decisions, thereby shaping the change process by “drift” rather than “design”. Such changes may reflect the unconscious scanning of the managerial landscape associated with changes in political and socio‐economic environments, market conditions, competition, customer expectations and the impact of technology.

Research limitations/implications

The body of literature on change is being added to constantly and therefore there are limitations as to the extent of the literature that it has been possible to include within this paper.

Practical implications

The paper sheds light on the increasing practice for the use of emergent strategies in companies during change programmes.

Originality/value

Little is new since the paper reviews existing literature on the subject.

Details

Industrial and Commercial Training, vol. 40 no. 7
Type: Research Article
ISSN: 0019-7858

Keywords

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