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1 – 3 of 3Junsung Park, Joon Woo Yoo, Youngju Cho and Heejun Park
This study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X…
Abstract
Purpose
This study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X and Generation Z. Notably, Generation Z, being digital natives, exhibits distinct characteristics compared to Generation X, who often referred to as digital immigrants. Given the technology-driven nature of Internet-only banks, a multi-group analysis between these two generations was conducted.
Design/methodology/approach
This study utilizes Bansal’s push–pull–mooring model as a framework to analyze switching intention. The study collected survey data from 383 Korean participants, consisting of 198 participants from Generation Z and 185 participants from Generation X.
Findings
The findings indicate that low satisfaction and discomfort are factors that push people to leave traditional banks. Specifically, Generation Z shows a significantly higher inclination to leave traditional banks due to discomfort. On the other hand, relative advantage, compatibility, observability and trialability are factors that pull people to switch to Internet-only banks. Generation X is more likely to consider adopting Internet-only banks when compatibility is high and complexity is low.
Originality/value
This study is the first to explore unique motivators for Generation Z, such as their discomfort with interpersonal interactions in the retail banking sector. These findings challenge earlier research emphasizing human interaction’s importance in technology adoption, offering insights into their future adoption of contactless services.
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Seongsoo Jang, Hwang Kim and Vithala R. Rao
Firms can benefit from designing sales promotion based on the analysis of consumers' physical exercise and purchase data. This study aims to study mobile exercise app data to…
Abstract
Purpose
Firms can benefit from designing sales promotion based on the analysis of consumers' physical exercise and purchase data. This study aims to study mobile exercise app data to explore how purchasing a promoted or nonpromoted product affects exercisers’ subsequent exercise and purchase behaviors.
Design/methodology/approach
Drawing from the theoretical framework of overjustification effect, this study empirically examines the effects of the purchase of promoted – monetary and nonmonetary – or nonpromoted products on relationships (1) between past and subsequent exercise behaviors and (2) between past exercise and subsequent purchase behaviors. Novel data of one million exercise activities and purchase transactions created by 7,517 mobile exercise app users were collected.
Findings
The results reveal that monetary and nonmonetary promotions have a negative effect on overall consumers’ amount of physical exercise but increase heavy exercisers’ exercise amount. In addition, nonmonetary (monetary) promotion has a positive (negative) effect on consumers’ purchase expenditure but has no moderating effect on the exercise–expenditure relationship.
Originality/value
This study provides a theoretical framework explaining how to mitigate the dark side of sales promotions while targeting right exercise consumer segments with the right promotion campaigns.
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Hirou Karimi, Mohammad Anvar Adibhesami, Maryam Ghasemi, Borhan Sepehri and Bonin Mahdavi Estalkhsar
This study was conducted to investigate the impact of indoor environmental quality (IEQ) and internal design on the performance of students in university dormitories in Tehran and…
Abstract
Purpose
This study was conducted to investigate the impact of indoor environmental quality (IEQ) and internal design on the performance of students in university dormitories in Tehran and North Cyprus.
Design/methodology/approach
Using a survey questionnaire, 298 students living in student dormitories in Tehran and North Cyprus were surveyed for data collection.
Findings
Research has shown that the academic performance and well-being of students are heavily impacted by factors related to IEQ and internal design. The study conducted in Tehran and North Cyprus has identified the most effective components of IEQ and internal design for student dormitories. The study suggests that proper ventilation, furniture design, temperature control and lighting design are key factors that significantly affect IEQ and internal design. Control and lighting design are key factors that significantly affect IEQ and internal design.
Originality/value
Originality: The study utilizes a comparative study designed to analyze the differences and similarities between the two locations.
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