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Crises are hitting our industries with alarming regularity. Yet the word crisis is usually used with little thought to its meaning. Examines the various meanings which have been proposed by authors in the field of crisis management, and contends that for a situation to develop into a crisis three elements must be present: a triggering event causing significant change or having the potential to cause significant change; the perceived inability to cope with this change; and a threat to the existence of the foundation of the organization.

This study seeks to examine the influence of national and religious identification on conflict styles among Christians and Muslims in Western Europe.

Data were gathered in France, Germany and the UK (n=909) in 2008. Conflict was measured using Oetzel's Conflict Style Measure. To test the hypothesis and answer the research questions, multiple regression models were constructed.

National and religious identification had a significant influence on conflict style preference. Muslims prefer more compromising and obliging conflict styles, while Christians prefer the dominating style. France is more dominating than Germany or the UK. Significant interactions revealed how individuals' religion and national identification influence conflict styles.

The use of self‐report instruments is the primary limitation.

Individuals' lived experiences have a significant influence on their conflict preference. The results in France, Germany and the UK point to varied ethnic and religious lived experiences.

The primary social impact of this paper is that it informs individuals and governments of the effects of religion on individuals' management of conflict. In the wake of the bombings of September 11, the 2005 French riots, and the 2005 London bombings, understanding the potential influence of religion on the management and conceptualization of conflict offers vast societal impacts for society at large.

There are few studies in conflict that examine the influence of religion and/or national identification. Moreover, this is one of the few studies to examine how Muslims manage conflict.

This paper explores the strategy of a professional soccer team introducing a new brand for selling merchandise. After reviewing literature on brand management, brand equity and brand associations (with a special focus on their application in the sports industry), this paper examines the case of U.S. Lecce launching the Salento 12 brand and discusses characteristics and key success factors of the project. A model of brand equity drivers of consumers' behavioural intentions towards Salento 12 branded products is designed and tested on a sample of 150 customers. Brand loyalty, perceived value and brand associations with the territory are found to positively affect behavioural intentions.

As the Academy for Business in Society considers the theme “Business in Society: Measuring Impact and Creating Change,” one fundamental question emerges and that is how to collaborate with universities to create positive impact and sustainable business models. The purpose of this paper is to address that question and offer one apt illustration for how to collaborate effectively across sectors.

This paper offers a case study of the Honey Bee Initiative (HBI) from George Mason University’s School of Business.

In this case study, the authors discuss the Initiative’s tri-sector domestic and global partnerships, community-driven development approach and innovative solutions as an exemplar of business as a force for good.

This paper provides unique insight into how universities can partner with non-profits, business and policy leaders to effect positive change. As such, the HBI program contributes to the growing body of research on the benefits of tri-sector partnership models as a means of addressing global goals and provides a valuable case study to understand better the necessity of multi-stakeholder partnerships. Moreover, the HBI’s tri-sector partnership model offers important insights into what makes these partnerships successful and serves as a replicable model that can be instituted in other regions around the globe.