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By applying Parameshwar’s (2005) ego-transcendence model to two influential business leaders, the purpose of this paper is to examine how social innovation is promoted by business leaders through spiritual leadership.

The study used research tactics available within a phenomenological framework.

Based on the analysis of the two business leader case studies, several links between spiritual leadership and social innovation were identified. The central role of a higher purpose in enacting spiritual leadership as well as bringing about social innovation was most significant.

Use of secondary data, the inherent weaknesses in analysis based on a single individual’s interpretations and the analysis of only two business leaders were key limitations. A unique overlap was found between Dawson and Daniel’s (2010) social innovation model and Parameshwar’s (2005) ego-transcendence model.

As higher purpose was a key element in enacting spiritual leadership, leaders could look for the seeds of a higher purpose within the challenging circumstances of a situation. By shaping one’s behaviour to a higher purpose-related social cause than merely following rules and procedures or social conventions, leaders are more likely to develop their own personal decision-making style. By highlighting the importance of paying attention to the suffering of others rather one’s own suffering, the study also have implications for reducing the ego-based practices in day to day leadership in organisations.

Ego-transcendence model explains the link between social innovation and spiritual leadership in a non-organisational setting. The current study applies this link to the leadership context in business.

Alienation, a legacy of the Marxian Hegelian critique of domination, remains one of the most heuristic yet ambiguous concepts in social thought. Yet there endure questions of its definition, indications, level of analysis, relationships to capitalism or modernity in general. To speak of alienation raises a notion that there was once either a pristine era of bliss or a Utopian promise of universal self‐realization. I cannot enter this debate but only note that throughout most historical eras people have created societies, institutions and beliefs that have benefited the powerful few at the cost of the powerless many. Yet the few have had the power to construct definitions of reality and ideologies of legitimacy that are reproduced in the everday life routines of the many, so that arbitrary power arrangements seem natural and typical. Insofar as these routines are sustained by habits, fear and anxiety and thwart human potential, we can talk of alienated selfhood and interaction.

Examines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on advertising in China is in the early stage of its development and whilst many areas have been researched, there are many more yet to be touched. Concludes that the research is seldom based on established theoretical or conceptual framework and the research methods and types of analysis used have not been very advanced when compared to general advertising research.

The disparities of COVID-19 vaccination rates between the rural and urban areas have become apparent during this pandemic. There is a need to understand the root causes of vaccine hesitancy demonstrated by the rural population to increase coverage and to contain the disease spread throughout the United States. This study aimed to explore other factors influencing vaccine hesitancy among rural dwellers besides the geography-related barriers such as poor health care access and individuals having no or suboptimal insurance coverage.

By reviewing existing data and literature about vaccination, health literacy, and behaviors, and prevailing ideologies, we discuss the potential causes of vaccine hesitancy in rural areas that could create barriers for successful public health efforts related to vaccine coverage and provide suggestions to ameliorate the situation.

Geography-related barriers, health literacy, and preconceived notions are key determinants of adopting healthy behaviors and complying with public health authorities' recommendations among rural individuals during a public-health crisis. We argue that ideology, which is much deeper than preconception or misconception on vaccination, should be incorporated as a key factor to redefine the term “vulnerable populations” in public health research.

The limitation of our study is that we have not found an effective way to encourage the populations who hold conservative religious and political ideologies to join the efforts for public health. Even though geography-related barriers may strongly impact the rural dwellers in achieving optimal health, the various forms of ideologies they have toward certain health behaviors cannot be discounted to understand and address vaccine-related disparities in rural areas. There is a need to redefine the term “vulnerable population” particularly as it relates to rural areas in the United States. During large-scale public health disasters, scholars and public health authorities should consider the ideologies of individuals, in addition to other factors such as race/ethnicity, area of residence (rural vs. urban), and socioeconomic factors influencing the existing vulnerabilities and health disparities.

All items listed may be borrowed from the Aslib Library, except those marked, which may be consulted in the Library.

All items listed may be borrowed from the Aslib Library, except those marked, which may be consulted in the Library.

Do luxury consumers negatively evaluate digital interactions (website and social media) by international luxury brands? The topic has received much debate. The authors argue that luxury brand personality (modern vs. traditional), which encompasses a more stable form of brand identity in global markets, affects evaluations of digital interactions. They further investigate the role of self-brand connection in this process.

Three experiments on Prolific use a European sample and manipulate a single factor between subjects (modernity: less vs. more; traditionality: less vs. more) of French luxury brands and measure evaluations as the dependent variable. Two studies assesses self-brand connection (continuous) as a moderator (studies 2a, 2b). Study 2b rules out some alternative explanations, with culture (independent vs. collectivist) as an independent variable. A fourth study, using a North American sample on CloudResearch, assesses the effect of personality manipulation (more modernity vs. more traditionality) on consumer evaluations of an Italian brand, and assesses ubiquity perceptions as a mediator.

Consumers evaluate digital interactions of international luxury brands less favorably when luxury brand personality exhibits more (vs. less) modernity or less (vs. more) traditionality. Perceptions of ubiquity mediate these relationships. When self-brand connection is high, this effect is attenuated.

The research sheds light on the debate on whether luxury brands should create digital interactions in international markets, given that these global brands operate in multiple channels. Findings show that luxury brands can develop strategies based on aspects of their brand identity, a less malleable feature of brand identity within global markets. Additionally, the research contributes to the conversation about a global luxury market. In short, the findings offer evidence in favor of brand identity (personality) influencing the digital channel strategy a brand should undertake in international markets, first, followed by consumer needs.