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Social media, such as Twitter, has become the first and the most frequent place to visit in order to gain information and establish situational awareness in emergencies and disasters. The purpose of this paper is to examine public opinion on Twitter in different disaster stages using the case of Hurricane Irma.

More than 3.5m tweets capturing the entire disaster lifecycle were collected and analyzed. Topic modeling was used to generate topics at each disaster stage based on Fink’s (1986) four-stage model of crisis and disaster: prodromal, acute, chronic and termination stages.

The results revealed that media reliance varied across different stages. All topics in the prodromal stage were associated with the early warning and real-time news. The topic of lessons learned from Hurricane Harvey was the most popular at this stage. The acute stage recorded the highest number of daily tweets. The most popular topic was the safety of people and animals. In the chronic stage too, the safety of people and animals remained a major concern. Heroic and anti-social behaviors also received substantial attention. In the termination stage, climate change was the most frequently discussed topic. Politics-related discussions were heated.

The results extended and enhanced the four-stage model of crisis and disaster. These findings can help government agencies and crisis managers address audience needs effectively at various crisis stages in a timely manner.

School principals should lead for social change, particularly in support of vulnerable or marginalized students. An important social justice issue in which principals must provide strong leadership, but may not be adequately prepared in university training, is creating positive and inclusive school environments for lesbian, gay, transgender, bisexual, and questioning (LGBTQ) students. Research reveals that LGBTQ students experience high rates of discrimination, bullying, and physical assault due to their sexual orientation or gender expression. This Application Brief describes how faculty members at a Midwest university developed curriculum and pedagogy for their principal preparation program with the goal of promoting the knowledge and skills that future school leaders need to provide effective leadership for protection, acceptance, and affirmation of LGBTQ students.

The online retail industry is enormous, covering a great assortment of products and services. Yet, little research has examined whether determinants of success in online retailing are similar or differ by industry sector. The purpose of this study is to examine industry sectors separately to distinguish drivers associated with overall satisfaction for the online consumers in those sectors.

The paper uses ridge regression to examine how e‐service quality dimensions are associated with overall customer satisfaction for several e‐retailing sectors.

While several e‐service quality dimensions exhibit a similar impact across all sectors, several other dimensions exhibited sector‐by‐sector differences. The drivers that frequently differ across sectors include price perceptions, ease of returns and refunds, and privacy experience.

As an exploratory study, research opportunities and limitations derive from the public source of data, sample sizes within some of the sectors, and the ridge regression methodology.

Related prior research examined individual e‐retailing sectors, leading to scattered sets of findings that cannot be triangulated. The research allows for comparison by the manager, and presents empirical insights for managers in several e‐retail sectors.

This paper is one of only a few studies to examine a consistent set of e‐service quality measures on a sector‐by‐sector basis. The paper is also unique in that it uses publicly available data sources to examine these relationships, providing managers with insights on how they might analyze such public data sets for their own usage.

The second annual conference of the Research Alliance of Fashion and Textiles (RAFT), hosted by the Department of Clothing Design and Technology of Manchester Metropolitan University (MMU), took place in Manchester in June.

In contrast with much of the existing academic discourse, through the autoethnographic technique of “narratives of self” this paper aims to provide an account and evaluation of the progressive development of an undergraduate research seminar in a college of education at a United Arab Emirates (UAE) university. The seminar provides opportunities for preservice teachers to develop knowledge and skills that allow them to make realistic contributions to professional practice and educational reform in the UAE.

The review of the capstone seminar was done using autoethnographic techniques using a blending of autobiography and ethnography. Data were drawn from student research projects, supervision notes, course syllabi, student reflections on the research process, and the authors' own reflections about their role as research supervisors. The data were analysed using an inductive process of identifying themes.

Some of the findings reflect the themes in the wider literature on undergraduate research such as value and benefits, challenges and implementation issues, while others are more specific to the Emirati context. These relate to language challenges for bilingual graduate students and to emergent leadership development. Five key thematic elements emerge from the data including professional learning and leadership development, complexity, teaching approach, and assessment.

The paper contributes to the knowledge base on professional learning through the development of a better understanding and analysis of undergraduate student teacher programs, processes of professional learning, and the development of research skills in preservice teachers. The broader potential for undergraduate research to contribute to better understanding of classroom practice, educational reform, and leadership growth in the UAE is also discussed.

Examines the perceptions and preferences of fragrances by females. The sample was taken from nine cities across three continents. Of the two major fragrance concepts examined, unisex fragrances have been introduced, with only about half the respondents in the nine cities (six countries) surveyed in this study being familiar with the concept. Respondents assessed the effects of ten factors on the fragrance decisions. The joint effects of ten surveyed factors show major differences between samples as stratified by area, with some consistency among the top factors, as supported by ANOVA and MANOVA analysis. Chi‐Square analysis of unisex and “same‐name” fragrances indicated significant differences in four of six variables. The ten surveyed factors were “scent, European fragrance, price, brand (purchased for self), brand (purchased as gift), mood, season, free items with purchase, container, and color.” “Scent, price, brand and mood” were the dominant variables. Significant differences existed between the respondents in the three major geographic areas, USA, Europe and Asia for seven of the ten factors, i.e. European fragrance, price, brand purchased as a gift, mood, season, container, and color.

This performance autoethnography may or may not be interpreted as a continuation of a conversation regarding the experiences of those with devalued statuses in academic settings. The authors rely on “strange accounting” to consider their experiences in the academy from various standpoints: before and after promotion, before and after leaving academia. While reflecting on our past experiences, we introduce the concept of “everyday precariousness” as a way of explaining the normalization of instability, insecurity, and negative affect that is part of everyday life for those with devalued statuses in academic settings and beyond. Everyday precariousness is an embodied experience for those in vulnerable positions. Normalized exposure to risks, such as discrimination, harassment, bullying, or structural instability, produces an undercurrent of threat that permeates academic culture. Our stories of everyday precariousness span race, ethnicity, class, academic roles, and gender boundaries (among many others). Analyzing these experiences furthers previous work on the uses of strange accounting as well as the dynamics of status silencing. In the final analysis, unresisted and unabated, everyday precariousness and status silencing can lead to institutional failure and resonance disasters.

The current study examines the strategies that nonbinary people use to communicate their gender identities across contexts, including an exploration of how they modify their gender presentations in response to situations perceived as risky or unsafe. Data were drawn from interviews with 19 nonbinary people, and a modified grounded theory approach was used to identify prevalent or recurring elements in the data. Nonbinary people struggled to communicate their genders to others and felt constrained by the knowledge that others would inevitably interpret their gender presentations within the context of a strict binary. Moreover, they often felt pressure to enact normative, binary presentations in order to feel safer or less visibly gender-nonconforming, particularly in contexts in which social norms were experienced as heightened, such as when engaging with institutions or navigating public spaces such as restrooms or transit systems. This study contributes to the limited literature on nonbinary identities and highlights how dominant transnormative narratives constrain presentation and communication.

Green signaling refers to the notion that environmentally friendly purchases signal consumers' prosociality and willingness to pay more, thus enhancing their social status. This study investigated the green signaling effect among Gen Z and Millennial consumers on social media by adopting costly signaling theory.

A series of experimental studies were conducted to test the hypotheses. Thus, a 2 (organic vs. nonorganic) × 2 (luxury vs. non-luxury) between-subjects design was used in Study 1 (150 participants) and a 2 (organic vs. nonorganic) × 2 (high vs. low brand authenticity) between-subjects design was employed in Study 2 (148 participants).

The results of Studies 1 and 2 confirmed the mediating role of perceived status in the relationship between apparel greenness and purchase intention. However, brand label and authenticity did not have a moderating influence. The overall findings confirmed the green signaling effect of organic apparel in the social media marketing context.

This study contributes to the existing literature by suggesting a cultural capital perspective for promoting green products among Gen Z and Millennial consumers. It also encourages marketers to implement green messaging on social media, highlighting the amount of resources and efforts invested in sustainable production.

This study adopted existing brands to test the hypotheses, using images of female influencers.