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Article
Publication date: 2 August 2013

Laurel D. Graham

Lillian Moller Gilbreth (1878‐1972) extended scientific management into marketing practice in the late 1920s. This paper aims to illuminate several of these practical extensions.

Abstract

Purpose

Lillian Moller Gilbreth (1878‐1972) extended scientific management into marketing practice in the late 1920s. This paper aims to illuminate several of these practical extensions.

Design/methodology/approach

The paper is an historical case study.

Findings

Gilbreth brought her psychologically enlightened brand of scientific management to Macy's Department Store in New York City in the mid‐1920s; she accomplished early marketing research for Johnson & Johnson in 1926; and she designed model kitchens in the late 1920s and 1930s which showed homemakers how to minimize wasted motion and unnecessary fatigue in housework while maximizing the psychological well‐being of their families.

Practical implications

Gilbreth's accomplishments show that marketing research has a longer history than was once assumed, offering further support for the revision of Keith's 1960 periodization of this history.

Originality/value

This paper is the first to reveal how Gilbreth's unique mix of psychology and scientific management entered the field of marketing in the interwar period.

Details

Journal of Historical Research in Marketing, vol. 5 no. 3
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 1 November 2000

Laurel Graham

As a pioneer of both scientific management and industrial psychology, Lillian Gilbreth was ideally equipped to extend scientific management into the service sector in the…

Abstract

As a pioneer of both scientific management and industrial psychology, Lillian Gilbreth was ideally equipped to extend scientific management into the service sector in the 1920s. When her husband and partner Frank Gilbreth died in 1924 and she encountered sex discrimination among industrialists and engineers, she volunteered her consulting services at Macy’s department store, a work site rife with gender‐based conflict, coordination problems and inefficiency. This paper describes her work with Eugenia Lies, Macy’s director of planning, to revamp both the motions and psychological atmosphere of occupations within the store between 1925 and 1928. By uniting an industrial relations approach with personnel management techniques, Gilbreth and Lies made the Gilbreth brand of scientific management useful for the field of retail management.

Details

Journal of Management History, vol. 6 no. 7
Type: Research Article
ISSN: 1355-252X

Keywords

Content available
Article
Publication date: 1 September 2000

Chris Nyland and Hindy Lauer Schachter

Abstract

Details

Journal of Management History, vol. 6 no. 6
Type: Research Article
ISSN: 1355-252X

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Article
Publication date: 2 August 2013

Mark Tadajewski and Pauline Maclaran

This editorial aims to review the contents of the special issue, situating it within appropriate historical context.

Abstract

Purpose

This editorial aims to review the contents of the special issue, situating it within appropriate historical context.

Design/methodology/approach

A close reading of the contents of the special issue is provided.

Findings

This special issue reveals the important contributions of a number of previously forgotten female pioneers in marketing, advertising and consumer research.

Originality/value

This introduction adds further historical detail about the structures and biases that have limited the opportunities available to female contributors to marketing theory, thought and practice.

Details

Journal of Historical Research in Marketing, vol. 5 no. 3
Type: Research Article
ISSN: 1755-750X

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Abstract

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The Handbook of Road Safety Measures
Type: Book
ISBN: 978-1-84855-250-0

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Book part
Publication date: 10 August 2017

Laurel Zwissler

This project explores tensions at the heart of the fair-trade organization Ten Thousand Villages. I investigate the ways in which this organization attempts to balance…

Abstract

Purpose

This project explores tensions at the heart of the fair-trade organization Ten Thousand Villages. I investigate the ways in which this organization attempts to balance concerns of North American staff and volunteers, to care for artisans abroad, and to incorporate expansion plans in the face of challenges raised by the recession.

Methodology/approach

This chapter draws on fieldwork with stores in Toronto (2011–2012) and ongoing fieldwork (summer 2014 and 2015) with the flagship store in Ephrata, Pennsylvania.

Findings

Members express continuing tension between the organization’s founding Mennonite values and the more recent orientation chosen by leadership, to compete successfully in “regular” retail space against non-fair-trade brands. Store staff and volunteers perceive Villages’ buying practices, meant to provide “fairness” to producers in the developing world, as somewhat inconsistent with the treatment of North American store employees. Corporate leadership is mainly focused on ameliorating poverty abroad, rather than framing the organization’s work in a broader social justice context, which store staff and volunteers expect.

Originality/value

At a time of increasing dialogue about alternative value systems that expand notions of economic worth, the fair-trade movement offers a useful model for one attempt to work within the market system to ameliorate its damages. Understanding how one organization negotiates its own competing value systems can provide useful perspective on other revaluation projects.

Details

Anthropological Considerations of Production, Exchange, Vending and Tourism
Type: Book
ISBN: 978-1-78743-194-2

Keywords

Content available
Article
Publication date: 29 April 2021

Wilquer Silvano de Souza Ferreira, Gláucia Maria Vasconcellos Vale and Patrícia Bernardes

The aim of this article is to test the hypothesis that peer-to-peer technology platforms (Uber) are associated with disruption in the institutional environment, affecting…

Abstract

Purpose

The aim of this article is to test the hypothesis that peer-to-peer technology platforms (Uber) are associated with disruption in the institutional environment, affecting beliefs, norms and users' ways of thinking and acting.

Design/methodology/approach

Probability sample comprising 843 users (446 passengers; 397 drivers) in the city of Belo Horizonte, Brazil, using a set of indicators was specifically designed for this study.

Findings

Uber triggers significant changes in the systems of rewards and sanctions, in social preferences, and in entrepreneurial structure and governance, and promotes the coexistence of an institutional logic, hitherto dominant, with new believes, rules, norms and regulatory systems.

Originality/value

This is a pioneer study that associates institutional approach's elements with technology platforms; the authors also elaborated and utilized an analysis model consisting of a set of completely original indicators capable of mapping and measuring different dimensions of the phenomenon under analysis.

Details

Revista de Gestão, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1809-2276

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Article
Publication date: 1 May 2004

A current cinema and television advertisement sells Scotland as a holiday destination through a combination of beguiling images and mellifluous traditional music. No city…

Abstract

A current cinema and television advertisement sells Scotland as a holiday destination through a combination of beguiling images and mellifluous traditional music. No city, region or country rests on its laurels these days. There is never an assumption that a place is so beautiful, people will turn up anyway. A similarly proactive approach has become the prevailing ethos in ensuring the greatest possible effectiveness of public services, including within the tourism industry.

Details

Human Resource Management International Digest, vol. 12 no. 3
Type: Research Article
ISSN: 0967-0734

Keywords

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Book part
Publication date: 8 December 2016

Abstract

Details

Innovation in Libraries and Information Services
Type: Book
ISBN: 978-1-78560-730-1

Content available
Book part
Publication date: 20 June 2017

David Shinar

Abstract

Details

Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

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