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This chapter focuses on French food retailers and sustainable development. The food retailing groups can be divided into three types of distributors: integrated groups (Carrefour, Casino, Auchan, and Cora), groups of independent stores (Leclerc, Intermarché, and System U), and hard discounters as (Lidl and Aldi). In addition, in the sphere of more sustainable distribution, there are also specialized retailers such as Biocoop, Naturalia, La Vie Claire, and direct channels. These channels offer an alternative to the dominant model of industrialized and standardized agriculture and supply symbolized by mass distribution. The evolution of the discourse on sustainable development from 2005 to strategies proposing local products, bio products, and private labels shows that mass retailers have understood that taking into account the collective interest of society can be a source of significant differentiation in a fiercely competitive market. A supplementary finding of this chapter is the major strategic role of private labels in the implementation of retailers’ sustainable development policy: improving products, rethinking packaging policy, and formulating advice for consumers.

Brand equity has been highlighted as a crucial element in differentiating products and achieving competitive advantage. Recent studies reflect the gradual rise in interest in the importance of building brand equity linked to the store. However, empirical evidence about the antecedents of store brand equity is still scarce, particularly on the retailer’s corporate social responsibility behavior. This chapter aims to analyze the influence of the retailer’s commitment to sustainable development (RCSD) and the credibility of the retailer’s communications on the overall store brand equity. Focusing on two samples of hypermarket customers in France and Spain, the findings provide evidence on the importance of the RCSD regarding employees, society, and environment, as well as the effectiveness of credible communications to generate store brand equity. Results are consistent for France and Spain.

This chapter analyzes consumers’ social representations associated with food waste and their influence on their behavior. A series of semi-structured face-to-face interviews was conducted with 22 individuals, who were heterogeneous in terms of age (21–64, mean age 42), gender, SPC, geographical location, and family situation. The second set of data collection involved administering a questionnaire to 76 consumers aged between 19 and 37 in France. They were asked to give four synonyms on the basis of key words (waste and food waste) and to classify 20 terms presented to them from the most to the least significant as regards the theme of food waste. The results show that food waste depends on the individual’s emotional and gustatory, health-related, economic and/or symbolic, and moral representations. The central core of social representations is around the nature/culture of food. Managerial action should focus on the revalorization of foods and to restoring meaning to the eating/food relationship, orienting consumers toward the hedonic, ethical and symbolic values of food products, and experiences.

This chapter deals with five key themes: the objectives for companies and the attitudes and buying behaviour of consumers as concerns sustainable development, the firm’s strategies for reducing energy costs and waste, the challenges of bringing all actors in the supply chain into line, the firm’s supply policy in response to consumer demand and the technical, organisational and communication challenges surrounding the environmental impact of products. It then considers at the role of governments and NGOs in companies’ approaches towards sustainable development strategies before finally outlining the future prospects for these strategies.

Over the last decade, retailers have shown an increasing interest in providing evidence of the sustainability of their activities. This is mainly due to the demands of policy and consumers as well as competition. Indeed, several retailers are making efforts to design and implement sustainable practices from a Triple Bottom Line approach (i.e., economic, social, and environmental sustainability). This chapter discusses the sustainable practices of leading Spanish top grocery and apparel retailers, focusing on those that may be considered as setting benchmarks in their respective sectors. A content analysis of annual report sections related to sustainability, independent sustainability reports, and information published by these main Spanish retailers, enables us to identify three main types of practices providing evidence of retailers’ sustainability. These are cross-industry sustainable practices, industry-dependent practices, and firm innovations. These practices may become guidance and inspiration for other retailers in these sectors, as well as in other product assortment.

The UK is a developed retail economy with some of the largest and most powerful retailers in the world. These retailers have been attempting to offer sustainable distribution, both for consumer focus reasons and as an aid to performance. At the other end of the scale, small local community focused stores have begun to emerge to offer an alternative food supply to that of the major chains. They too argue for a focus on sustainability but from a very different perspective. This chapter explores these varying approaches, using the contrasts to develop a discussion about sustainable distribution in the UK.

This chapter is designed to highlight the role of sustainable development in corporate Internet communications of selected retailers operating in Poland. It provides an overview of key content relating to corporate social responsibility (CSR) available on the websites of retailers analyzed in the study. Key thematic areas connected with corporate sustainable development are usually linked with the CSR strategy. These areas refer to the accountability of the chain as an employer, guarantor of high quality of products, reliable business partner, a member of the local community, and an entity that is taking care of the environment. Conclusions and comments are based on the analysis of the content published on corporate websites of selected retailers and the assessment of how the content is communicated using various marketing tools.