Search results

Investigates whether the Chinese perceive products to possess gender and whether these perceptions are based on who buys the product, who uses the product, and/or who promotes the product. The results indicate that the Chinese do indeed perceive many products to have gender. For those products which are clearly sex‐typed, the primary determinant of these perceptions is the user; for more ambiguous products, uses the cues of user, buyer and promoter. Discusses the marketing implications regarding how to use these cues in creating and/or avoiding gender images of products.

The purpose of this paper is to examine the behavior of consumers in an industrial trade show context – the ITB tourism trade show.

The current study addresses whether it is strategically astute to allow final consumers into an industrial trade show. Using a mall intercept method, questions were designed to elicit whether final consumers mimic industrial segments of current, potential or nonusers? Are they repeat or first time? How serious are they? Where in the search process are they? Are they product specific or simply engaged in information collection? How do they search? How are booth choices made?

Participants are current or potential and typically repeat. They are motivated and directed with booth choices being pre‐planned.

The limitations of convenience samples apply here. Study should be repeated. Future research should address whether consumers be allowed into other types of industrial trade shows.

This study addresses the utility of free promotional gifts and the strategic implications of allowing consumer access to an industrial event.

Only one other study was uncovered which examined consumer trade shows and it focused on vendor behavior.

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

This “viewpoint” article aims to chronicle the history and evolution of the Journal of Services Marketing from 1987 through 2011, from the vantage point of Professor Charles L. Martin, who served on the journal's Editorial Advisory Board from 1987‐1990 and as Editor from 1990 to the present day.

The article summarizes the events and publisher's philosophy leading up to the founding of the journal, and discusses the policies/practices and content of the journal from 1987 through 2011.

The journal has evolved as the field of services marketing has evolved – from many conceptual, “how to” and idea articles to those more empirically‐based and theory‐driven. However, the journal's commitment to managerial implications or other implications continues.

Understanding the history and evolution of the journal promises to help service researchers better understand the field's archives, identify gaps in the literature and position their research for the future. The paper promises to help service researchers and business practitioners alike to understand that the field of services marketing is not static; rather it has evolved and developed over the years and will continue to do so in the future.

It is useful for any organization – including journals – to periodically document and reflect on its history in order to set its sights on the future.

This paper aims to explore the barriers to accessing mental health support for people experiencing multiple disadvantage along with some potential solutions for attempting to overcome these. It draws on evidence and learning from 12 voluntary sector-led partnerships in England funded by the National Lottery Community Fund’s Fulfilling Lives programme.

Qualitative research was undertaken with frontline staff, senior leaders, volunteers, beneficiaries and stakeholders from Fulfilling Lives partnerships. This comprised focus groups (21 participants) and individual face-to-face interviews (41 participants), both of which explored barriers and local solutions to accessing statutory mental health services. Following a thematic analysis of transcripts, research participants and stakeholders were invited to a face-to-face workshop to review and validate emerging findings (34 participants).

People experiencing multiple disadvantage face significant barriers in accessing support for their mental health. These include a complex system that is difficult to navigate, long waiting lists, high eligibility thresholds and models of support that lack flexibility. Fulfilling Lives partnerships have had the funding and the flexibility to trial different approaches. Promising solutions to barriers include the use of navigators, person-centred support and multi-agency networks and training. However, overcoming systemic barriers remains the most difficult challenge.

Fulfilling Lives was a rare example of substantial and long-term (eight years) funding to work with people experiencing multiple disadvantage. This provided a unique opportunity to try different approaches and gather learning. The programme evaluation provides insights into the experiences of people facing multiple disadvantage and those who support them and offers evidence-based suggestions for policy and practice.

On April 2, 1987, IBM unveiled a series of long‐awaited new hardware and software products. The new computer line, dubbed the Personal Systems 30, 50, 60, and 80, seems destined to replace the XT and AT models that are the mainstay of the firm's current personal computer offerings. The numerous changes in hardware and software, while representing improvements on previous IBM technology, will require users purchasing additional computers to make difficult choices as to which of the two IBM architectures to adopt.

The purpose of this paper is to investigate the dramatic reforms in the health service in recent years.

Examines management development in health care, and explores the experiences of clinical nurse managers.

Duplication of agencies and multiplication of roles have led to tensions in terms of both the management and organisation of the health service and pressures to accommodate local and national agendas have proved difficult and, as such, a complex, bureaucratic organisation is seen to be the resultant outcome.

This paper fulfils the need of exploring the experiences of clinical nurse managers in the NHS.

This paper aims to study the automotive 4.0 context to understand the consumers’ propensity towards high-tech automated cars. The paper analyses the antecedents that lead to the use of innovative vehicles. Theory of planned behaviour (TPB) is adopted and extended by including further constructs, such as environmental aspects and inhibitors.

The advent of smart technologies and the internet of things has given rise to several contributions that look at consumers’ intention towards innovation adoption in the automotive industry. Furthermore, this study rises from the growing interest that sustainable mobility achieved. Based on the previous technology acceptance models and particularly TPB, this paper develops a structured questionnaire. After a pilot survey, the final questionnaire was administered online through email and social media in the Italian context. Structural equation modelling technique has been used for analysing data and testing the conceptual model.

The number of questionnaires filled out was 310, with a sample composed of young adults, characterised by different addiction levels towards technology. The results explain the drivers that lead to accept and adopt high-tech automated vehicles. This topic is still under investigation and offers potential research opportunities, considering the evolution of the market and the consumers’ habits and needs. Future research studies in this area should focus on generalising the present findings in other countries. Moreover, once this technology starts to be adopted, other constructs could be discovered, investigated and included in the model.

Mobility has raised a growing interest with the fast increasing demand for sustainability and growth of innovative solutions embedded in mobility. This research explores the TPB model’s application and the relation between its constructs, environmental aspects, inhibitors and intention to adopt automated vehicles. On this strength, it is possible to identify each construct’s relevance for obtaining social consensus on the market.

Whither Public Opinion Polls? One of the bedrocks of marketing intelligence and planning is market information and the activities of market research. There has been one considerable recent blow to the reputation of market research and the researching organizations.