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This paper aims to examine the knowledge production on tourism gender research in Latin America and to reflect on the main challenges faced by this subfield.

The study conducts a bibliometric analysis of the journal articles on tourism gender research in the largest scientific databases in Latin America: Redalyc, Scielo and Latindex. The paper examines variables such as year of publication, journal, authors, affiliation, types of articles, research topics, methodologies and geographical location of fieldwork.

The study identified 153 gender aware papers from 70 journals for the period 2001-2015. The leading countries in the subfield are Brazil, Mexico and Argentina. The majority of papers are empirical and have a local scope. The main theoretical approaches derive from sociological and anthropological perspectives with a predominance of qualitative methodologies. There is a need to strengthen the theoretical and epistemological frameworks and increase international collaboration for knowledge exchange among tourism gender scholars.

The bibliometric analysis was limited to indexed journals with online access. It focused on academic articles and excluded research notes, book reviews and conference proceedings.

As the main working languages of scientific production in Latin America are Spanish and Portuguese, this is the first attempt to make tourism gender research from this region visible for the predominantly Anglophone tourism academy, with the intention of identifying common challenges.

The purpose of this paper is the segmentation of the tourists who visit a gastronomic festival in the city of Guayaquil, Ecuador, in accordance with their perceptions with respect to gastronomy.

To achieve this objective, the methodology used in this research has been the application of a multivariate technique of grouping items and the realisation of a post hoc single variate ANOVA analysis.

The principal conclusions resulting from this research are focussed on the segmentation of the tourists in three different groups and how the travellers’ interest in gastronomy leads to greater satisfaction with the destination.

The main practical implications are centred on better understanding of the key factors of how gastronomy can reinforce a tourist destination and produce greater satisfaction for the traveller.

Gastronomy is used as a source of inspiration in tourist destinations. This research reinforces this theme, taking on the study of a gastronomic festival in an important business destination, such as the city of Guayaquil, in a geographic area, Latin America, characterised by a recognised gastronomy but still little studied in the scientific literature.

This paper aims to focus on the impact of cultural heritage tourism in North Coast Peru on local communities and artists, in particular, on efforts to use the burgeoning interest in pre-Inca cultures to involve local communities in the development of tourism. A number of studies have explored the connection between archaeology, cultural heritage, and tourist development in Peru and Latin America. While North Coast Peru is an area rich in pre-Inca cultural heritage, many residents near the impressive archaeological sites are in need of an improved quality of life and more economic development opportunities.

This paper draws on ethnographic fieldwork, including interviews with site directors, local development personnel, government officials, and artists as well as observations of relevant tourist-related sites and events, conducted by the author during 2011-2012 in the North Coast cities of Trujillo and Chiclayo.

The so-called “new archaeology” plays an important role in the region by using archaeology, in a sense, as a pretext for community development, while exploiting the historical ties between ancient and modern cultures in the area has provided economic development opportunities for local residents. Projects such as those developed in Chotuna, the Pomac Zone, and Túcume provide opportunities for community participation and development at multiple levels. Further, the historical ties posited between ancient and modern local communities in the area have led to successful projects that recuperate artisan techniques and indigenous crops.

As the North Coast undergoes a larger process of re-imagining its historical past and cultural heritage, a focus is needed on efforts to involve local communities in the development of tourism in ways that empower local people and have the potential to lift them out of poverty. In part, then, this project is intended to connect the growing concern for a more nuanced understanding of the non-Quechua [Inca] indigenous cultural heritage of Peru with cultural heritage preservation and tourism studies.

This paper focuses on the role of sentiment and monetary policy (both domestic and the United States (US)) in explaining the changes in the Mexican tourism firms' stock returns for the period 1998M03–2019M12.

The authors conducted the ordinary least square regression estimations using various models to investigate the impact of sentiment and monetary policy changes on tourism firms' stock returns. Furthermore, to provide a robust check, the authors run all regression models based on the capital asset pricing model by regressing the excess returns of tourism firms' stocks on all independent variables.

Empirical findings reveal that the changes in Mexican consumer sentiment have a stronger positive effect on tourism firms' stock returns than Mexican business sentiment changes. However, the US consumer and business sentiment are irrelevant to tourism firms' stock returns. Moreover, this study’s results indicate that changes in the US interest rates positively influence tourism firms' stock returns. This study’s findings show that as the monetary divergence between Mexico and the US (differential real interest rates) widens, the lower is the tourism firms' stock returns.

This study is the first to extend the prior studies by examining the effects of sentiment and monetary policy (both domestic and US role) on Mexican tourism stock return.

Hospitality and Tourism.

Senior undergraduate level and graduate level.

This case study charts out the development of a business plan for Ch’ulel Mendoza, a hypothetical all-villa resort nestled against the Andes Mountains, where guests enjoy luxurious wine-infused spa treatments. The business plan has to be comprehensive because it should become the basis of a turnkey project for potential investors. Ch’ulel Mendoza is surrounded by the lush vineyards of some of the most famous wine estates in Argentina. The spa, facilities and services pay homage to the wine-growing heritage of the region, promoting wine to its guests as both pleasurable for consumption and conducive to healthy living. The architectural design speaks directly to the vines themselves: the earth-covered spa is where guests soak up the healing nutrients in the vinotherapy and water treatments, much like the roots are nourished by the elements and water in the soil; the resort area embraces the outdoors with decks, open patios and pools where guests can bask in the sun and enjoy other natural elements, just like the grape plants themselves. Once it becomes operational, Ch’ulel Mendoza will symbolize a blend of wellness, recreation and the charm of the Latin American culture.

Develop a comprehensive business plan for a new business, understand the business environment, prepare a strengths, weaknesses, opportunities and weaknesses analysis, develop functional (marketing, finance, human resources, operations, etc.) plans and understand the opportunities and challenges in the new product development process.

CSS: 12: Tourism and Hospitality.

Throughout history, the concept of luxury has had different emphases. It was scaling its existence in tourism, from the lifestyles of ancient kingdoms to the Roman empire's witnessing sightseeing trips, tourist attractions in townships to business tours and luxury hotels in Paris to the British phenomenon of ‘The Grand Tour’ and the ‘Golden Age of Travel’. The chapter also covers its spread across the small number of affluent societies and groups of wealthy consumers hailing from not only developed but developing economies in the early twentieth century.

Presently, the concept has become ‘mass’ as the Digital-First Millennial and Generation X, and also the affluent female market is all contributing to reshape the concept and the demand of luxury travel in the emerging scenario. Therefore, to understand it fully, it is imperative to review what has gone before and the influences of factors such as economic development, technological innovation and the consumption behaviour for luxury in different societies. Thus, the chapter is an attempt to understand the historical progression of luxury tourism for giving directions for future implications for the sustainable growth of this form of tourism across the globe and in India. The chapter concludes by noting the applied and social approaches in the development of luxury tourism, leaving many academic researchers and those in the tourism industry to resolve the real progression of luxury tourism and its development with the support of a cross-cultural perspective.

The purpose of this paper is to provide a review of the strategic human resources management (HRM) literature from the points of view of both general management and hospitality and tourism.

The paper provides a critical, qualitative and comparative review of the strategic HRM research literature in the fields of general management and hospitality and tourism, providing insights into emerging research trends and pointing to the gaps in the literature.

The results of the review showed six streams of research from the hospitality and tourism literature: human capital and firm performance, high-performance HRM practices and performance, international/global issues and strategic HRM, individual HRM practices and performance, qualitative reviews of the hospitality and tourism HRM literature and country-specific strategic HRM. This review also points to the gaps between the two bodies of literature and gives recommendations for future research.

The current conceptual model provides a useful framework for examining how strategic HRM practices impact firm performance through macro (organizational) and micro (individual) levels. The current review illustrates the important role that frontline managers have in delivering HRM practices.

This review provides a conceptual model for future research and practical implications.