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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
Type: Book
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ISBN: 978-1-78714-491-0

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Book part
Publication date: 13 July 2011

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Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
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ISBN: 978-0-85724-897-8

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Article
Publication date: 1 November 2011

Sarah M. Maxwell

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Journal of Product & Brand Management, vol. 20 no. 7
Type: Research Article
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ISSN: 1061-0421

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