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Given the observable increase in images of nature in advertising on a global scale, this study aims to ask whether such creative strategies should adapt imagery to the natural environment of the target audiences or could it be standardised globally.

Two samples of respondents living in different geographic locations with contrasted climates and natural environments were exposed to a set of experimental green advertisements visually featuring different categories of natural scenery and one urban landscape. Attitude towards each advertisement and emotional responses evoked by it were measured and compared across the range of stimuli and the two samples.

Results did not support either the hypothesis that individuals prefer advertisements showing the natural habitat in which they had grown up or the hypothesized universal preference for advertising imagery displaying savannah type landscapes. However, the observed preferences across both samples for advertisements featuring natural landscapes with abundant green vegetation and clear water are consistent with evolutionary psychology, which proposes that perception of beauty in a landscape is universal and hypothesizes preferences for landscapes with those characteristics.

The study was experimental in nature and based on only two specific geographic locations, as well as on one product and experimental brand. Findings and conclusions must therefore be adopted with due caution. Future research should be conducted on a broader geographic scale, across a wider range of natural and cultural environments, and with a greater variety of products and brands.

Results discourage the adaptation of nature imagery to the geographic location of a target audience, and support a global strategy based on the standardised use of landscapes universally perceived to be beautiful, following the principles of environmental aesthetics.

This is the first study to apply evolutionary and environmental psychology to an investigation of the influence of a target audience's natural environment on its behavioural responses to natural imagery in advertising.

Effective interpretation of Australia’s unique landscapes has the potential to contribute to international tourists’ understanding of natural processes, as well as enhance their perceptions and appreciation of this environment. Research indicates that mystery, familiarity, and comprehension all influence how humans view landscapes and that preferences and perceptions are likely to be culturally determined. This chapter explores human perceptions of landscapes and highlights key differences in Western and Chinese approaches to experiencing and interpreting natural environments. It presents results of a study that used photo-elicitation to explore Chinese students’ perceptions of, and preferences for, six Australian landscapes. The chapter concludes with a discussion of the implications and recommendations for interpreting Australian landscapes for Chinese audiences.

In 2011, UNESCO recommended the application of a value-based landscape approach to cultural heritage conservation. In this framework, culture in its manifold expressions is considered as an embrace for the social, economic, and environmental pillars of sustainable development. There is a need to unveil the different cultural values generated from the interaction between people and their environment since these values will help cities maintain their unique identity and integrity. Accordingly, the purpose of this paper is to present the results of a survey method intended to assess the range of cultural values attributed by people to the historic urban landscape (HUL).

This paper is an experimental enquiry that combines a qualitative and a quantitative approach. It is designed to distinguish the different interpretations and outlooks of people to the HUL. It integrates landscape preference studies with investigation on representative images of the city and assesses these in relation to activities, feelings, and valued aspects of landscapes.

The main finding is that the most preferred scenes of the city are not the ones that best represent the city. Results exposed two sides of the HUL and related heritage values. The first is associated with the scenic beauty of the landscape and its aesthetic values, while the second is reflected in ordinary landscapes and everyday practices.

This paper provides an insight into the different interpretations and meanings of the HUL throughout the city. It provides an empirical evidence that ordinary landscapes are of great heritage value as they surpass all aspects of human environmental interaction to contribute to the image that societies make of themselves.

Landscape view is a crucial factor in house-buying decisions. Landscape views provide an amenity to residents, and this can influence the house or apartment owners in their residence decisions. Yet, the relative value of different types of view potentially differs. Additionally, the value of each type of view may differ depending on an apartment’s elevation above the ground level. In this study, the authors aim to estimate the value of landscape views on apartment prices in major urban areas in Indonesia.

This paper evaluates to what extent various landscape views including mountain, sea, river, lake, street, urban village, garden and sports center views affect apartment prices in major urban areas in Indonesia. Two hedonic regression approaches are used: ordinary least squares and semiparametric regression. The latter is used to accommodate a possible non-linearity in the relationship between price and apartment characteristics. The model also incorporates housing and locational characteristics as control variables.

Using online apartment market data, the estimates in this paper show some degree of heterogeneity in the value of various views to the extent of providing negative externalities. Mountain, street and sports center views are associated with higher apartment prices. Sea, lake and garden views are statistically insignificant in explaining the prices. In contrast, the unappealing nature of the rivers and their surrounding creates a negative impact on prices. The estimates also suggest that an apartment’s floor height plays a significant role in the valuation of views.

There is little research on landscape view effects on apartment prices, especially in Indonesia. In addition, the relationship between the value of views and height preferences has seldom been analyzed. This paper provides the valuation of an extensive list of landscape views in urban areas in Indonesia. The estimation results also suggest that the value of views may differ depending on the floor on which an apartment lies.

This paper aims to introduce subjective dimensions of appraising visual servicescape aesthetics and to empirically test their influence on the consumer’s affective responses and preference, thus providing a holistic model to evaluate visual servicescape aesthetics from consumer’s viewpoint. It also tests the moderating role of service contexts in the modelled relationships.

Data was collected from 350 respondents using a laboratory-like experimental design, with one-shot treatment using photographic surrogates of services capes in four different service contexts.

Results indicate the visual servicescape aesthetics dimensions significantly and positively influence consumers’ affective states of arousal and pleasure. Also, service context moderates the relationship between servicescape aesthetics and affective responses.

As the subjective dimensions of visual servicescape aesthetics are borrowed from environmental psychology and introduced in marketing literature, it is likely to trigger a stream of research in service marketing domain.

Findings provide marketing practitioners insights into servicescape design, evaluation and selection decisions to improve return on such investments.

The study contributes to theory by introducing more appropriate holistic servicescape aesthetics variables borrowed from environment psychology and empirically establishing relationships between them, consumers’ affective responses and preference to the servicescape.

The transition to a low carbon future is an emerging challenge and requires the planning and designing of sustainable energy landscapes – landscapes that provide renewable energy while safeguarding the supply of other ecosystem services. The aim of this paper is to present the application of an ecosystem services trade-off assessment in the development of sustainable energy landscapes for long-term strategic planning in a case study in Schouwen-Duivenland, The Netherlands.

The application consists in three activities: in (1) stakeholder mapping hot spots of ecosystem services and renewable energy technologies in a workshop, (2) landscape design principles being discussed by a focus group, (3) experts gathering the information and proceeding with an assessment of the potential synergies and trade-offs.

The case study indicates that (1) deploying the ecosystem services framework in planning and design can enhance the development of sustainable energy landscapes, (2) diversified and accurate spatial reference systems advance the trade-off analysis of both regulating and cultural ecosystem services and (3) the involvement of local stakeholders can advance the trade-off analysis and, ultimately, facilitates the transition to a low-carbon future with sustainable energy landscapes.

The originality of this research lies in the creation of an approach for the deployment of ecosystem services in the planning and design of energy transition. This is useful to advance energy transition by enhancing research methods, by providing methods useful for planners and designers and by supporting communities pursuing energy self-sufficiency in a sustainable manner.

Urban landscapes play a significant role in supporting municipal, ecological and social systems. Besides, valuable environmental services and urban green spaces provide social and psychological services, very important for the liveability of modern cities and the well-being of urban residents. It is clear that the area of green space in a city, the method of designing urban landscape and access to urban green space potentially affect the health, happiness, comfort, safety and security of urban dwellers. Urban landscape plays a significant role in providing habitats for wildlife, and an important vegetation type in doing this is species-rich herbaceous vegetation that provides pollen and nectar plus physical habitat for native fauna. Any factor that makes an impression on the urban landscape (such as climate change) will affect people’s lives directly or indirectly. There is a universal consensus that the temperature has increased in most of the world over the past century the investigation of climate change impacts on the urban landscape is the purpose of this study.

Understanding the process of climate change adaptation is necessary to design plant communities for use in public landscapes. Increased CO₂ and air temperature in conjunction with the changing rainfall conditions, as the three important factors of climate change, potentially alter almost all world ecosystems. Climate change provides new opportunities, and in some cases, an obligate need to use non-native plant species in conjunction with native plant species, not only to reduce the side effects of climate change but also to increase the species diversity and aesthetic value in meadow-like naturalistic planting design.

The authors confirm that this work is original and has not been published elsewhere. In this paper, the authors report on the effects of climate change on urban landscape and suggest different kind of solutions to reduce the effects. The paper should be of interest to readers in the areas of landscape architecture, landscape ecologist, landscape planner, landscape managers and environmental designer.

In the real estate industry, as well as in other mature markets, producers seek to improve their comparative advantage by correctly addressing the needs and expectations of future users; when projects involve public financial investment (e.g. public/private partnerships), such participation may help to legitimate resource allocation. In this respect few quantitative approaches, affiliated to the study of demand, are able to evaluate the trade‐off that is given between the preferences of individuals when they are faced to choose a single alternative, as is usual in real estate and urban projects. The purpose of this paper is to report the initial results of a research study with the objective of investigating the extent to which techniques used in the design of goods and services could be used to consider future users' preferences on the design processes of real estate developments, such as those promoted by public‐private partnerships in which the inclusion of people's opinion become central for commercial and political reasons.

This article seeks to evaluate the extent to which conjoint analysis, a technique affiliated with designing goods and services through future user/consumer participation, may be used as a support tool in making real estate decisions. This method, born out of the field of marketing analysis, is based on choice experiments and the results are analyzed with conventional multinomial regression models, and can be rooted in “characteristics theory of value” and “behaviorism”.

The results suggest that although this method is helpful in finding the relative relevance of each of the attributes in the projects evaluated, it is not sufficiently clear to: determine the attributes to evaluate; understand the deep reasons motivating preferences; or anticipate future needs that go unnoticed by potential users/buyers in their everyday perceptions. Therefore, this technique is far superior to typical evaluation surveys on independent attributes. However, it is insufficient in the context of intrinsically complex processes.

Although intensively used in the design of short‐life consumption services and products, conjoint analysis has been scarcely used on long‐life goods such as urban premises; in this article this technique is used for first time in the framework of a type of public/private brownfield redevelopment project in Catalonia.

Urban green spaces are valuable to residents for a variety of reasons and some degree of management is needed to ensure at least their preservation, if not enhancement, in a rapidly urbanising society. Intensification of the urban environment brings pressure upon the undeveloped spaces within a city and an understanding of the needs of residents is needed if green spaces are to be managed in alignment with their wishes, so that changes will be accepted. However, gaining such an understanding of the complex relationships between people and their environment is difficult. Constructs may exist that researcher, respondent, or both have not yet articulated. This paper sets out to address this issue.

The repertory grid method is described as an approach that addresses this problem by researcher and respondent collectively, creating a survey instrument, which the respondent then completes.

The repertory grid technique was applied in Zurich and revealed a surprisingly dominant anthropocentric attitude towards urban green spaces.

The universal anthropocentric perspective allows the interpretation that residents see Zurich essentially as a place for people and furthermore see green spaces as places for themselves to pursue their own interests.

Application of this technique, in the context of an exploratory study, simultaneously provides direction for further research and demonstrates its utility as a tool for planners and managers of urban green spaces.

The purpose of this article is to revisit the concepts of city singularity and identity, as well as the concept’s related topics (i.e. place identity, place attachment and place dependence). The aim is to investigate the impact of development projects on people's preferences for old and contemporary features in modern cities. The evidence for this can be seen mainly at historical sites such as Heliopolis in Cairo, Egypt.

The authors investigated how development projects affect place identity and city singularity through a three-step process. As a first step, an online questionnaire was administered to experts to assess the characteristics that shape the identity of local districts. In the second and third steps, interviews were conducted, followed by online surveys directed at Heliopolis residents and non-residents. The weight of people’s preferences was determined using multi-criteria decision-making (MCDM).

The results highlighted people's preferences to consider when developing projects at historical sites. Based on these preferences, the authors’ concluded remarks provide insight into some considerations for developing projects in historic places.

The added value here is surveying people’s preferences about development projects in historical places. The physical and social components interplay contributes to city identity and singularity. Based on these preferences, this investigation offers valuable insights into enhancing historical site development.