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This paper aims to monitor the urban landscape through the perceptions of residents and visitors, identifying features that cause visual impacts and providing insights for landscape management decision-makers. Captured impressions about the city whilst moving around are important to assess the satisfaction of city residents and city visitors through key elements, such as directional signage, outdoor advertising, restaurants’ outdoor terrace furniture, urban furniture, green spaces, traffic, cleaning, pedestrian areas, visitor flow and conservation of monuments, museums and buildings.

A survey was applied in the historical Porto city centre (Portugal) to understand residents’ and visitors’ perceptions of the city landscape and assess the differences between these two groups. Cronbach’s alpha was used to assess the reliability of the constructs (dimensions) of urban landscape. Non-parametric Mann-Whitney test was used to find significant differences in the perceptions of residents and visitors.

The results suggest significant differences in the perceptions. Residents value more two constructs of the landscape (heritage conservation and transport mobility) whilst visitors value more other two (pedestrian mobility and aesthetic quality). It is showed that residents have a strong sense of place and are concerned with the conservation of historical heritage. Visitors are more concerned with dimensions intrinsically related to tourism.

This research allowed to fill a gap found in the literature, namely, the importance of considering the perceptions of different actors in the urban landscape monitoring. These results are an important contribution for local authorities to understand the value of urban landscape elements from the perspective of residents and visitors. This study opened the possibility of comparing the results from different historical cities centres.

The integrity of heritage and landscape hinges on protection and restoration policies. Such policies are implemented through the determination of buffer zones that most of them are mainly based on the self-absorbed view, which isolates cultural sites from the community, instead of the more inclusive perception-based view. This study used perceptions as a base in identifying buffer zones in Anahita Temple, in comparison with previous study.

Accordingly, two parallel and qualitative methods were implemented. First, the site inventory approach was used to determine physical buffer zone, and then historical and temporal perceptions were used to determine a perception-based one. In addition, integrated buffer zone was defined based on two approaches. Finally, the participatory importance and performance analysis were proposed in order to conservation strategies formulation.

The results indicated that a physical buffer zone isolates the historical site from its landscape, thereby presenting challenges. By contrast, constructing a perception-based one not only maintains the integrity of the landscape but also creates correspondence between the landscape and people's mental map of the site.

Maintaining the site's integrity is expected to encourage participation from the local community and fuel more effective conservation efforts but it also introduces challenges given the need to impose new regulations.

Despite various studies on role of perception in Historical Landscape, less attention has been paid to the role of perception in definition of heritage buffer zone. Therefore, the main goal is to develop a framework to determine the buffer zone of heritage sites by providing a sample.

Effective interpretation of Australia’s unique landscapes has the potential to contribute to international tourists’ understanding of natural processes, as well as enhance their perceptions and appreciation of this environment. Research indicates that mystery, familiarity, and comprehension all influence how humans view landscapes and that preferences and perceptions are likely to be culturally determined. This chapter explores human perceptions of landscapes and highlights key differences in Western and Chinese approaches to experiencing and interpreting natural environments. It presents results of a study that used photo-elicitation to explore Chinese students’ perceptions of, and preferences for, six Australian landscapes. The chapter concludes with a discussion of the implications and recommendations for interpreting Australian landscapes for Chinese audiences.

The purpose of this paper is to identify the perception of tourists towards positive and negative landscape features. Its objective is to classify rural tourists into homogenous groups according to their sensitivity towards specific landscape characteristics.

The work is based on quantitative data collection among tourists spending a vacation at agritourism farms. Altogether, 378 valid questionnaires were collected. A K-mean cluster analysis is conducted to group respondents into homogenous groups.

The research revealed that tourists particularly enjoy the presence of a landscape comprising orchards, flowery/grassy meadows and vineyards. In contrast, tourists find landscapes that reflects a neglected environment, views of factories and congested roads to be particularly unpleasant. This work has also identified the presence of three different clusters with distinct sensitivity towards landscape attributes: there are tourists who are highly sensitive to both positive and negative attributes, tourists who are highly sensitive to positive attributes but less sensitive to the negative attributes and tourists who are less sensitive to both the positive and the negative attributes.

When discussing issues related to the landscape, the question arises as to how and who should preserve and enhance the landscape for tourism reasons. The results of this research demonstrate that preserving and caring for the environment is imperative to the success of rural tourism.

The urban environment is perceived through multiple senses in parallel, which means that visual understanding of space is aided and complemented by auditory, basic-orienting, and haptic stimuli – although mainly unconsciously. Sensory conditions are inherent attributes of urban places, but are often overlooked in research. To include these aspects in any way in analysis of the urban landscape, they need to be understood as properties of urban space, to be translated from attributes of the perceiver to attributes of the perceived. Using the relation between a designed garden and its suburban context in Bad Oeynhausen (DE) as an example, I will explore an alternative analytical methodology that takes the first-hand perspective view of the subject moving through the city as the starting point. The human body explores space by moving through it; walking is the most direct way to access, study, and research the physical qualities of the (urban) landscape, involving not only visual experience but also sound, rhythm, kinaesthesia, balance, and so forth. A notation technique that discloses the interrelation between visual qualities and their perception over time is the technique of ‘scoring’. Scores are symbolisations of processes, which extend over time. They can objectively represent non-visual qualities of space, communicating the relation between such processes and their spatial context to others in other places and other moments. These representations of movement expose the qualities of the surroundings that change as one moves through them, thus communicating the experiential aspects of urban landscape.

The purpose of this paper is to propose an initial, exploratory and tentative theoretical construct related to the current consumption of landscape as a key symbolic and physical element in territorial representation and evocation, and for the deployment of place branding strategy. It constructs a line of argument to support what shall be referred to as “landscape branding”, that is, the paradigmatic role of landscape in place branding. It is, therefore, of interest to define the value of landscape as a social and cultural construction, which is why the paper awards importance to the specific analysis of their capacity for visual and/or aesthetic evocation within the context of a general branding strategy for geographical spaces.

To develop a sufficient proposal for sustaining “a theory of landscape branding”, the paper deploys a meta-analysis, that is, an extensive review and interpretation of the literature related to visual landscape and place branding, to propose a tentative initial approach to landscape-infused place branding theory.

The relationship existing between landscape images and texts and their possible situating and subsequent interpreting within the context of the political, cultural and economic logics of contemporary society give rise to a renewed analytical framework for cultural geographies (Wylie, 2007). At this point, place branding becomes a recurring argument for the consumption of carefully staged places, representing, to use Scott’s terms (2014), the arrival of a cognitive-cultural capitalism characteristic of post-Fordism.

From a practical perspective, the landscape branding approach provides several benefits. First of all, regardless of the fact that many commentators have argued that logos, slogans and advertising campaigns are relatively ineffective in place branding, practitioners still seem to be focussed on these visual design and advertising tools. The landscape branding approach facilitates an identity-focussed perspective that reconfirms the importance of linking reality with perception and hence reinforces the need to link place branding to policy-making, infrastructure and events.

Landscapes’ imageability facilitates visual storytelling and the creation of attractive symbolic actions (e.g. outdoor events/arts in attractive landscape and augmented reality or landscaping itself). This is the type of imaginative content that people easily share in social media. And, of course, landscape branding reiterated the importance of experience. If policymakers and publics alike understand this considerable symbolic value of landscape, it might convince them to preserve it and, hence, contribute to sustainability and quality of life.

The novelty lies not in the familiar use of visual landscape resources to promote places, but in the carefully orchestrated construction of gazes, angles, representations, narratives and interpretations characteristic of geographic space, which somehow hijack the spontaneous gaze to take it to a certain place. Everything is perfectly premeditated. According to this, the visual landscape represents a critical point as a way of seeing the essence of places through a place branding strategy. In this sense, that place branding which finds in visual landscape a definitive argument for the projection of aspirational places imposes a new “way of seeing” places and landscape based on a highly visual story with which to make a particular place desirable, not only for tourism promotion purposes but also with the intention of capturing talent, infrastructures and investment, among other objectives.

This paper will examine the importance of seeing, reading, evaluating and better appreciating the built environment. Creative observation of built environment is fundamental to our day‐to‐day lives as well as to cultural tourism development. As we want to break away from the routine and lack of stimuli of our home work and environment, we travel to foreign places. Our cities are tourist destinations for others. Being aware of one's environment, and being able to read it should be a skill mastered by all. As many become a tourist at some point in their life, cultural tourism is judged essential to society's enrichment and to the personal enhancement of the tourist. Through methods of awareness, this process allows everyone to appreciate the built environment. None of the tourist charters, educational or initiatives adequately training cover these areas of concern. In response, this paper will explore the matters of perception, place and landscape reading, as well as visual or contextual appreciation as the basis for promotion of heritage conservation, cultural identity and sensitization to place specificities and uniqueness of landscapes. How to see and better appreciate these elements is what will progressively promote a conservation ethic in search of promising relationships between visitors and the built environment.

Analyses of cultural landscapes need to combine natural and social-cultural components to promote discussions on landscape planning and heritage management. This qualitative research explores the integrated case study of ten municipalities in the “Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato”, Italy, a UNESCO World Heritage cultural landscape. The research aims to raise awareness of its aesthetic-perceptive features, the importance of effective identification of visual impacts and to promote mitigation strategies/actions for updating the current Management Plan.

Two rounds of interviews and focus groups with mayors were performed in 2015 and 2020 to identify trends and drivers of change affecting the territories. Potential mitigation strategies and actions were voted on and selected in response to five critical themes that emerged from the survey, mainly related to real estate and its supplies.

The results suggest tools and policies in the fields of landscape architecture and landscape design that could benefit planning and management at different levels. They support the design of sustainable scenarios, improving mayors' understanding of the significance of cultural landscapes and promoting them as heritage managers. Furthermore, they intend to preserve the authenticity of the landscape by supporting its attributes for long-term conservation.

The research makes an original contribution on the visual implications of anthropogenic landscape transformations in ten municipalities constituting this serial property, six years after its UNESCO nomination (2014).

Tourists’ destination image is crucial for visiting intentions. An ancient capital with diverse characteristics is an important component of China’s urban tourism. The purpose of this paper is to address the following questions: what are the differences and commonalities of the perceived destination image of ancient capitals? What makes the difference of the perceived destination image in these cities? Aside from the exterior factors, are there internal factors of cities that influence tourists’ cognition and perception of destination image?

The comment text data of Baidu tourism website were used to determine the differences in the destination images of China’s four great ancient capitals: Beijing, Xi’an, Nanjing and Luoyang. ROST content mining and semantic network analysis were for differences and commonalities of the perceived destination image, and correlation analysis was used to explore the internal factors of cities that influence tourists’ cognition and perception of destination image.

Though the same as ancient capital, the four ancient capitals’ images are far apart; historical interests are the core of tourism experience in ancient capital city; image perception is from physical carrier, history and culture, and human cognition; tourist’ destination affect of ancient capital is most from its history and culture; protecting identity and maintaining daily life are crucial for ancient city tourism.

Previous studies on ancient capitals have focused on the invariable identity of ancient capitals’ destination images, and left a gap on determining from where the invariable identity comes in general and how much it influences destination image. This gap was addressed in this study, by analyzing the destination images of four ancient capitals in China as cases. In this way, this study provided reference to the other ancient cities worldwide.

The purpose of the study is to quantitatively evaluate the role of landscape values and factors in urban parks experimentally based on neuroscience.

In the first step, ten major parks were selected out of 59 regional and trans-regional parks in Tehran for field study analysis. Next, considering the diversity and abundance of landscape elements in the selected parks, Mellat Park was chosen for the case study.

The fixation duration of the factors has an average correlation coefficient of 0.5865, −0.5035 and −0.5125 for the overall sketch map, quality and accuracy, respectively. The results indicated that the “quality of people's cognitive maps” has a direct relation to fixation duration on “human-made factors” and an inverse relation to fixation duration on “natural factors” and “human activities and behavioral factors” in the park.

The results can pave the way for further research in the interdisciplinary fields of landscape architecture and neuroscience.

Legibility is a superior quality of urban spaces that profoundly affect how people perceive and behave.